Sergii B.
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Sergii B. Email & Phone Number

Head of Data Science and Analytics (R and D) at LetyShops
Location: United Kingdom, United Kingdom, United Kingdom 7 work roles 2 schools
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✓ Verified Jun 2026 3 data sources Profile completeness 86%

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Current company
LetyShops
Role
Head of Data Science and Analytics (R and D)
Location
United Kingdom, United Kingdom, United Kingdom
Company size
176 employees

Who is Sergii B.? Overview

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Quick answer

Sergii B. is listed as Head of Data Science and Analytics (R and D) at LetyShops, a company with 176 employees, based in United Kingdom, United Kingdom, United Kingdom. AeroLeads shows a matched LinkedIn profile for Sergii B..

Sergii B. previously worked as Chief Data Science Officer at Macpaw Inc. and Analytics & Data Science Team Lead at Macpaw Inc.. Sergii B. holds Master Of Business Administration - Mba, Business Administration And Management, Executive from Kyiv-Mohyla Business School.

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LetyShops

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Profile bio

About Sergii B.

As the Chief Data Science Officer (CDSO), my mission is to enhance the efficiency and quality of managerial decision-making across all levels of company leadership. I strive to channel decision-makers’ energy into realms of creativity and productivity within their respective spheres, steering away from conflicting perspectives in complete uncertainty. This transformation is made possible by establishing a data-driven and informed decision-making culture, with my team and I serving as the driving force.In my toolkit, I bring practical expertise in business analysis, data analytics, visualization, AI/ML, and the experience of building one of Ukraine's most prominent analytics teams. We successfully transformed the company from ground zero to a data-driven powerhouse.I enhance decision-making efficiency for the Executive team at both strategic and operational levels by integrating analytics, systematic and critical thinking, and rationality. I consistently work on increasing awareness of the data-driven decision-making culture among top management.

Current workplace

Sergii B.'s current company

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LetyShops
Letyshops
Head of Data Science and Analytics (R and D)
United Kingdom
Website
letyshops.com
Employees
176
AeroLeads page
Company profile
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7 roles

Sergii B. work experience

A career timeline built from the work history available for this profile.

Head Of Data Science And Analytics (R And D)

Letyshops

United Kingdom

Chief Data Science Officer

Current
Macpaw Inc.

Ukraine

- Orchestrated the company’s transformation from ground zero to a data-driven organization.- Successfully assembled a highly functional professional team of 40+ individuals, with 6 reporting directly to me.- Established five functional directions: Data Engineering, AI Lab, Product Analytics, Market & Customer Research, and Analytic Solutions.- Nurtured and.

Oct 2019 - Present

Analytics & Data Science Team Lead

Macpaw Inc.

Ukraine

Sep 2018 - Oct 2019

Data Scientist

Macpaw Inc.

Ukraine

Accomplishments:- Marketing Multi-Channel Attribution Models (based on Markov chain and Sales Funnel)- Recommendation System (collaborative filtering)- "Likely to buy" (from trial to paid) Predictive Models- Churn models- Anomaly detection system- LTV prediction for a recurring subscription

May 2016 - Oct 2019

Data Scientist

Wargaming.Net

Minsk, Belarus

Accomplishments: Several research works connected with in-game economy, players’ socialization and game performance.

Oct 2015 - Apr 2016

Marketing Data Analyst

Namecheap, Inc

Ukraine

Accomplishments:- Customer lifetime value calculation and prediction,- Customer segmentation using mixed method of segmentation based on customer lifecycle phase with Cohort analysis and with demographic characteristics,- Analysis of how different products were bundled and sequential analysis of purchases.

Feb 2013 - Sep 2015

Banking Expirience

Bank (Piraeus, Nadra, Factorial, Prominvest)

Ukraine

- Credit and risk-management (Head of Risk Department)- Planning and analysis (Head of Analytics Department)- Treasury operations

Mar 2001 - Feb 2013
Team & coworkers

Colleagues at LetyShops

Other employees you can reach at letyshops.com. View company contacts for 176 employees →

DB Dmytrii Bondarchuk Dmytrii Bondarchuk Colleague at LetyshopsUkraine, Ukraine View → MS Maksym Semeniuk Maksym Semeniuk Colleague at LetyshopsKyiv, Kyiv City, Ukraine, Ukraine View → MM Mike Makhovyk Mike Makhovyk Colleague at LetyshopsUkraine, Ukraine View → ДС Дима Ситников Дима Ситников Colleague at LetyshopsWarsaw, Mazowieckie, Poland, Poland View → MK Mariia Kravchuk Mariia Kravchuk Colleague at LetyshopsVinnytsya, Vinnytsya, Ukraine, Ukraine View → МС Мария Сидорук Мария Сидорук Colleague at LetyshopsContact Info, United States View → NB Nataliia Bunetska Nataliia Bunetska Colleague at LetyshopsUkraine, Ukraine View → АМ Андрей Мельник Андрей Мельник Colleague at LetyshopsUkraine, Ukraine View → YP Yelyzaveta Polina Yelyzaveta Polina Colleague at LetyshopsUkraine, Ukraine View → OK Oleksandr Korovii Oleksandr Korovii Colleague at LetyshopsUkraine, Ukraine View →
2 education records

Sergii B. education

FAQ

Frequently asked questions about Sergii B.

Quick answers generated from the profile data available on this page.

What company does Sergii B. work for?

Sergii B. works for LetyShops.

What is Sergii B.'s role at LetyShops?

Sergii B. is listed as Head of Data Science and Analytics (R and D) at LetyShops.

Where is Sergii B. based?

Sergii B. is based in United Kingdom, United Kingdom, United Kingdom while working with LetyShops.

What companies has Sergii B. worked for?

Sergii B. has worked for Letyshops, Macpaw Inc., Wargaming.Net, Namecheap, Inc, and Bank (Piraeus, Nadra, Factorial, Prominvest).

Who are Sergii B.'s colleagues at LetyShops?

Sergii B.'s colleagues at LetyShops include Dmytrii Bondarchuk, Maksym Semeniuk, Mike Makhovyk, Дима Ситников, and Mariia Kravchuk.

How can I contact Sergii B.?

You can use AeroLeads to view verified contact signals for Sergii B. at LetyShops, including work email, phone, and LinkedIn data when available.

What schools did Sergii B. attend?

Sergii B. holds Master Of Business Administration - Mba, Business Administration And Management, Executive from Kyiv-Mohyla Business School.

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