Sergi Barrull
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Sergi Barrull Email & Phone Number

Direttore Generale (Group GM) at SICIT Group
Location: Basel, Basel, Switzerland 9 work roles 5 schools
1 work email found @indigoag.com LinkedIn matched
✓ Verified Jun 2026 4 data sources Profile completeness 100%

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Current company
Role
Direttore Generale (Group GM)
Location
Basel, Basel, Switzerland
Company size

Who is Sergi Barrull? Overview

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Quick answer

Sergi Barrull is listed as Direttore Generale (Group GM) at SICIT Group, a company with 74 employees, based in Basel, Basel, Switzerland. AeroLeads shows a work email signal at indigoag.com and a matched LinkedIn profile for Sergi Barrull.

Sergi Barrull previously worked as VP, Europe Commercial Head, BU Biologicals at Indigo and Head of LATAM Soybean Seeds Operating Unit at Syngenta. Sergi Barrull holds Master Of Business Administration (Mba), Lausanne, Switzerland from Imd.

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Email format at SICIT Group

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{first_initial}{last}@indigoag.com
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Profile bio

About Sergi Barrull

CORE CAPABILITIES:1. Business Turnaround & Growth: In 4-year period transformed poorly performing business unit (2014: ~$50m, player #5, single-digit margins) into leading #2 player (2018: X5 sales, ~30-40% margins). From strategy development to strong implementation of new business models, go-to-market optimizations and new product launches. Additionally, led strategic thinking for M&A, stepping up business and completing a successful turnaround story. Within 4 months launched new start-up in Germany and Turkey after starting from scratch as employee #2 in Europe HQ. Defined product and digital offer, target customers, recruited an initial sales team and signed commercial contracts. Within 12 further months launched business in 3 additional countries Ukraine, Hungary and Czech Republic while preparing further entries in UK and France. 2. Strategy development: Strong capability to develop fact-based business unit strategies, bringing complexity into structure, translating strategic insights into actionable plans that drive execution and profitable growth.3. Marketing/ Product Management: Highly skilled at launching new technologies, defining value propositions, value-based pricing, running marketing campaigns and optimising go-to-market strategies to gain market share.4. Business development:Broad acumen in commercial negotiations, developing B2B strategic partnerships, closing complex biotechnology in/out-licensing deals as well as setting up distribution networks at international level.5. P&L accountability: Last 2 years managed P&L for ~$50m business unit, while leading cross-functional teams from commercial, supply and R&D.6. VC-funded Start-up + Corporate + Consulting background: Highly valuable / versatile skill-set developed across diverse business environments. Bringing the best practice capabilities of each environment is a potential great contribution to any business.7. Industry: +10 years in Life Sciences: agro chemicals, biotechnology, biologicals, seeds and digital technologies; with a proven ability to quickly learn and move onto new different businesses. Additionally, +6 years in consulting in various industries.

Listed skills include Business Strategy, Strategy, Consulting, Change Management, and 42 others.

Current workplace

Sergi Barrull's current company

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SICIT Group
Sicit Group
Direttore Generale (Group GM)
Verona, IT
Website
Employees
74
AeroLeads page
9 roles

Sergi Barrull work experience

A career timeline built from the work history available for this profile.

Vp, Europe Commercial Head, Bu Biologicals

Current

Boston, MA, US

Indigo is a Boston-based unicorn start-up with the goal to make agriculture more sustainable, reverse climate change and improve farmers profitability through 3 offers:i) Biological technologiesii) Carbon, a digitally-enabled program to sequester CO2 and rewards farmers with carbon credits iii) Market+, an online platform to buy/sell grain commodities.

May 2019 - Present

Head Of Latam Soybean Seeds Operating Unit

Basel, Basel, CH

Overall marketing, business development, strategy and P&L accountability for biotechnology and seeds BU in Brazil and Argentina, leading a commercial transformation and financial turnaround followed by a major strategic M&A:📌 P&L accountability: active management of business P&L (sales to GP, R&D spend, write-offs)📌 Marketing management: responsible for.

