My area of responsibility includes control of all activities in digital media (from the strategy choosing and planning to implementation and results analysis) from the very launch of the first advertising campaigns up to now. From a $40,000 revenue on the very beginning in February '12 up to $40,000,000 (unaudited revenue) in 2013.

Prime responsibilities included the preparation and execution of digital media strategies, user acquisition, retention and monetization strategies. Managing a team of SEM specialists and subcontractors.

My area of responsibility included work with the global level priority clients rating among Fortune 500 concerning search marketing in the territory of Russia. I joined the Agency at the stage of forming the Department of Performance Marketing, and my task was to raise level of clients’ service and the Agency expertise at the preparation stage of launching iProspect global network in Russia.I was engaged in development of strategy of holding advertising campaigns, media planning, integration of local activities within global campaigns, adaptation and localization of advertising campaigns, as well as results analysis. I was working with such systems as: DoubleClick/DART, MidiaMind, Omniture/SiteCatalyst, and more traditional: Google Analitycs, Yandex.Metrics etc. I took part in designing complex tender offers, and I was authorized to control the work of subcontractors in the most important fields of interaction (active management pool included 10 advertising agencies and several dozens of their experts).I gained priceless experience in working with the world level companies, as well as I learned various techniques and methodology of advertising campaigns performance evaluation in digital media. I got acquainted with the entire landscape of advertising systems and platforms. I did learn inside and out both positive and the negative factors in doing business by transnational companies and network advertising agencies.

I was responsible for full-scale Yandex.Direct support in the company:- control and handling of errors and failures in the service work;- accounting of offers of the clients and internal users;- Technical Account-Manager for all internal service users.In parallel with work as a Technical Account-Manager I was responsible for control of the Yandex.Direct service testing (QA) process (at different times: BaYan and Yandex.Metrica services). As a Project Manager I participated in designing of new interfaces to the current products, of process automation procedures and refactoring. I also acted as a responsible manager for system creation and introduction concerning work with the former (inactive) service clients. I was an official representative of the Yandex.Direct and Yandex Advertising Network services at the basic Runet thematic forums.I carried out monitoring of thematic online mass media and blogs, communications with bloggers and participants of thematic communities.The work in this position in Yandex made it possible for me to obtain skills of project management in the big companies, to understand and learn the principles of development management, assignment of business tasks and their integration into the current processes. Besides, I received priceless operational experience in supports of big commercial services and experience of public communications too.

I was responsible for the users’ support of the largest in Russia - Yandex.Direct system of placing contextual advertising.I joined The Commercial Services Support Team (Commercial Department) at the time it was formed, when it consisted of only several persons; later on we employed and trained dozens of employees. The majority of people employed by the company at that time are now working in senior positions. The said employees are now working in the largest advertising agencies in Russia.The spectrum of my functional duties included work with the clients of Yandex.Direct service: consulting on all the issues and aspects of the service operation, beginning with selection of words and finishing with the accounting documents shaping circuit. Besides work with the service clients I took part in commissioning of the Yandex Advertising Network, formation of the Partners Support Team; and I participated in building of schemes and regulations first-hand.For the time of my work I developed client skills and improved my technical knowledge.

Sales Assistant in the network of photographic processing laboratories during my first years at the university.I obtained an excellent experience of dealing with clients, and solution of conflict situations. I received a general understanding of doing business within retail networks. For the time of my work, I was repeatedly chosen best performer.