• Procurement: Directed the procurement department and its budget, implementing strategies such as rebates and forwards to ensure company price stability. Managed quarterly and annual closures through forecasting, overseeing annual purchases exceeding $25 million USD.• Supply/Planning: Coordinated the reception and storage of frozen, refrigerated, and dry raw materials, ensuring compliance with the company's quality control standards and implementing preventive actions upon reception. Directed and organized plans for six fixed production lines and multiple seasonal ones, managing safety stock, critical raw materials, perishables, and more.• Logistics: Developed and managed the logistics cost strategy through annual supplier negotiations. Optimized the annual load plan in partnership with the commercial team, coordinating finished product warehouses to ensure a seamless end-to-end delivery experience for clients.• Client Logistics Management: Oversaw the logistics operations for clients such as COSTCO, SORIANA, CHEDRAUI, ALSEA, OXXO (Mexico), and Export Northgate, Superior, Cárdenas, El Rancho (USA), among others. Directed, managed, and streamlined the logistics chain to ensure seamless delivery and satisfaction.• Historical Analysis and Improvement: Conducted thorough historical analyses to pinpoint issues related to clients and raw materials. Effectively addressed non-conformities with suppliers and implemented necessary changes to enhance logistical efficiency and performance.

• Conceptualized and implemented the Trade Marketing division as a new strategic initiative for the agency, enhancing market presence and brand engagement.• Oversaw nationwide operations, managing a team of over 300 personnel, and efficiently coordinated the logistics of promotional materials to ensure timely delivery and execution.• Spearheaded efforts to attract and expand the client base, successfully penetrating new markets and driving business growth.• Designed and implemented programs for international clients, fostering strong global relationships and expanding our clients international footprint.• Diversified service offerings to clients by integrating digital marketing strategies alongside BTL and ATL, enhancing overall marketing effectiveness.

• Led the company's sales, driving business development and ensuring the strategic expansion of key accounts, optimizing human and material resources.• Developed, monitored, and controlled the operations department budget• Managed all communication and follow-up with clients.• Coordinated multinational accounts including P&G, Motorola, GSK, Lenovo, T-fal, Jumex, and Diageo, leading a sales force of over 3,000 people.• Supported the planning and implementation of complex projects as a key user, including the deployment of Oracle within the company.

• Developed international trade strategies with suppliers from China, Spain, Italy, and Latin America.• Managed, monitored, and evaluated international business plans.• Diversified products and suppliers by analyzing market trends to identify new business opportunities.• Collaborated with the sales team to co-create new products for both national and international markets.• Coordinated suppliers to enhance efficiency in both time and cost management.

• Directed the management of inventories, operations, distribution, and logistics for advertising campaigns, encompassing Point of Purchase (POP) displays, advertising racks, and spectacular marketing initiatives (totaling over $15 million USD) across retail giants such as Walmart, COSTCO, Comercial Mexicana, and Soriana.• Implemented innovative new products developed in collaboration with clients and the sales department.• Executed strategic bulk purchases and negotiated rebates to optimize procurement processes.• Led a national operations team comprising more than 200 professionals.• Revamped the company's logistics framework, extending operations to over 700 supermarkets and shopping centers.

Gestión y desarrollo de proyectos en nuevos mercados. Operación, logística y coordinación.