Apr 2016 - Apr 2019

Head Of Global Strategy, Business Development & Planning, Bu Soybeans

Basel, Basel, CH

Global $2.5bn business unit integrating agro chemicals, biotechnology and seeds with focus on USA and LATAM:📌 Strategy development: assessed strategic alternatives to bring Soybean BU towards a value creation path. Proposed a turnaround plan that included new business models and re-prioritized R&D investment, overall optimizing strategic fit and risk/.

Sep 2014 - Mar 2016

Head Of Strategic Marketing, Bu Syngenta Bioline

Basel, Basel, CH

Commercial accountability for a biological products portfolio, organized as a standalone business, separate from main Syngenta, sales ~$50-100m in +10 countries, focused on the fruits and vegetables segment, mainly in EAME:📌 Accountability: overall strategy and commercial accountability reporting to BU Head📌 Strategy development: defined and implemented.

Jan 2011 - Aug 2014

Strategy Manager, Bu Crop Protection Eame

Basel, Basel, CH

Led strategic and commercial excellence projects within $2bn Syngenta agro chemicals division in region Europe, Africa and Middle East:📌 Go-to-market strategy: led projects in various countries such Ukraine, Belgium, Turkey to review sales force/ distribution performance and implement key go-to-market optimizations.📌 New business models: led commercial.

Mar 2008 - Dec 2010

Imd International Consulting Project

Männedorf, ZH, CH

Medical diagnostics industry analysis and market entry strategy for offer combining TECAN high throughput diagnostics equipment and newly acquired REM diagnostics warehousing solution.

Jul 2007 - Nov 2007

Start-Up Strategy Project

Clarens, CH

Growth strategy project for smart meter reader equipment start-up within energy management industry.

Mar 2007 - May 2007

Management Consultant | Team Lead | Project Manager

Dublin 2, IE

📌 Provided consulting in sales and marketing, CRM/ customer services, Order-to-Cash📌 Strong project management experience within pan-European implementations📌 Led multinational teams of up to 10 project members📌 Served clients in fast moving consumer goods industry (FMCG)

Sep 2000 - Dec 2006
Team & coworkers

Colleagues at SICIT Group

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5 education records

Sergi Barrull education

Master Of Business Administration (Mba), Lausanne, Switzerland

Imd

Executive Training: Marketing & Sales Excellence Academy, Fontainebleau, France

Insead

Bsc In Business Administration (Diplomatura En Ciencias Empresariales), Barcelona, Spain

Universitat Oberta De Catalunya

Graduation Thesis (Diplomarbeit) For Msc In Industrial Engineering, Berlin, Germany

Technische Universität Berlin

Msc In Industrial Engineering, Barcelona (Etseib), Spain

Universitat Politècnica De Catalunya
FAQ

Frequently asked questions about Sergi Barrull

Quick answers generated from the profile data available on this page.

What company does Sergi Barrull work for?

Sergi Barrull works for SICIT Group.

What is Sergi Barrull's role at SICIT Group?

Sergi Barrull is listed as Direttore Generale (Group GM) at SICIT Group.

What is Sergi Barrull's email address?

AeroLeads has found 1 work email signal at @indigoag.com for Sergi Barrull at SICIT Group.

Where is Sergi Barrull based?

Sergi Barrull is based in Basel, Basel, Switzerland while working with SICIT Group.

What companies has Sergi Barrull worked for?

Sergi Barrull has worked for Sicit Group, Indigo, Syngenta, Tecan, and Xemtec Sa | Energy Management.

Who are Sergi Barrull's colleagues at SICIT Group?

Sergi Barrull's colleagues at SICIT Group include Fabio Grandi, Monica Pellizzari, Chiara Pituello, Antonino Nicosia, and Leonardo Neresini.

How can I contact Sergi Barrull?

You can use AeroLeads to view verified contact signals for Sergi Barrull at SICIT Group, including work email, phone, and LinkedIn data when available.

What schools did Sergi Barrull attend?

Sergi Barrull holds Master Of Business Administration (Mba), Lausanne, Switzerland from Imd.

What skills is Sergi Barrull known for?

Sergi Barrull is listed with skills including Business Strategy, Strategy, Consulting, Change Management, Marketing, Market Analysis, Management, and Strategic Planning.

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