Docente en diversas formaciones relacionadas con la ofimática, marketing, ventas, recursos digitales, ....

2016-2018 All the marketing functions for an exclusive distribution lighting brand; from the elaboration of marketing plan throughout its execution; design of labels, packaging and product seals. Instruction and installation manuals, technical-commercial sheets, comparisons with competitors, internal presentations of new products, point-of-sale ads, e-mailings to electricians and illuminists, audiovisual advertising, brochures, general catalogs, special catalogs, price lists, point-of-sale materials. didacticisms, panels and special displays. Web content and web utilities design.

Product launchings, sales promotions, advertising and communication, emailings, events organization, catalogs and brochures, merchandising and point-of-sale materials, articles and press releases,http://www.saltoki.es/iluminacion/index.html#

Marketing and Communication ResponsibleDefinition and implementation of the Marketing Plan and monitoring and control of the budget marketing:B2B Marketing:* Loyalty actions and recruitment of new Distributors. Organization of fairs, conferences, presentations, events and trainings. Corporate merchandising cooperation in the preparation of brochures, catalogs, translations of documentation for presentations, price lists, creation of web content ... Ads on sectorial and specialized magazines; design of the campaigns, their graphic works, negotiation of advertising services, creation of radio spots, adaptation of texts to advertising dubbing. In charge of the communication with dealers.B2C Marketing:* Promotions and campaigns for Final Customer, design of the campaigns, graphic works, negotiation of advertising services. Monitoring of its operation, KPI’s analysis, SEO and SEM functions regarding the company's website, and Community Manager in professional forums of prescribers. Articles and collaborations for paper or digital media. Brochures and product catalogs.• Training received: Ø 2012-2013. German language A1-A2 Ø 2014. Advanced Excel 2013 Ø 2015. Introduction to marketing on internet; Marketing 2.0

• Sales. Analysis of sales by up to 31 stores in the network, with a turnover of around € 14M. Created computer models for analyzing sales.• Marketing: Responsible for the pricing of some 5,000 references, brand, merchandising of stores. Responsible for creation and monitoring of promotional campaigns, both internal and end user, and advertising. Responsible of the mix of products, finding new products and eliminating of dispensable. Preparation and analysis of market research. Responsible for training employees in merchandising and customer service areas.• Communication: in charge of preparation of operation manuals, instruction brochures, advertising posters, programs for training of personnel, information circulars, sales contests for employees, for the 31 stores of the group.• Network development: partly responsible for opening new stores. In charge of planogram of products.• Purchasing: Responsible for negotiation and purchase of about 40 suppliers.

• Sales. Sales Analysis of the 25 gas stations in my area, with sales about 58M litres per year and a net income on operations around 55M Ptas (€ 330,000). Created computer models for the control of gas stations and control of sales in the area.• Marketing: In charge of merchandising for pricing and service stations. Development discount plans for major accounts. In charge of promotional campaigns and local advertising. Participation in the development of national campaigns.• Negotiation: Responsible for negotiating with managers of petrol stations in terms of price, commission and maintenance budgets (Approx 30M Ptas per year, 180,000 €), advertising and other commercial conditions for the 25 petrol stations in my area.• Monitoring: responsible for overseeing the service stations and their staff (approximately 100 employees) in terms of safety, occupational risk prevention, health and hygiene at work, uniformity and cleanliness, merchandising, tracking of promotions, cash control, customer care.• Network development: Shares responsibility for the design and the opening of new stations, planograms for the implementation of products in stores, to contract with business operators.• Control: In charge of financial control of the stations, guarantees, credit limits. In charge of controlling all annual expenditure budgets and investment.• Trained on: 2000. The Fifth discipline; personal leadership. 1999. Finances on the Oil Market 1999. Training Seminar for Trainers and Staff Motivation. 1998. Customer Service Seminar.

• Sales. Analysis of sales, about 3M litres per year. Discount policies applied to large consumers of fuel and negotiation of the conditions.• Marketing: Responsible for pricing of items sold in the shop and car wash, as well as merchandising, on sales about 40M Ptas per year (€ 240,000). Shares responsibility for local promotional campaigns and advertising• Purchasing: Orders to fixed suppliers and optimising transport of fuel. Negotiation and purchases with local suppliers.• HHRR: Recruitment and maintenance of team of 5 sellers / retailers. Organization of work.• Trained on: 1997. Merchandising in “Convenience”. 1996. Service Station Management.