Sergey Gorobchenko Email & Phone Number

Spain

Spain

As the Chief Commercial Officer (CCO) at Glambook, I am passionate about driving the growth and success of beauty professionals in the digital realm. With a focus on innovation and customer-centric solutions, I lead our commercial strategy to empower beauty professionals worldwide.At Glambook, we offer a cutting-edge platform that revolutionizes the way beauty professionals manage their businesses. With our all-in-one solution, we provide tools and resources to streamline operations, attract new clients, and enhance customer engagement. As CCO, I am dedicated to ensuring that our platform delivers exceptional value and drives sustainable business growth for our users.Collaborating closely with our talented team, I constantly seek opportunities to expand our client base and strengthen our position in the industry. Through strategic partnerships and innovative marketing initiatives, we create pathways for beauty professionals to connect with their target audience and thrive in a competitive market.At Glambook, we believe in the power of technology to transform the beauty industry. By leveraging our digital platform, we empower beauty professionals to showcase their expertise, offer personalized services, and build long-lasting client relationships. Together, we are shaping the future of the beauty industry, enabling professionals to succeed in an increasingly digital world.Join me on this exciting journey at Glambook, where we are revolutionizing the way beauty professionals connect, grow, and succeed. Let's unlock new possibilities and elevate the beauty experience for professionals and clients alike.

Moscow, Russia

In a role of Country Manager RU&PL I was in charge of both, Media and Pub sides of the business development on a given markets. With the strong focus onto the local Publishers direct relationships building.Key responsibilities:- Go-to-market strategy building up/implementing/executing- People management/development in a “new reality” (London, Warsaw, Moscow based Team)- Marketing strategy execution for the given markets- S&O development

Moscow, Russian Federation

Commercial responsibilities:- corporate EBITDA- product strategy- market expansion strategyKey responsibilities on demand side:- S&O division structure design- Motivation model design- Performance Management System implementationKey responsibilities on supply side:- Global exclusive Partnership representation- Local exclusive Partnership strategy

Tula Region, Russian Federation

Go-to-market strategy preparation and execution on Iranian digital market.Building up a local commercial and representative division.Negotiating with local Government and Russian Trade Chamber.

Moscow, Russian Federation

As a Head of Mid-Market Russia, I'm proud to maintain Criteo's expansion bringing the new level of service and support to all potential Clients apart TOP-300 in Russia and CIS.With the new fully dedicated team of industry professionals Criteo will be able to provide incremental value to not only the biggest e-commerce whales, but almost every single Company, which meets 100K+ UU/monthly criteria.

Moscow, Russian Federation

As a Commercial Director for Criteo Russia, I have my main goals as:- continuing to acquire a new business for the Russian market as well as for the CIS- market monitoring and benchmarking- strategical budgets planning- hiring and maintaining commercial department- leading, managing and coaching the team

Moscow, Russian Federation

Criteo provides one of the most efficient, flexible and complex solution for the e-commerce Clients and their agencies Worldwide. We deliver incremental value to the Customers by retargeting users with highly personalised creatives, compiled in real time and based on the User's behaviour.Criteo's technology gives our Customers a full sales funnel approach in 360 degrees environment, which means, that we are able to build up continuous communication with the User throughout his Customer's Journey, using our cross-device (exact matching) algorithm.As a Sales Director for Criteo Russia I was responsible for the new business acquisition amongst the whole RTC market.My main goal was to meet all financial targets by building up strong and continuous business relationships with performance marketing agencies and direct customers.

Moscow, Russian Federation

RTB eCommerce

Display advertising management, media planning and media buyingContextual advertising managementProjects optimizationPress releases writing and distributingOrganization of partner programs, development and implementation of incentives for publishersAdditional non-commercial promotion of projects through the SMMProject AnalystWeekly project reports preparingOffline Marketing: RIW, RIF + CIB, radio, TV, press.Company presentation in NART (National Association of Remote Trading)Clients:OTTO Group, Quelle, La Redoute, SpeakUp, English First, Transcapital Bank, Unicredit Bank, AVON, Stada, Direct Group, Hyundai, KIT Finance Insuranse, RESO, Renaissance Credit, MasterCard

Increasing the share of direct sales up to 40% of total billingA new CPA model promotion through the Russian marketThe introduction of a pan-European customers of the Company to the Russian market. Develop and implement campaigns for them.Preparing and conducting weekly report to headquarter in StockholmDevelopment, implementation and monitoring of Affiliate CampaignsClients:OTTO Group, Quelle, La Redoute, SpeakUp, English First, Transcapital Bank, Unicredit Bank, AVON, Stada CIS

Budget execution in segments: Auto, FMCG, Retail;Increased customer base by 150% annuallyCurrent customers accountingSales planningNew tools and solutions developmentForeign digital projects adaptation and implementationMarket analysesNew project developmentLong-term business relationships conductionClients:BMW, VAG, Hyundai Motors CIS, Volvo Cars, Toyota Motors, KIA Motors, Ford, Subaru Motors, Peugeot-Citroen;SunInBev, Reckitt Benckiser, PepsiCo, Coca-Cola;IKEA, MEGA