Sergi Giménez Email & Phone Number

Barcelona, Catalonia, Spain

Singapore

• Working closely with key business stakeholders to identify, develop, and implement analytics solutions to satisfy their business information needs.• Developing strategies for consistent metrics, reporting, analysis, and forecasting to support decision-making.• Advocating for the effective use of data and driving a culture of data-informed decision-making across the company.• Leading and coordinating the development of Intel·litur, an online data tool integrating data from different sources to generate relevant business insights for Catalonia’s tourism industry.

Singapore

• Defining and implementing the tourism promotion plan of the Government of Catalonia in South-East Asia, Japan, South Korea, India, Australia and New Zealand.• Creating awareness of Catalonia (Barcelona and beyond) as a tourist destination in Asia-Pacific through online media, offline media, social media and both traditional and online travel agencies. • Driving sales of Catalonia tourist products through digital marketing campaigns in partnership with main industry players, both at a B2B and B2C level. • Planning, organizing and executing events for the travel trade, the travel media and the general public, including B2B workshops, training sessions, press conferences, familiarization trips and cultural performances. • Raising capital from external sponsors for the aforementioned marketing activities and promotional events. • Engaging the private sector and creating synergies with companies and institutions in order to drive actual sales from our marketing activities.• Managing Catalonia’s presence in major travel trade shows and engaging the participation of the Catalonian private sector. • Conducting market research and analyzing the constant evolution of travel trends worldwide. • Developing and maintaining good relationships with the travel trade (tour operators, travel media, airlines and public institutions, among other players).

Undertook several freelance translation and interpreting projects including: • Interpreter (Korean – Spanish – English) and coordinator for the establishment and opening of Yura Corporation’s wiring harness production plant in Torreón, Coahuila (Mexico). • Interpreter (Japanese – English – Spanish – Catalan) for Murata Machinery during the International Exhibition of Textile Machinery in 2011. • Translation (Korean to Spanish) of Cheon Myeong-kwan’s novel “Boomerang Family” (“고령화 가족” / “Una familia decadente”). • Translation (English to Spanish) of “Crime Stories”, a TV series for laSexta broadcast television station in Spain. • Translation (English to Spanish) of “101 Historic Hideaways”, a guidebook about 101 top cultural travel destinations in the world.

Master Of Business Administration (Mba)

GPA: 3.98 / 4.00 Concentration in Mergers & Acquisitions and Business Analytics. Modules: Statistics for Management Decision-Making.

Executive Program In Strategic Digital Marketing

• Modules: Marketing Strategy, Digital Marketing Analytics, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media.

Bachelor’S Degree, Translation And Interpreting

• Languages: Spanish, Catalan, English, Korean, Japanese and Portuguese. • Education abroad: Korean and Japanese language studies.

Postgraduate Degree, Korean - Spanish Translation

Japanese Language, 9.1 / 10