I led generative and evaluative user research with network professionals (both developer and non-developer personas), leading to quant and qual insights.• Facilitated development of vision and strategy for Generative AI that supported the launch of company-wide AI product• By conducting floor research at a Cisco Live industry event, I drove product strategy toward building an API insights dashboard that supported a valuable customer segment• My video compilations led to executive decision-making around a core business problem for our Marketplace product• SUS quant insights - while also evaluative - supported a titanic shift in strategy to support MAA growth

I led user centered design research by constructing research roadmaps and designing effective studies in collaboration with my product, design, and engineering partners.• Insights generated by my discovery research studies impacted business strategy for MVP products• Timely, remote usability studies contributed to product enhancements for a number of business initiatives, including a child-centered learning application for ESL learners in emerging markets• Innovation was bolstered by planning, designing and conducting concept-testing studies for AI LLM features, such as modules that harnessed DALL-E capabilities• Impact accessibility enhancements such as for drag-and-drop user interfaces• Participated in segmentation and recruitment through data analysis and effective screeners• Mentored teammates in the design and analysis of quantitative and qualitative studies, often with a focus on UserTesting, Qualtrics and Figma• Managed vendor-led research projects in India and Japan

By regularly talking to customers, I drove both discovery and tactical research, combining a blend of qualitative and quantitative metrics, while unifying large groups of stakeholders. Accomplishments included...• Spearheaded the implementation UX and ROI data-driven insights in collaboration with Business Intelligence, by leveraging Adobe Analytics and Salesforce reports paired with team workshops• Mixed-methods methodology paired with un-moderated user tests in UserZoom elevated usability as a business strategy• Led the integration of AI Predictive Models thru a blend of surveys and co-design studiesManaged a panel of participants and collaborated with Customer Service and Sales to identify new study participants and segments• Conducted usability testing in Spanish and English

Defined and achieved product vision via UX strategy methodologies, helping to better position the SaaS suite of cloud applications in a crowded market place. Formative, evaluative and iterative research methods combined with well-timed communications helped me lead alignment across departments.• Led qualitative and quantitative (including Summative) research efforts to help prioritize user experience opportunities and determine product roadmap targets• Spearheaded UX persona development leading to well-targeted changes, as these personas became metrics for measuring such outcomes as improved efficiency and accuracy during product redesigns• Designed usability tests in Figma to validate product enhancements and uncover opportunities• Implemented journey mapping workshops to create stakeholder buy-in for user-centered designs

Facilitated an Agile process shift from engineering-driven product decisions to research-driven ones. Through regular analysis of research findings, and a focus on problem solving, I succeeded in unifying product/UX and engineering to focus on strategy and vision, rather than features.• Led the integration of analytics into product decisions• Designed and implemented usability studies, design workshops and focus groups • Transformed need finding results into actionable Agile stories• Information Architecture changes resulted in a 70% reduction in Help Desk calls

I infused UX into enterprise (B2B) products, which generated about $1 billion in monthly sales revenue. During my tenure, we doubled user engagement in the GoGo LO mobile app by listening to users.• Facilitated and led user testing - both with customers and stakeholders• Wireframed, sketched, whiteboarded and prototyped to solve problems iteratively• Presented and defended strategy to the executive team• Prepared all ux/ui assets for handoff to developers (Android, iOS, responsive)• Included interaction designs, technical specifications and user flows in Figma

I collaborated with my clients to help them make their products intuitive, practical and (hopefully) delightful. Some clients included:Casetabs. UX Manager. Software to coordinate surgeries. Startup.• Ethnographic research with surgery staff led to incremental product improvements, such as “digitalwhiteboards"DeviantArt (Vivid Resources). UX Designer. Android and iOS Apps & Figma. Site Redesign & Rebrand.• Led user testing and research sessions, including Guerilla Testing with artists (B2B)

Clients included Disney, Harvard, National Geographic, and Walmart Labs. Tools included Drupal, WordPress CMS, JavaScript, SQL and Google Analytics.