Sergio Barba Email & Phone Number

San Diego, California

Decorative concrete solutions

Greater San Diego Area

Partner in an international trading company, we connect clients around the world looking for the products they need, we have an extensive portfolio of products such as food, fruits and vegetables, seafood, wine and spirits among others, we have offices in China, Miami, Colombia and San Diego.

Asuncion, Paraguay

My main responsibility was to promote our company in Paraguay looking for housing and infrastructure projects, building relations with the local authorities and with the local construction companies, currently we are working on two large projects there.

Livermore, California, United States.

I opened and manage a Huge Mexican restaurant branch in California, we built the facility from scratch, we served 200 hundred costumers average per day during weekdays, we positioned a well recognized brand in the tri-valley in the San Francisco Bay Area, California.

Guatemala

I started the ready mix division in Guatemala, we took 25 % of the market share during my three year tenure, I managed all the areas of my division in that country, sales, quality control, maintenance, logistics and administration, we competed against a local company very well rooted in Guatemala, the ready mix division is currently operating in that country, we left a solid base for the continued operations for Cemex Guatemala.

Guadalajara Area, Mexico

On this position I was responsible to guide and support the commercial managers to implement the strategies for the introduction of the new products of the company, I was responsible also to track the profitability and to achieve the sales goals on the region assigned.

Morelia Area, Mexico

During this period I managed the operations in the west region of the state of Michoacán, México based in the city of Morelia. We increased the operations in 100 % during my 5 year tenure, we also built some of the high importance concrete roads in the state, providing the materiales and the necessary equipment, we also negotiate all the concrete and equipment required to build from scratch one of the most sofisticated and luxury living developments in the city named "Residencial Tres Marias", that project represented two times the volume of sales of one year with the regular clients.

Puerto Vallarta, Jalisco, Mexico.

I was sent to this city to negotiate with some of the largest hotel companies in order to provide them all the building materials necessary to start their developments, I negotiated with companies such as Four Seasons in Punta Mita, Jalisco, Viva Vallarta, Sheraton Bugamvillas, etc, We also provided all the concrete to build the main road from Punta Mita to Puerto Vallarta's airport, this tenure was very challenging for the size of the companies that I worked for providing building solutions.

Tepatitlán, Jalisco, México,.

This was my first assignment in Cemex, My responsibility was to recover a closed plant due to the abandonment of this market, we started recovering all the local relations with the main construction companies and with the local authorities, this town is home of the most important poultry enterprises in México, and the key of my success during this tenure was the good relations that I made with all those companies which gave us a strong presence in the market and the seeked revenued.

Enterprise Management, Business

Bachelor’S Degree, Achitecture