Sergio Bertarelli Jr. Email & Phone Number

Montreal, Quebec, Canada

I am responsible for driving sales of sports hospitality packages and ensuring customer satisfaction, contributing to the department's overall success.- Develop and implement sales strategies to achieve revenue goals.- Identify and prospect potential customers, including companies, travel agencies and individuals interested in sports hospitality packages.- Maintain relationships with existing customers and ensure customer satisfaction.- Coordinate with other departments such as marketing and operations to ensure effective delivery of hospitality packages.- Manage the sales pipeline and prepare regular sales reports for leadership.- Stay up to date on market trends and competition in the sports hospitality sector.- Train and develop the sales team to achieve the best possible performance.

The idea behind the app was to develop it for people who want to save money. The app uses AI to show you recipes using products you already have at home (fridge, cupboard, etc.). The AI ​​presents a list of all the dishes, without you having to go out and buy the missing products at the supermarket. Adding on the fridge

Montreal, Quebec, Canada

• Market research and data capture.• Lead prospecting.• Creating, modifying, and launching strategic email campaigns.• Assisting Sales Director with day-to-day sales functions.• Auditing existing client relationships for further opportunities.• Set monthly goals and KPIs.• Outbound dials.• Bringing my own set of ideas to help improve day-to-day operations and results.

Beloeil, Quebec, Canada

- Identify and Analyze Marketing needs.- Develop and deploy a global Marketing and Communication Strategy.- Develop a Social Media Strategy and manage an online presence by monitoring the social media accounts: On a daily basis, produce innovative, engaging and unique digital content.- Responsible for update and maintain MEPEC's website.- Responsible to measure the effectiveness of all the campaigns and communication tools and report the results to the superiors.- Responsible to develop and write all communications tools. Brochures, newsletters and other documents.- Coordinate translations projects and graphic production of the communication tools.

Montreal, Quebec, Canada

• Supported the day-to-day activities for the Hotel partners operations for Booking.com• gather information from the customer to make appropriate recommendations for new products and services• Effectively resolve issues or concerns• Research products that will help Hotel partners have better results on the booking.com website.• Receive inbound calls from hotel partners most positively and enthusiastically to proactively provide solutions to their problems and meet their needs• Resolve hotel partner issues most efficiently and effectively (finance, property and structural) and meeting and exceeding sales targets are my areas of strength. • Providing customer service specially to English and Portuguese-speaking customers.Key Achievements: In 4 months, 27% increase in support to site partners. average over 30 daily calls. Approval of partner hotels with situations resolved above 80% Taking responsibility and confidence so the hotel partners know that they are being helped by professionals looking for their best interest.

Rigaud, Quebec, Canada

• Supported the day-to-day marketing activities for the Quebec operations of the renowned Valencia soccer club• Administered the social media accounts and interacted with followers on YouTube, Instagram, and Facebook• Generated content for all digital platforms on a regular basis that was customized to engage target demographics• Launched digital marketing campaigns across multiple channels to attract sponsorships and raise brand awareness• Produced and edited online promotional videos to showcase the training facilities and academy programming• Tracked and evaluated performance metrics to understand the effectiveness of campaigns, content, and strategies • Translated video subtitles and marketing content from Spanish to English and French for the Canadian marketsKey Achievements:✔ Designed a comprehensive media kit for the campaign to acquire lucrative sponsors for a new indoor training field✔ Increased Facebook followers by over 16% in under 3 months by improving the content quality and consistency✔ Instigated partnerships with the 25 other Valencia CF Academies to share best practices and collaborate on projects

São Paulo, São Paulo, Brazil

• Co-founded the marketing and communications firm that provides a range of services to major entertainment stadiums and prominent national and international sports teams across soccer, rugby, volleyball, and basketball• Oversaw all aspects of the company including sales, marketing, business development, and financial control • Built and nurtured client relationships to understand business needs and develop strategic communications plans• Liaised with clients and partners to plan large-scale events, VIP suite experiences, and social media campaigns• Leveraged Google Analytics to analyze activation performance and calculate the return on investment (ROI) • Devised and deployed business development strategies to secure new clients and maximize brand outreach• Organized and coordinated client events including press conferences, mini tournaments, and celebrity matchesKey Achievements: ✔ Orchestrated the international rugby friendly match between Brazil and New Zealand and tripled the attendance expectations to realize over 30,000 spectators by effectively marketing the event to the relevant fan bases✔ Spearheaded a friendly soccer match that was hosted by the famed international soccer star Ronaldinho and featured renowned celebrities, former all-star players, and over 27,000 guests with donations to local charities ✔ Successfully sold up to 3 VIP booths per game worth $10,000+ each during the COPA America tournament in 2019✔ Optimized stadium profits by introducing new sponsorship agreements and fan activations outside of the arena

São Paulo, Brazil

• Recruited to open the first office in Brazil for the leading multinational producer of palm oil based in Singapore• Conducted market research, prospected potential clients, delivered sales presentations, and negotiated contracts• Tasked with navigating Brazilian customs and regulations for importing products from overseas manufacturers• Maintained shipping documentation and ensured compliance with Brazilian port authorities and governing bodiesKey Achievements: ✔ Improved annual sales revenues by over 12% year-over-year by hunting and acquiring 2 new major client accounts ✔ Enriched communication and collaboration with the head office by overcoming language and cultural barriers

São Paulo, Brazil

• Managed a 5-member team in their daily activities at the company that sold newspaper production equipment• Accountable for employee hiring, training, talent development, and performance evaluation and management• Participated in industry trade shows across South America to capture new market share and drive sales growth• Provided unsurpassed service and support to key accounts by resolving all escalated concerns in a timely mannerKey Achievements:✔ Established the company’s online presence and built an ecommerce website that accounted for 35% of overall sales✔ Grew annual sales by over 11% by penetrating untapped markets, obtaining new clients, and retaining accounts

São Paulo, Brazil

• Initially served as the presenter for a weekly sports radio show before transitioning to the online TV format • Interviewed a wide array of guests including former players, marketing professionals, and industry insiders• Discussed current events and recent activities from the major Brazilian leagues and international competitionsKey Achievement:✔ Built a dedicated following for the radio show to rank 1st overall in ratings before moving to the digital TV channel

Joinville, Santa Catarina, Brasil

• Worked closely with professional sports clubs in Brazil to arrange scouting combines and recruit emerging talent • Gained media coverage from local radio and newspaper outlets to publicize the upcoming events for players• Arranged all aspects of the events including venue selection, accommodations, vendors, and sponsorship dealsKey Achievement:✔ Always met player attendance goals for clients by consistently drawing over 100 participants to each combine

São Paulo Area, Brazil

São Bernardo Co Campo

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