Sergio Cicalo Email & Phone Number

London, England, Gb

London, England, United Kingdom

London, United Kingdom

Senior manager for the B2B sales and marketing of theatre shows and attraction packages for groups and individuals, focusing on international markets such as USA, Canada, Japan, South Korea, China, and Australia, as well as the UK groups and FIT markets.Core responsibilities to build, maintain and develop business relationships with high-value key accounts including tour operators, online travel agents, school groups, social clubs, gift experiences, and third-party ticket sellers specializing in leisure and entertainment. Have travelled to and conducted business in all my market countries, made presentations to large audiences, devised training programmes and hosted networking events. I have nurtured the Asian market, taking advantage of the boom in tourism to Europe, and grew its sales by 50% by building my network and educating it on theatre, introducing marketing strategies, establishing an effective personal rapport, and advancing partnerships through technology.In the North American market, I successfully introduced and contracted new deals, different types of tour series tailored to the markets such as education tours and high-end specialists, generated new business and increased revenue by 20%. I transitioned several partners into essential platforms such as white label solutions or API/xml integrations, thus substantially increasing revenue and customer engagement, as well as cutting business costs on both sides of the partnership.Daily tasks included accounts management, sales promotions, email marketing, CRM maintenance, market research, and detailed sales reports. I exhibited at different trade fairs and exhibitions in the UK and abroad, whilst also conducting several independent sales missions, maximizing the company’s exposure in the tourism industry, as well as working closely with national tourism agencies such as Visit Britain, UK Inbound and ETOA, whose workshops, sales missions and networking events were integral to my role.

London, United Kingdom

I co-managed the Groups & Travel Trade department by maintaining existing relationships with key-account clients, establishing and developing new contacts; maximizing ticket sales and negotiating allocations for the groups department with all London theatres; updating production details and requirements to external clients as well as internally; drafting proposals and information e-shots; assisting the Groups Operations Manager in booking, negotiating fees and attending trade fairs; representing the Company at official launches of shows for all of London’s commercial theatres. Other responsibilities include liaising with producers and event promoters on sales campaigns, setting up clients’ accounts and finding new and appropriate products to sell (ticketed events). Also working closely with the marketing department to target shows and events through the creation of specific campaigns as agreed with the producers; reporting weekly on sales and reservation figures to producers and marketing agencies, as well as telephone statistics for the Company senior management, utilizing these figures for strategic business plans in consultation with the Group Sales manager, and to keep and improve the relationship with theatres and producers alike. As a team leader I was also responsible, together with the Groups Manager, for monitoring the team’s performance, training and devising new methods of administration of the department.

London, United Kingdom

During the day I worked at the theatre call centre for the Really Useful Group, taking advance sales from customers all over the world, for all London shows in more than 30 theatres across the West End. In the evening, as Front of House member at theatres such as the Prince of Wales and Gielgud I was responsible for the reconciliation of all catering earnings; managing front-of-house staff and duties; window ticket sales at the box office, Stage Door cover and general customer service.

London, United Kingdom

Managed the Classical Music and "Specialities" department (Jazz, Easy Listening, World), liaising with Record companies for purchase and promotions negotiations (particularly on Opera and classical recordings); stock control, product sales, reports and logistics.

Bachelor Of Arts (Ba), Musicology And Ethnomusicology, First Class Honours

Celta, Teaching English As A Second Or Foreign Language/Esl Language Instructor

Certificate of English Language Teaching to Adults

Diploma In Languages, Humanities, English, French And Spanish Languages And Literatures, Philosophy, History, Arts, 60:60

Music Diploma, Piano; Music Theory, Distinction