Sergi Roman Email & Phone Number

Área Metropolitana De Ciudad De México

• Procurement: Directed the procurement department and its budget, implementing strategies such as rebates and forwards to ensure company price stability. Managed quarterly and annual closures through forecasting.
• Supply/Planning: Coordinated the reception and storage of frozen, refrigerated, and dry raw materials, ensuring compliance with the company's quality control standards and implementing preventive actions upon.
• Logistics: Developed and managed the logistics cost strategy through annual supplier negotiations. Optimized the annual load plan in partnership with the commercial team, coordinating finished product warehouses to.
• Client Logistics Management: Oversaw the logistics operations for clients such as COSTCO, SORIANA, CHEDRAUI, ALSEA, OXXO (Mexico), and Export Northgate, Superior, Cárdenas, El Rancho (USA), among others. Directed.
• Historical Analysis and Improvement: Conducted thorough historical analyses to pinpoint issues related to clients and raw materials. Effectively addressed non-conformities with suppliers and implemented necessary.

Ciudad De México, México

• Conceptualized and implemented the Trade Marketing division as a new strategic initiative for the agency, enhancing market presence and brand engagement.
• Oversaw nationwide operations, managing a team of over 300 personnel, and efficiently coordinated the logistics of promotional materials to ensure timely delivery and execution.
• Spearheaded efforts to attract and expand the client base, successfully penetrating new markets and driving business growth.
• Designed and implemented programs for international clients, fostering strong global relationships and expanding our clients international footprint.
• Diversified service offerings to clients by integrating digital marketing strategies alongside BTL and ATL, enhancing overall marketing effectiveness.

Ciudad De México Y Alrededores, México

• Led the company's sales, driving business development and ensuring the strategic expansion of key accounts, optimizing human and material resources.
• Developed, monitored, and controlled the operations department budget
• Managed all communication and follow-up with clients.
• Coordinated multinational accounts including P&G, Motorola, GSK, Lenovo, T-fal, Jumex, and Diageo, leading a sales force of over 3,000 people.
• Supported the planning and implementation of complex projects as a key user, including the deployment of Oracle within the company.

Ciudad De México Y Alrededores, México

• Developed international trade strategies with suppliers from China, Spain, Italy, and Latin America.
• Managed, monitored, and evaluated international business plans.
• Diversified products and suppliers by analyzing market trends to identify new business opportunities.
• Collaborated with the sales team to co-create new products for both national and international markets.
• Coordinated suppliers to enhance efficiency in both time and cost management.

Ciudad De México Y Alrededores, México

• Directed the management of inventories, operations, distribution, and logistics for advertising campaigns, encompassing Point of Purchase (POP) displays, advertising racks, and spectacular marketing initiatives.
• Implemented innovative new products developed in collaboration with clients and the sales department.
• Executed strategic bulk purchases and negotiated rebates to optimize procurement processes.
• Led a national operations team comprising more than 200 professionals.
• Revamped the company's logistics framework, extending operations to over 700 supermarkets and shopping centers.

Gestión y desarrollo de proyectos en nuevos mercados. Operación, logística y coordinación.

Law Degree

International Commerce And Logistics Degree (Laureate Internacional/ Universidad Complutense Madrid)

Administración De Empresas Familiares