Sergey Peña Talero

Sergey Peña Talero Email and Phone Number

Growth Manager | Strategy | Marketing | Acquisition & Retention @ City Lending Inc
vienna, virginia, united states
Sergey Peña Talero's Location
Bogota, D.C., Capital District, Colombia, Colombia
Sergey Peña Talero's Contact Details

Sergey Peña Talero personal email

About Sergey Peña Talero

Product manager with background in marketing and growth for B2C products and marketplaces. Proven experience in acquisition, retention and automations.I have a soft spot for advertising and real estateSpecialties: strategy, acquisition, growth marketing, retention, product qualification, conversion rate optimization, and product discovery.

Sergey Peña Talero's Current Company Details
City Lending Inc

City Lending Inc

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Growth Manager | Strategy | Marketing | Acquisition & Retention
vienna, virginia, united states
Website:
citylendinginc.com
Employees:
105
Sergey Peña Talero Work Experience Details
  • City Lending Inc
    Growth Specialist
    City Lending Inc Apr 2024 - Present
    Bogotá, Capital District, Colombia
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  • Mercado Inmobiliario
    Founder & Product Manager
    Mercado Inmobiliario May 2023 - Present
    Bogotá, Capital District, Colombia
    Achievements:Simplify new housing supply information for buyers and investors by allowing them to compare cities, zones, and neighborhoods.Responsible:Data centralization, design, development
    View
  • Greatness Agency
    Advisor
    Greatness Agency Aug 2021 - Mar 2024
    Advise on applying growth marketing tactics and strategies for e-commerce & Real Estate Clients: Oikos Constructora, Constructora Alcabama, Habitat de los Andes, Las Galias, Casa Ideas, La 13, Inkanta.
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  • Olive Tree Holdings
    Product Manager
    Olive Tree Holdings Dec 2021 - Mar 2023
    Achievements:Boost Productivity by reducing 60% of Time Spent by Brokers on Manual Tasks. Responsible for the CRE financing platform:Signup, financing request, comparisons and deal package.
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  • Habi
    Product Lead
    Habi Apr 2021 - Jul 2021
    Achievements:- Improve brokers’ follow-up process by making their platform activity actionable for sales managers on the CRM.Responsible for brokerage: listing acquisition & follow up process.
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  • La Haus
    Product Manager - Buyer Qualification
    La Haus Apr 2020 - Jan 2021
    Colombia
    Achievements:- Unify user information across platforms to develop a lead score for home buyers.- Improve SDRs efficiency by automating WhatsApp data entry into the CRM - 80% of WhatsApp users qualified before being assigned to sales Responsible for product qualification:lead scoring, transactional messages (email, sms, WhatsApp, Messagebird).
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  • La Haus
    Growth Lead
    La Haus Apr 2018 - Apr 2020
    Colombia
    Achievements:- 10x increase in opportunity / close deal conversion from paid channels by identifying the best performing campaigns.- Reduce time spent on low intent users by improving the lead qualifications process within the product and paid channels - 1.6M USD in transactions from dormant state users (resurrection).Responsible for growth and retention strategies: customer acquisition, branding, user research.
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  • Grupo Estrenar Vivienda
    Marketing Consultant
    Grupo Estrenar Vivienda May 2017 - Mar 2018
    Bogota,D.C., Capital District, Colombia
    Strategy, branding, acquisition, CRO, in-house training.
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  • Netbangers
    Digital Planner
    Netbangers Oct 2015 - Feb 2017
    Bogotá
    Casa Luker, Van Camps, Easy, Unicef, Estrenar Vivienda, Papa John's
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  • Greatness
    Digital Marketing Strategist & Partner
    Greatness Jun 2013 - Jun 2015
    Colombia
    Achievements:- 75% reduction in cost per lead for Gato Dumas- 400% increase in lead generation for Gato DumasGato Dumas, Achiras del Huila. Uvirtual, Open Market, Anytime, Cofarma, Uniagustiniana, ICG
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  • Mccann
    Creative Designer
    Mccann Aug 2012 - Jan 2013
    Bogotá
    Maltizz, portal80, ministerio del trabajo, LAN, Mintic, loreal, maybelline.
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  • Aguayo Publicidad
    Digital Designer
    Aguayo Publicidad Jan 2011 - Nov 2011
    Bogotá
    Permoda, Azul-k, Mercedes Benz, International, la Fazenda, Novartis, Campetrol, Macpollo, Politécnico Grancolombiano.
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Sergey Peña Talero Skills

Digital Strategy Google Adwords Creativity Concept Sem Web Design Online Marketing Strategic Thinking Interactive Online Advertising Usability Ux Aoe Marketing Strategy Creative Strategy Digital Media

Sergey Peña Talero Education Details

Frequently Asked Questions about Sergey Peña Talero

What company does Sergey Peña Talero work for?

Sergey Peña Talero works for City Lending Inc

What is Sergey Peña Talero's role at the current company?

Sergey Peña Talero's current role is Growth Manager | Strategy | Marketing | Acquisition & Retention.

What is Sergey Peña Talero's email address?

Sergey Peña Talero's email address is se****@****ail.com

What schools did Sergey Peña Talero attend?

Sergey Peña Talero attended Magic Works, Reforge, Universidad Central (Co), Underground Argentina.

What are some of Sergey Peña Talero's interests?

Sergey Peña Talero has interest in Perros, Libros, Estrategia, Medios, Nuevos, Ilustración.

What skills is Sergey Peña Talero known for?

Sergey Peña Talero has skills like Digital Strategy, Google Adwords, Creativity, Concept, Sem, Web Design, Online Marketing, Strategic Thinking, Interactive, Online Advertising, Usability, Ux.

Who are Sergey Peña Talero's colleagues?

Sergey Peña Talero's colleagues are Alvaro Terry, Angela Freile, Johann Otiniano, Adriana Padilla, Jose Moreyra Barco, Christian Jhones Panes, Isabel Carrillo.

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