Sergi Obón Cañas Email & Phone Number

Barcelona Y Alrededores

Barcelona, Cataluña, España

- Establishing collaborative work and coordination between the Medical Affairs and Marketing teams for the comprehensive development of the marketing strategy.- Marketing strategy development in collaboration with key departments with segmentation according the target of Traumatologists, Sports doctors, Dermatologists, Trichologists, Aesthetic Surgeons, Pain Management doctors, depending on the area.- Responsible for the development of new marketing materials aimed at dermatologists, orthopedic specialists, aesthetic physicians, and patients, as well as the segmentation of key messages.- Responsible for ensuring compliance with European regulations and MDR (Medical Device Regulation).- Maintaining close contact and collaboration with Key Opinion Leaders (KOLs) in the fields of dermatology and trichology.- Engaging in cross-functional work to create a joint marketing strategy.- Conducting literature reviews, creating medical presentations for symposiums at international medical congresses, and drafting abstracts and papers for publication in high-impact medical journals, as well as posters for international conferences.- Serving as a speaker in online training sessions on the technical and medical aspects of the procedures associated with the medical devices portfolio, targeting both physicians and international distributors.

Barcelona, Cataluña, España

Operational marketing functions in psoriasis and atopic dermatitis and reactivating actions in skin infections for prescription products.

Barcelona, Cataluña, España

- Keeping an updated status of the fast-evolving regulatory environment and new trends on Softwares as Medical Devices (SaMD) and digital innovation in pharmaceutical and biotechnology markets in Europe and America.- Planning and execution of innovation and co-creation workshops with pharmaceutical companies, HCPs (Healthcare Professionals), and patients.- Ideation and development of end-to-end Digital Health initiatives.- Medical documentation and updating of patient journeys in collaboration with HCPs.

Barcelona, Cataluña / Catalunya, España

- Design and implementation of strategies for the growth of the company's flagship brand and other mature brands.- Design and implementation of the annual digital marketing strategy: Development of websites, apps, e-detailers, and the design of email campaigns with third parties and approved emails.- Design and implementation of digital marketing initiatives such as customer journey campaigns, telemarketing actions through third parties, and marketing automation.- Sponsorship agreements and collaborations in conferences and courses.- Market analysis and sales evolution.- Training the sales team on materials and cycle strategy.- Collaboration with key opinion leaders in the field of Dermatology for the creation of accredited courses in collaboration with medical societies, presentations at conferences, webinars, and more.- Collaboration with international brand groups within the company.Vendor liaison.- Design and creation of cycle campaigns for both promotional and non-promotional materials.- Teamwork and cross-functional collaboration with Sales, Medical, Business Insights, and Communication departments.

Nimega Y Alrededores, Países Bajos

Internship researcher for six months in the group of Judith Homberg. Laboratory skills: ambiguous cue interpretation test, microtomy, immunostaining, confocal microscopy. Data analysis, programming in VBA macros for Excel, R, Graphpad, and SPSS.

Master In Business Administration For Pharmaceutical & Biotechnological Industries

Bachelor'S Thesis On Biomedical Sciences

Grado, Ciencias Biomédicas, General, 8.5/10

Master De Marketing Digital Y E-Commerce