Sergi Díaz Torné Email and Phone Number
+15 years of experience leading Marketing and Communication teams in various sectors: publishing, entertainment, healthcare, sports fashion or tourism. Developing different roles with direct impact on the business, and managing major brands. Strongly motivated and result-driven. Team leader focused on building trust and delivering results with excellence. Currently leading digital transformation projects as Director of Digital Marketing and Communications, leveraging technology to meet business and consumer needs.👉🏼My philosophy : "Training as a means of transformation". Training is key to empowering teams and helping them adapt to change more quickly. With this objective in mind, I work on training projects within Grupo Planeta, as well as teaching Digital Marketing and Ecommerce at La Salle University, Universitat Autónoma de Barcelona and Universitat Internacional de Valencia.
Imagin
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Head Of Engagement (Grupo Caixabank)Imagin Sep 2023 - PresentBarcelona, Catalonia, Spain
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Professor Of Data MarketingEserp Business & Law School Mar 2023 - PresentBarcelona, Cataluña, España -
Professor Of Digital Marketing For EditorsUniversitat Autònoma De Barcelona Feb 2021 - PresentBarcelona, Cataluña, EspañaMaster's Degree in Publishing -
Professor Of Management, Measurement And Audit Of Communication ProjectsViu - Universidad Internacional De Valencia Jun 2022 - Jan 2024Master's Degree in Corporate and Strategic Communication -
Digital Marketing Manager - División EditorialGrupo Planeta Jan 2018 - Sep 2023Barcelona Y Alrededores, España◾Responsible for the digital marketing department leading a team of 8 people. Defining the overall digital vision and strategy to align with business, marketing and technology objectives.◾Strategy, planning and monitoring of all web campaigns, SEO/SEM, lead generation, CRM, email marketing, A/B testing, marketing automation, personalisation and optimisation of the journey.◾Paid media management including strategy, tracking and reporting post social, search, display campaigns. Direct contact with the most relevant social media accounts: Facebook, Google, TikTok, Twitter, LinkedIn and Spotify. ◾Responsible for Amazon business growth, based on expertise in Amazon Marketing Services, managing Ads on Amazon by PPC strategy and Display. ◾Definition and monitoring of the most important KPIs (ROAS, traffic, SOV, reach, etc.) according to growth objectives. Maintenance of data visualisation technology to share with internal stakeholder departments. Use of data for the creation of new digital strategies.◾Drive innovations, new channels or tools that positively impact business results. -
Marketing And Communication Manager - División Librerías - Non Fiction AreaGrupo Planeta Feb 2006 - Dec 2017Barcelona◾Strategic planning: product concept, positioning and target public.◾Responsible for the profit and loss account of each product launched, from its contracting and setting of the RRP until it is put on sale.◾Negotiation with key accounts. Presentations to clients and the sales force.◾Market research for innovation and creation of new products.◾Coordination with the departments that form part of the process: publishing, sales, production, purchasing and operations for the purpose of complying with the launch calendar.Monitoring of the department's annual budget and investment.
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Product Manager En Editorial PlanetaGrupo Planeta Jun 2005 - Jan 2006Barcelona Y Alrededores, España
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Professor Of Master Digital Marketing And EcommerceLa Salle Bcn Feb 2021 - Feb 2023Barcelona -
Marketing And Communication ManagerEsportiva Aksa (Julbo, Alpina, Trespass Y Altaquota) Sep 2001 - May 2005Barcelona Y Alrededores, España◾Managing mountain sports brands in Spain such as Julbo, Sea to Summit, Cassin, Trespass, PowerBar or Alpina.◾Establishing a roadmap for the brand and design and carrying out campaigns and creating material at marketing and communication level.◾Strategic management of own brands and relationship with the marketing departments of the distributed brands: Julbo (France), Cassin (Italy) or Trespass (UK). -
Managing InternshipNovotel Hotels Sep 1999 - May 2000Birmingham, Reino Unido◾Working in diferent departments such as: purchasing and marketing.
Sergi Díaz Torné Education Details
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Executive Master In Digital Business -
Silicon Valley Program -
Marketing
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Degree In Business Administration And Management -
Degree In Hotel Administration And Management
Frequently Asked Questions about Sergi Díaz Torné
What company does Sergi Díaz Torné work for?
Sergi Díaz Torné works for Imagin
What is Sergi Díaz Torné's role at the current company?
Sergi Díaz Torné's current role is Marketing Manager | Digital Marketing Manager | Digital strategy | Professor of Master Digital Marketing and ecommerce.
What schools did Sergi Díaz Torné attend?
Sergi Díaz Torné attended Esade Business School, Santa Clara University Leavey School Of Business, Esade Business School, Iqs Barcelona, Universitat Autònoma De Barcelona.
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