Based on my human experience research skills and marketing and brand strategy development experience, I crafted my approach and empowered it with brand design services. Now, I solve complex business problems by designing a comprehensive human experience and aesthetically pleasing products and brands that benefit people. Watch my case studies below.

Developed and guided implementation over 20 marketing, brand, and communication strategies based on customer and employee experience research for various clients from various industries (CPG, service, retail, construction, real estate, and others), including:— Customer experience research, brand and communication strategy for KidSpace, 3000 square meters children’s playful learning center. The work led the company to take a leading position in the Kazan region. №1 brand by a brand’s market share in 2023;— Customer experience research and brand strategy for Makarossa, one of the larger Russian pasta manufacturers. The work resulted in saving the company from bankruptcy and restoring its market position;— Customer experience research and personal brand strategy for Alex Timoshenko, a plastic surgeon. As a result, Alex became one of the most recognizable and highly-paid plastic surgeons among the CIS countries and started his clinic in Armenia;— Brand and communication strategy for Republic craft beer brewery. The work helped to create a package design and launch the brand successfully;— Brand strategy for Innovation Culture, a consulting company that helps businesses to transform and improve their corporate culture. The strategy allowed to improve brand and product architecture and rebrand the company. I also helped the company to launch a new product — employer brand development that made 75 000 $ profit in three months.

— Managed the plant-based product category and moved the Scoro brand from 4th to 2nd place by the brand’s market share. +186% revenue in two years;— Developed product and brand architecture in 2 product categories: plant-based in dairy;— Developed and launched corporate and HR brands;— Developed employee value propositions based on employee experience research and helped to increase the quality and shorten the duration of the hiring process;— Managed all visual identity developments in the new ventures department;— Managed a brand team of 6 people;— Facilitated employee experiences and corporate culture improvements, resulting in increased eNPS;— Implemented a human-oriented and design-thinking approach to the business;— Launched corporate internship programs that attracted young talents;— Launched separate waste collection programs at the office and three manufacturing facilities.

— Created an international wedding agency from scratch;— Managed two international Russian-Italian teams (totaling 10 people);— Organized 5 events, made 60 000 $ profit in 10 months.

— Managed a team of 3 people;— Successfully managed over 20 projects;— Launched a new product — parallax websites developing and made 150 000 $ profit on that product in 2012.

Successfully managed over 10 projects, including digital, product packaging and advertising.

— Organized 2 corporate 5-day events abroad for dealers attended by 100+ people each;— Adopted advertising materials given by Polish headquarters to a Russian market;— Established good relations with key architectural and lifestyle media;— Wrote over 30 articles about Fakro products.