- Align with BU ComPol leaders all Commercial Policy Rules including Customers Structure, Offer Structure and all PWF elements- Prepare any further future enhancement of the ComPol rules such as: Secure Power, e-business, equipments, software, ...- Maintain and update all rules compliant to Competition authorities, global compliance, accounting rules and company trust charter.- Make rules available to Operations, helping them on the change management needed - Support Transversal Programs such as Unify specification, Rebate Transformation Project, etc...- Help the any ComPols to align to Global ComPol rules - Promote the creation of pricing dashboard suitable reports based on operations behaviours and needs ensuring Commercial Policy convergence to Global Rules.- Develop training materials and deliver training on pricing systems and functional topics, ensuring Commercial Policy Trainings for Operations Skill Up.

Leading the Commercial Policy and Pricing Transformation for Transactional Business, with Price List Optimization, Standard Discount re-structuring, Special Price Agreements Management and finally building it with sustainable structures. Area of Coverage: South America.Giving meaningful value added pricing and establishing the Long Term Commercial Policy to ensure willingness to pay to the country.

Main Responsabilities:- Manage and Grow the P&L in my Country Scope on 2 Business Models: Transactional and Systems- Channel Development and Saturation (Panel Builders, Specifiers, Contractors, OEM) throughout Platforming, Segmentation, Channel Program and Digital Transformation- Organization Set Up and Resource Plan including Team Development and Step Up the local teams (30 functional HC), ensuring Channel and Offer Organization is in place- Define and follow up Main Priorities in AMSP (Annual Marketing and Sales Plan)Key Achievements: - Grow Partner project Channels and P&L with EBIT improvement. - AMSPs and playbooks deployed, organization blueprints: resources on board at the right level, channel orientation and programs (Mexico best practice CnT Channel 2.500 partners 2nd year and Canada best practice in place Q2’19) and hero launches being deployed.

Main Responsibilities:- Manage and Saturate/Grow the OEM Channel (5 functional HC)- Business Growth of Contactor Activity within the country Scope - Define and Implement Strategic Business Plans, regular Follow Up and Customer Plans, in coordination with the Country affiliates. Key Achievements:- 3-year OEM Business Plan for Spain and Turkey with excellent Outcome with Activity and Channel Performance - Contactor Activity performance and Margin improvement

Main Responsibilities:- Accelerate the Profitable growth in the Countries under my scope within the Universal Enclosures [UE] (and Prisma Activity in the last 2 years)- Long Term Strategic Business Plan Generation and Development on TOP countries (Brazil and Mexico)- Project Management [Amazon Project Leader (PMP)] (3 direct HC & 20 functional HC)Key Achievements:- Outstanding Topline growth and GM Performance in Countries under my scope- Bring New Adquired Factory to SE levels, Build and Deploy the Business Plan for Brazil with great results

Main responsibilities:- Growth the Universal Enclosure Top Line within my Country Scope by handling Direct Customers Management including Commercial Policy Management and special focus on Key Accounts.- Business Development Plan towards Schneider Electric Legal Entity Integration (WW Leader)Key Achievements: - Good Top Line performance Including successful SE Integration

Delivering Pricing course in the Master of Marketing. Lecturing on Pricing Foundamentals, Strategies of Pricing, Pricing Psicology, Commercial Policy and Pricing inside Organizations.

Main Responsibilities:- Distributor Management and Commercial Policy Elaboration and Deployment- Markets and Distribution Channel Analysis and Business Plan generation- Representatives’ coordination and Team management (3 direct HC)- Support on Technical Seminars and Large / Olympic Projects adviceKey Achievements:- Taipei Climatization Project in all Public Pools in Taiwan.

- Negotiate and coordinate purchases with inside and outside group suppliers. - Supply Chain and Order Management - Ordering Process Efficiency Improvement project

Main Responsabilities:- Procurement Coordination and Management (1 direct HC)- Stock Control and Supply Chain Management on Project Coordination- Project Execution and Construction Leader of Petrol StationKey Achievements: - Process setting [Supplier Policy] and Project Management (E.S. Viladecans,…)

- Technical Assistance to constructors and Engineering – Specifier Sales- Carry out the prospect of new markets and the customer needs- Participation in the definition of the Strategic Plan