Sergei Sheinin Email & Phone Number

São Paulo, Brazil

São Paulo, Brazil

Bringing 20+ years of expertice in packaging design and branding to the new continent

São Paulo, Brazil

Starting a retail chain from the scratch in BrazilBacked by Svetofor chain ( >3000 outlets, turnover >$4 bln)

São Paulo, Brazil

- Providing strategic consultancy for companies entering the Brazilian market, with a focus on market research, strategy development and local partnerships;- Successfully developed market entry strategies and optimised operational efficiency for clients in the retail, agriculture, spirits and edtech sectors.

Achievements:• Increased sales volume by 24% YTY by enhancing portfolio and P&L structure in CIS markets;• Established a new product development pipeline, resulting in five new product launches;• Guided the Kazakhstan team to achieve a 44% increase in volume and a 50% increase in gross margin, making it the top market worldwide for ROUST;• Redefined the consumer base in the Caucasus region, reversing a long-term sales decline.Responsibilities:• Marketing budget and… Show more Achievements:• Increased sales volume by 24% YTY by enhancing portfolio and P&L structure in CIS markets;• Established a new product development pipeline, resulting in five new product launches;• Guided the Kazakhstan team to achieve a 44% increase in volume and a 50% increase in gross margin, making it the top market worldwide for ROUST;• Redefined the consumer base in the Caucasus region, reversing a long-term sales decline.Responsibilities:• Marketing budget and VC structure control;• Trade and Brand—marketing activities development and implementation;• Assortment development and price policy recommendations;• Managing a remote team of 15. Show less

Achievements:• Doubled brand sales volume, securing the top position among bitters and entering the top five imported premium spirits.• Implemented a new route-to-market approach, resulting in a Numeric Distribution level of 90% (+40%) ;• Grew digital reach 2,5 times and built the largest Instagram community in the spirits category in Russia;• Launched the acclaimed Home Party project during COVID-19, enhancing brand perception among young adults and earning numerous… Show more Achievements:• Doubled brand sales volume, securing the top position among bitters and entering the top five imported premium spirits.• Implemented a new route-to-market approach, resulting in a Numeric Distribution level of 90% (+40%) ;• Grew digital reach 2,5 times and built the largest Instagram community in the spirits category in Russia;• Launched the acclaimed Home Party project during COVID-19, enhancing brand perception among young adults and earning numerous awards.Responsibilities:• Strategic marketing, development, and execution of marketing initiatives;• Stakeholder management: Jägermeister HQ, Regional Jägermeister office, ROUST;• Digitalization leadership - implementing digital to 100% of marketing activities;• Team coordination: 5 experts in HQ, ambassadors’ team of 8. Show less

Achievements:• Led the flavored spirits category to market leadership, doubling the market share to 21%;• Achieved the number one position for Arkhangelskaya Vodka as fast-growing in Russia and joined the Millionaires’ Club;• Curated cross-functional COGS optimization project, increasing the margin of the local portfolio by 15%;• Co-led the project to purchase Golubitskoe Winery and developed the portfolio and strategy for a new category.Responsibilities:• Portfolio… Show more Achievements:• Led the flavored spirits category to market leadership, doubling the market share to 21%;• Achieved the number one position for Arkhangelskaya Vodka as fast-growing in Russia and joined the Millionaires’ Club;• Curated cross-functional COGS optimization project, increasing the margin of the local portfolio by 15%;• Co-led the project to purchase Golubitskoe Winery and developed the portfolio and strategy for a new category.Responsibilities:• Portfolio management of a local portfolio of 40 brands (30% of total volume, 25% of total value);• Conducting NPD for the local portfolio;• Serving as a member of the leadership team;• Team management: 3 experts in HQ, and a regional team of 6. Show less

• Reversed declining market share of regional brand portfolio during a turbulent economic period and held 5% of the vodka market in 2014 and 2015;• Launched №1 in volume liqueur brand in Russia Doctor August (10% of flavoured spirits market in 2015);• Developed brand architecture for local market spirits portfolio;• In charge of regional team of 6.

• Participated in Baltika 3 growth to #1 Russian beer in volume;• Introduced first ever in Russia Baltika 7 silk printed bottle;• Developed and executed TTL 360 degree Baltika 3 UEFA Euro 2012 campaign;• Winner of "Baltika Stars" program.

Executive Education. Annual Program Of Customized Cross Disciplinary Modules.

Master'S Degree, International Business

Bachelor'S Degree With Honors, Commerce And Marketing

Intensive Course “Family Business. Finland And Russia. Organizational Notes”

Intensive Course In Business Studies