Marketing And Communications Manager
Barcelona Y Alrededores, España
As Marketing Manager my main tasks were: - Social Media Management, including community management and strategy. Create engaging content focusing on generating new leads, enhance brand image and create and maintain connections with the community. Create and execute realistic influencer’s marketing campaigns. Client support- Definition and monitoring of main KPI’s and metrics through data analysis and Google Analytics. Marketing campaigns performance evaluation with ROI.- Create, execute and monitorize SEM and SMM Campaigns in Google Adwords, Twitter Ads and Facebook ads. - Create and execute Email marketing campaigns, including weekly newsletters and special promotions. - Product management and content edition, including copywriting, product registration, pricing and promotions creation. Market research in order to propose new methods to commercialize our products and increase sales.- CRM and data base management focusing on maximize value strategies troughout the customer’s life and propose, design and execute marketing campaigns to meet customer needs.- Competitive benchmarking and analysis.- Create, negotiate and execute trade marketing campaigns accorded with suppliers. Monitorize the correct execution of trade marketing plans.- Participate with the rest of the team and the creative agency to create the new branding and website. Propose and create branding ideas to increase brand value and differentiation, like “packed by” xtralife stickers and recycled boxes.As Communications Manager my main tasks were:- Establish and develop excellent relationships with press, communities, publishers and suppliers. - Attendance to fairs and events as PR (Gamescom, NiceOne Barcelona).- Event organization, including negotiation with organizers, stand design and activities design to engage with the audience and maximize brand awareness.- Creation, execution and tracking of the new website and branding launch campaign.
