Loyalty and membership programs, engagement platforms, subscriptions and other CRM&Loyalty related initiatives - appraisal, consulting services.https://loyalz.onlineAlso:Partner at PLUS Consulting;Partner, Head of loyalty consultancy practice at Zolotaya Seredina.Expert for several loyalty IT/consulting companies.Ex. Head of loyalty consultancy at Lanit Omni (LANIT Group) (Nov. 2018 - July 2020).

Loyalty and membership programs, engagement platforms, subscriptions and other CRM&Loyalty related initiatives - appraisal, consulting services.Key clients: Philip Morris International, TESS.https://jetsetholding.world/

Loyalty and membership programs, engagement platforms, subscriptions and other CRM&Loyalty related initiatives - appraisal, consulting services.Clients: Visa, Raiffeisen, Privat Bank, VTB, Autostels and others.

Loyalty marketing consultancy

Developing B2B and B2C products.B2B: white-label subscriptions and gift certificates online displays integrated with loyalty programs.B2C: point based coalition loyalty program "Sacvoyage" in partnership with Central EPC (Central Exurban Passenger Company - the largest commuter rail carrier in Russia).

Managing development projects and partnerships within "Family team" (Rosneft, TNK) and "BP CLUB" (BP) loyalty programs.

Developed and implemented: monetization system, loyalty programs for smartphones, smart-TV and add-on services. Brand launch on Russian market.Product and project management, partnerships management. Over 80% conversion rate from sales to loyalty members, up to 30% conversion to paid users.

Coalition loyalty program "Family team" launched.Banking and retail loyalty marketing within Rosneft Group.

Operational and strategic management:- Loyalty programs;- VIP program products;- Churn;- Administrative services.Product management, team management, project management, public appearance.

Loyalty consulting, Product management, team management, regional development, corporate identity program, public appearance, project management, top-level negotiations, operational & strategic management.

Division head, Servio, Aug 2012 - Aug 2013Deputy CEO, LifeStyle Marketing, Apr 2011 - Aug 2012Project/Group head, Oct 2007 - Apr 2011 Loyalty consulting, Product management, team management, regional development, corporate identity program, public appearance, project management, top-level negotiations, operational & strategic management.Workgroup (marketing and IT) management; Stuff (internal and client's) elementary and advanced instructioning; Project elaboration (goals, marketing schemes - working out and adapting, financial planning, legal reasoning, scenario, technical platform recommendations, negotiations with partners, project launching); negotiations, making of contracts, contracts maintainability.Key clients and projects: Gazpromneft, Shell, Tashir, TatfondBank, Dafi, Alt Telecom, Buket, WOG, Guta Bank, Zenit Bank, Parallel, Alkorr and etc.

Qualitative marketing research (FMCG and real-estate); Theoretical analytics; Consumer’s market research; Marketing communications relative analysis; Brand elaboration (USP forming, price positioning, SKU forming, colour compensation, phono-semantic and semiotical analysis); Brand audit and correction.Key clients: EFKO; Agro-industrial holding OVA; Good-Food, Marina group; Karat and etc.

Event-marketing, pr, adv.