Sergey Fedotkin work email
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Sergey Fedotkin personal email
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I believe that it is vital to try to achieve maximum results in any situation. I adhered to this principle when I was a student at the Faculty of International Economics. However, I have never been sure that economics is my vocation. After graduating, I worked in audit and banking as a regional sales manager. Until I got carried away with online advertising.Since 2019, I have been an executive sales director in RTA digital agency. All projects that we launched and promoted were successful. Our experts have helped Russian consumers learn and love new brands. It motivates us to develop further.We provide the following services:digital strategies;performance & media;creative;SMM;video production;WEB / Mobile production;CRM;analytics.Our goal is to develop and implement advertising campaigns for our clients. And, of course, to achieve measurable results: growth in sales, leads, DRR, LTV. To achieve our goals, we use the following tools:contextual advertising;targeted advertising on social networks;banner advertising;video advertising;bloggers;CRM;mobile advertising.Now our company offers a unique service for setting up a bundle of leads and CRM, which brings much more efficiency to enterprises. Also, we are implementing a structured agile/scrum process that brings transparency to achieving results. For pharmaceutical companies, RTA offers a different product.When creating projects, my colleagues from Real Time Agency and I use a performance approach, so all our work to promote goods and services is aimed at the highest result. With our campaigns, the percentage of brand awareness is growing, direct sales and KPIs are increasing, and companies' budgets are being saved.Contact us, and we will select for you the best range of services in online advertising. Our agency will solve any problem for your brand.
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Ceo And Co-FounderRta | Real Time AgencyMoscow, Ru -
MemberYpo Apr 2023 - Present -
Ceo & Co-FounderRta | Real Time Agency Aug 2019 - PresentMoscow, Russian Federation -
Head Of Digital, Omni-Channel And Consumer Experience IqosPhilip Morris International Jan 2017 - Aug 2019Moscow, Russian FederationIn charge of a range of streams and projects which are completely new for the Company.KEY RESPONSIBILITIES:▪ Leading digital transformation of a Digital & eCommerce function to accelerate business growth▪ Being responsible for P&L, online sales, creation and deployment of new tools to ensure accelerating new consumer acquisition at a balanced cost▪ Launching new tools and boosting digital marketing opportunities (SEO, Social Media, CPC, Targeting, Retargeting, Referrals, Loyalty & Retention)▪ Collaborating with big data partners to bring greater effectiveness and efficiency in digital acquisition; establishing strategic digital partnerships▪ Managing development and launch of a newly designed digital ecosystem including a local web platform (Bitrix) and CRM solutions (Pardot Sales force)KEY ACHIEVEMENTS:▪ Established a Digital function and increased IQOS performance (innovative tobacco heating system) by 280% due to successful implementation of digital initiatives in Russia▪ Successfully developed a web-site which resulted in high conversion to sales which is higher than the average in e-commerce▪ Effectively developed an omni-channel Consumer Referral program and made it the best consumer program for RRP across PMI affiliates▪ Significantly improved the process of on-line transactions▪ Overachieved targets for CSAT and NPS for the call center operations▪ Increased all call center performance indicators, while significantly (2.5 times) decreased the cost per contact▪ Achieved a solid share of ecommerce channel sales with high CSAT rate for delivery -
Manager Customer Service & Ecommerce RrpPhilip Morris International Mar 2015 - Jan 2017Moscow, Russian FederationKEY RESPONSIBILITIES:▪ Building the omni-channel customer service strategy to gain a competitive advantage and support dynamic growth of the Company▪ Responsible for P&L, quality standards, and innovative consumer offers▪ Establishing strategic partnerships with B2C distributors (fulfilment, logistic, dedicated services) such as Arvato Russia Ltd and Call Center BPO – Teleperformance Russia Ltd.▪ Managing and supervising development of the ecommerce digital infrastructure and platforms (CS Cart, 1C, Sales Force)KEY ACHIEVEMENTS:▪ Achieved the highest result in Company’s on-line sales across markets▪ Achieved NPS at 65% above the national distribution level▪ Successfully developed the Customer Service Center, Ecommerce, Logistics and After Sales functions from scratch▪ Pioneered in launching the IQOS service online▪ Developed the IQOS Call Center in Russia to the highest standards which resulted in its recognition by the World Association of Call Centers as the best call center in EEMA -
Head Of Region / Field ManagerPhilip Morris International Apr 2014 - Mar 2015Vladivostok, Russian FederationKEY ACHIEVEMENTS:▪ Increased the market share by 2%▪ Executed reorganization of the department to enhance collaboration between sales and marketing functions -
Head Of Finance Department In Siberia & Far EastPhilip Morris International Jun 2013 - Apr 2014Novosibirsk Region, Russian FederationKEY ACHIEVEMENTS:▪ Doubled digital operational income due to implementation of a new investment model▪ Facilitated development of financial capabilities across the middle management level with P&L responsibilities=================================Financial Analyst (intra-organizational placement)Philip Morris InternationalJun 2012 – Dec 2012Moscow, Russian FederationKEY ACHIEVEMENTS:▪ Performed financial modelling to support a 3-years strategic commercial plan▪ Was responsible for budget allocation to back up the business plan=================================Financial Analyst in Siberia & Far EastJul 2011 – Jun 2013 Novosibirsk Region, Russian FederationKEY ACHIEVEMENTS:▪ Developed and established P&L responsibilities▪ Initiated and executed a strategic shift from cost centers to profit centers for all 25 territories▪ Implemented finance control procedures for marketing initiatives -
AuditorKpmg Oct 2009 - Jul 2011Novosibirsk Region, Russian FederationKey achievements:▪ Effectively supported 12 large-scale complex projects in a range of industries including banking, mining, tech retail, energy sector, aircraft manufacturing, FMCG etc.▪ Achieved the best utilization rate among colleagues -
Regional Sales ManagerRus-Auto Nov 2008 - Oct 2009Novosibirsk Region, Russian Federation
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Investment ConsultantBank Troika Dialog Ojsc Mar 2008 - Nov 2008Novosibirsk Region, Russian Federation
Sergey Fedotkin Skills
Sergey Fedotkin Education Details
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Siberian Institute Of International RelationsInternational Economics
Frequently Asked Questions about Sergey Fedotkin
What company does Sergey Fedotkin work for?
Sergey Fedotkin works for Rta | Real Time Agency
What is Sergey Fedotkin's role at the current company?
Sergey Fedotkin's current role is CEO and Co-founder.
What is Sergey Fedotkin's email address?
Sergey Fedotkin's email address is sf****@****ail.com
What schools did Sergey Fedotkin attend?
Sergey Fedotkin attended Siberian Institute Of International Relations.
What skills is Sergey Fedotkin known for?
Sergey Fedotkin has skills like Strategy, Business Development, E Commerce, Digital Marketing, Digital Strategy, Sales, Budgets, Fmcg, Financial Analysis, Finance, Strategic Planning, Product Management.
Who are Sergey Fedotkin's colleagues?
Sergey Fedotkin's colleagues are Albina Khudyakova, Оксана Михалко, Evgeniy Bychkov, Ksenia Voronina, Мария Смирнова, Nikhil Nayyar, Artem Artemov.
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Sergey Fedotkin
Co-Founder At Albimarketing Oy | Marketing, Digital Design, & Innovation EnthusiastHelsinki -
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