Sergi Alsina Gonzalez Email & Phone Number

Barcelona, Ct, Es

Barcelona, Barcelona, Es

I´m running strategic projects & partnerships agreements for the Global Business Division at Cellnex Corporate. Focused in complex and big bid macro projects ; multitechnology, multiproduct, multiprgram .

Barcelona, . , Es

SitL Capital empower start ups in seed or pre-seed phases, helping them to build their ideas with initial economic participation, networking, multidisciplinary expertise and smart money . Our 4 main characteristics are: 1) We are 30 ESADE eMBA members2) We are a multidisciplinary team 3) 100% of investment is from members4) Management done integrally within the 3 operational Committees (Selection, Investment, Monitoring)Our invested companies are : - Inveslar Fintech SL- Boardfy Pricing SL - Mind The Byte- MJN Neuroserveis- Cebiotex- Capital Cell - Wivi (E-Health Technical Solutions)

Barcelona, Barcelona, Es

I´m in charge of the Media services product strategy in Cellnex Telecom. The Media product line includes the areas of :• BROADCASTING (TV and Radio)• INTERNET MEDIA (Over the top digital services and multiscreen)• CONNECTED BROADCAST (Connected TV)and is targeted to BROADCASTERS, TELCOS and PUBLIC ADMINISTRATIONS.The Media infrastructure business is the company’s second area of activity (237M€/year) by turnover, and the largest in Spain. The Media services consist of distribution and transmission of television and radio signals, the operation and maintenance of broadcasting networks, provision of connectivity for media content, over-the-top (OTT) media services, integration of OTT video solutions, digital hybrid implementations and other digital services related to the media ecosystem. The main challenge is to find the right balance between the existing Broadcasting product pipeline and the evolution of the digital media ecosystem. The Hybrid television, using standards like hbbtv are good drivers to this new connected broadcast evolution wave.

My responsibility was to create, through the strategic marketing area, new products and services targeted for mid and long term. During the period I have created a Product line related to Internet Media services and implemented the right structures to adequate the operations within the company. My Key period goals were: 1. Introduction of Design thinking and Lean start up techniques to develop the new product line. 2. Building the cloud portfolio of services of the INTERNET MEDIA Product Line, which include: • Online Video Solutions (OVS): solutions adapted to the needs of diverse clients that require video management for multimedia content. Encoding, transcoding , encryption, adhoc solutions, • CDN: traffic and storage using Content Delivery Network (CDN) partnerships.• HbbTV services: Interactive application services are provided using the HbbTV interactivity standard, such as: videos on demand, start over, metrics, audiences or advertising.• OTT payment platform: Platform to develop multi-screen cloud services for payment operators or major broadcasters.• Professional services to develop online media solutions • CAS Cloud: conditional access service for a remote management platform, which generates the data needed for the operation of CAS without the need for the end customer to have their own complete platform. ...Among others.3. Implementing the right cultural change inside the Cellnex Telecom structures to move from pure broadcasting solutions to internet media services. 4. Building the strategic partnerships to turn the company to the new business portfolio of services.

During this period I was focused in wireless communications inside Strategic Marketing Department. My role was to analyze the market trends and look for new opportunities as well as initiate the partnership alliances and relations to develop possible future projects. I was directly involved in the Mobile TV deployments in Spain, for trialing broadcasting technologies, which took place in Madrid, Barcelona, Valencia, Seville and Bilbao. Main Achievements :- Strategic partnership with Nokia.- Coordination of the joint working groups with 3 main MNO (Telefonica, Vodafone, Orange) and broadcasters.- Mobile TV trials in the most relevant cities of Spain. - Development of all output documentation from trials (at technical and commercial level)- Business Model creation with MNO and broadcasters - In charge of all the MobileTV trials done with DVB-H, DVB-SH, DMB, ISDB-T, Midiaflo technologies and different vendors in Barcelona during Mobile World Congress for several years. I was also involved in the Wireless analysis to provide wireless services (like public wifi solutions for Ajuntament Barcelona) for Public Administrations.

I worked in the Network Operations Center in Collserola Tower, monitoring all telecom infrastructures systems from the company. During the first years I learn a lot on technology and I acquired a cross- multi-functional view of different types areas of the NOC; from broadcasting , to transport networks or emergency infrastructures. After I turn to specialize in Wireless networks and transport links. I was oriented to manage the Wireless infrastructures and communications systems as: - PDH, SDH, and IP Networks configurations. - High & Medium Capacity Links, radio-links , - Fiber optics Including activities on monitoring of systems, hotfixing and managing field teams for the Operations and maintenance.

Launch of one of the firsts Broker´s Online in Spain. In charge of all technical development for company´s online unit. Webmaster, IT responsible on implementation and evolution of services.

Zurich, Zurich, Ch

Working as a tour leader; guiding groups of youngsters to different locations in EU and US during summer holidays. And as a Program leader staying with the group during 2months in the US.

Consultancy services Web development for Boheringer Hingelhem , Barcelona Council, Jaume Bufill fundation, Porqueras S.A and Cercle Zero.

Sant Joan Despí, Barcelona, Es

Assisting Production department for Music Television programs and magazines (Sputnik)

Executive Learning Program - Leading Global Context, Business Administration, Management And Operations

Master Of Business Administration (M.B.A.), Business Administration And Management, General

Executive Learning Program, Organizations Transformation And Change Management

Executive Learning Program - Guanghua School Of Management, Strategic Agility In Emerging Market - China

Master Internet Business, Digital Business

Master'S Degree, Leadership And Personal Development

Negotiation And Finance For Product Managers

Postgraduate In Strategic Marketing

Master In Mobile Communications, Mobile Communications

Bachelor Of Technology (B.Tech.), Audiovisual Communications Technologies

Junior High