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Serge Beliaev Email & Phone Number
Partner
at
LOYALZ Family
LinkedIn matched
✓ Verified Jun 2026
3 data sources
Profile completeness 100%
Current company
Role
Partner
Location
Dubai, United Arab Emirates, United Arab Emirates
Company size
Who is Serge Beliaev? Overview
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Quick answer
Serge Beliaev is listed as Partner at LOYALZ Family, a company with 2 employees, based in Dubai, United Arab Emirates, United Arab Emirates. AeroLeads shows a matched LinkedIn profile for Serge Beliaev.
Serge Beliaev previously worked as Partner at Loyalz and Head of CRM and Loyalty at Jetset Holding. Serge Beliaev holds Postgraduate, Financial Management from Institute Of International Law And Economics Named After A.S. Griboyedov.
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LOYALZ Family
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Profile bio
About Serge Beliaev
Loyalty marketing expert with over 80 loyalty projects implemented within different industries: Telecom, Oil & Gas, Banking, Retail (food and non-food), Fashion, Insurance, HoReCa, E-commerce, Trade Centres, Transportation, Manufacturers and Coalitions.16 years in loyalty marketing, 20 years in marketing. Specialties: CBM, CEM, loyalty marketing, subscriptions , consumer engagement.mob.: +7 (916) 814-1207e-mail: smbelyaev@gmail.com
Listed skills include Leadership, Customer Experience, Direct Marketing, Marketing Management, and 45 others.
Current workplace
Serge Beliaev's current company
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Loyalz Family
14 roles
Serge Beliaev work experience
A career timeline built from the work history available for this profile.
Partner
Current
Loyalz
Loyalty and membership programs, engagement platforms, subscriptions and other CRM&Loyalty related initiatives - appraisal, consulting services.https://loyalz.onlineAlso:Partner at PLUS Consulting;Partner, Head of loyalty consultancy practice at Zolotaya Seredina.Expert for several loyalty IT/consulting companies.Ex. Head of loyalty consultancy at Lanit.
Sep 2013 - Present
Head Of Crm And Loyalty
Current
Jetset Holding
Loyalty and membership programs, engagement platforms, subscriptions and other CRM&Loyalty related initiatives - appraisal, consulting services.Key clients: Philip Morris International, TESS.https://jetsetholding.world/
Feb 2021 - Present
Loyalty Expert, Regional Representative
CurrentLoyalty and membership programs, engagement platforms, subscriptions and other CRM&Loyalty related initiatives - appraisal, consulting services.Clients: Visa, Raiffeisen, Privat Bank, VTB, Autostels and others.
Sep 2021 - Present
Partner
Current
Plus Consulting
Loyalty marketing consultancy
Oct 2023 - Present
Cbdo
Coalition Loyalty Program
Developing B2B and B2C products.B2B: white-label subscriptions and gift certificates online displays integrated with loyalty programs.B2C: point based coalition loyalty program "Sacvoyage" in partnership with Central EPC (Central Exurban Passenger Company - the largest commuter rail carrier in Russia).
Apr 2019 - Sep 2023
Head Of Business Development And Partnerships, Advisor To Ceo
Rosneft-Loyalty (Rosneft Group)
Managing development projects and partnerships within "Family team" (Rosneft, TNK) and "BP CLUB" (BP) loyalty programs.
Jul 2017 - Jul 2018
Head Of User Operations And Loyalty
Developed and implemented: monetization system, loyalty programs for smartphones, smart-TV and add-on services. Brand launch on Russian market.Product and project management, partnerships management. Over 80% conversion rate from sales to loyalty members, up to 30% conversion to paid users.
Aug 2016 - Jul 2017
Advisor To The Chairman Of The Board
Coalition loyalty program "Family team" launched.Banking and retail loyalty marketing within Rosneft Group.
Dec 2015 - Jul 2016
Head Of Loyalty And Retention
Operational and strategic management:- Loyalty programs;- VIP program products;- Churn;- Administrative services.Product management, team management, project management, public appearance.
Dec 2014 - Oct 2015
Head Of Loyalty And Crm Department (Part Time)
Loyalty consulting, Product management, team management, regional development, corporate identity program, public appearance, project management, top-level negotiations, operational & strategic management.
Jan 2014 - Dec 2014
Deputy Ceo (Loyalty Solutions)/Division Head (Horeca Management Solutions)
Division head, Servio, Aug 2012 - Aug 2013Deputy CEO, LifeStyle Marketing, Apr 2011 - Aug 2012Project/Group head, Oct 2007 - Apr 2011 Loyalty consulting, Product management, team management, regional development, corporate identity program, public appearance, project management, top-level negotiations, operational & strategic management.Workgroup.
Oct 2007 - Aug 2013
Marketer Analyst
Qualitative marketing research (FMCG and real-estate); Theoretical analytics; Consumer’s market research; Marketing communications relative analysis; Brand elaboration (USP forming, price positioning, SKU forming, colour compensation, phono-semantic and semiotical analysis); Brand audit and correction.Key clients: EFKO; Agro-industrial holding OVA.
Feb 2006 - Nov 2006
Different Sales And Marketing Roles
Several Companies
Event-marketing, pr, adv.
Nov 2004 - Feb 2006
2 education records
Serge Beliaev education
Postgraduate, Financial Management
Institute Of International Law And Economics Named After A.S. Griboyedov
Education record
Lyceum 1535
FAQ
Frequently asked questions about Serge Beliaev
Quick answers generated from the profile data available on this page.
What company does Serge Beliaev work for?
Serge Beliaev works for LOYALZ Family.
What is Serge Beliaev's role at LOYALZ Family?
Serge Beliaev is listed as Partner at LOYALZ Family.
Where is Serge Beliaev based?
Serge Beliaev is based in Dubai, United Arab Emirates, United Arab Emirates while working with LOYALZ Family.
What companies has Serge Beliaev worked for?
Serge Beliaev has worked for Loyalz Family, Loyalz, Jetset Holding, Jakala, and Plus Consulting.
How can I contact Serge Beliaev?
You can use AeroLeads to view verified contact signals for Serge Beliaev at LOYALZ Family, including work email, phone, and LinkedIn data when available.
What schools did Serge Beliaev attend?
Serge Beliaev holds Postgraduate, Financial Management from Institute Of International Law And Economics Named After A.S. Griboyedov.
What skills is Serge Beliaev known for?
Serge Beliaev is listed with skills including Leadership, Customer Experience, Direct Marketing, Marketing Management, Product Marketing, Banking, Consulting, and Customer Relations.
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