Sergio Armari Email & Phone Number

Italy

Cesano Maderno - Mb, Milano Italy

Cesano Maderno - Mb, Milano Italy

Sales Manager for Home & Garden business. Sales Network: agents. Commercial operations for the specialized distribution channels:Garden Center, Agro-Retail, Wholesale, DIY chains, MassMarket.

Milano, Italia

- Dermatology OTC (Medicated Skin Care, self-medication)- Dermatology Rx (Skin Therapy, HCP prescription) Intendis portfolio) Derma OTC/Rx integration; business development. Global / Local Portfolio and Brand Planning.Accountable for Sell-out Performance, Net Sales and Marketing Margin of the assigned brands.Portfolio & Communication Strategy. Media activation (TV & digital). Budget & Rolling Forecast.POS activation on Pharmacy, Wholesaler, MassMarket. Medical promotion, KOL and congresses.Member of CH Italy Leadership Team (local strategy) and Global Brand Teams (global strategy).Brand performance: 110 M€ sell-out* (+3,5% 4y CAGR). 5 launches OTC / 2 launches RxPeople management: 6 reports + 1 stage, of which 2 talents exposed to international career.

Milano, Italia

BU Head of Country Group ES Italy-Greece (2011)BU Head of Country Group ES Italy-Iberia (2007)BU Head of Country & Sales Manager ES Italy (2003)Sales Manager Home&Garden Italy (2000)- ES Professional chem. (Farms, Food/Green Industry, PCO): K-Othrine, Maxforce, Solfac, Greenex.- ES Consumer chem. (Home&Garden, Households): Bayer Garden, Baysol, Solfac, Racumin.Country (group) management, business development. ES Consumer & Professional integration.Accountable for Business Unit P&L, Budget & Forecast, Credit mgtm, Regulatory & Development.Sales & Marketing operations, Pricing, Sales Force incentives. Trade marketing & POS activation.Key Account mgmt, Loyalty program and Customer Marketing in the following distribution channels:- ES cons - Garden Center, Specialized Retail, Wholesaler, MassMarket.- ES prof - PCO, Wholesalers and Distributors for HoReCa, Agro/Food Industries, Green Industries.Business performance: up to 28 M€ net sales, of which 26 in Italy (+7% 10y CAGR)People management: 20 reports + 40 sales representatives (agents).Reshaped internal / external organization and processes, after the progressive business incorporations.Selected and recruited, agents, area mgr, country mgrs, internal employees

Milano, Italia

Key Account & Sales Operations - CP / Agro Channel (1998)Sales Manager - AH / Companion Animals (1996)Sales Force Operations - CP / Agro Channels (1989)- Crop Protection for professional farmers (insecticides, fungicides, herbicides, fertilizers)- Pet Health for consumer and veterinary segments (ecto - endo therapic, cosmetics, food & treats)Sales management, Sales administration, Trade terms and campaigns, Budget, Pricing, Reporting.Key Account Management for Key Distributors, mostly Cooperatives and Agro/Vet Chains.Trade Promotion and Loyalty programs. Sales Force incentive.Business performance: up to 35 bln Lire net sales (AH) / 120 bln Lire net sales (CP)People management: Coordinated operations through 2 / 4 Sales adm and 3 / 6 Area Managers.

Milano

Sales promotion and post-sales counseling in farms, for Plant nutrition, Plan protection, Seeds.Commercial forecast and sales conditions for the assigned area (South Milan).