Sergio Cuello Email & Phone Number

Bridgewater, New Jersey, Us

Chicago, Il, Us

Prepared for the commercial launch of treosulfan as a preparative regimen for allogeneic hematopoietic stem cell transplantation (alloHSCT) for patients with acute myeloid leukemia (AML) and myelodysplastic syndrome (MDS). Was responsible for all marketing activities associated with the launch, to achieve financial goals, and maximize its commercial potential. Developed and managed brand strategies, tactics, resource allocation, budgeting, branding, positioning, pricing, marketing mix decision-making, creative development/agency management, marketing communications, thought leader engagement and life cycle management elements within the marketing plan. My role included being an active member of the launch project team, driving the brand plan, and monitoring launch timelines.

Princeton, New Jersey, Us

Oversaw the development and execution of short- and long-term product marketing strategies for the ongoing success of Poteligeo® for Cutaneous T-Cell Lymphoma (CTCL) launch and Sancuso® for CINV. Set project scopes, delegated tasks, and monitored the daily performance of the Senior Brand Manager, Marketing Specialist, and tele-sales team. Assessed performance metrics to identify improvement opportunities, and updated product marketing plans to increase results.

Leverkusen, North Rhine-Westphalia, De

US liver franchise lead, pivotal role as Stivarga (regorafenib) US launch lead for (HCC) hepatocellular carcinoma indication, realizing 19% growth in 2017 vs prior year. Helmed post launch marketing execution of brand strategies and tactics for Stivarga (regorafenib) in HCC, mCRC (metastatic colorectal cancer) and GIST (gastrointestinal stromal tumors). Lead to 20% growth in 2015 vs prior year.-Provide input and strategic direction through cross-functional governance committees (forecasting, pricing strategies, market research, corporate communication, health economics, pricing, clinical development, medical affairs and regulatory affairs).-Partner with global marketing mapping global positioning, creative, key messages and HCP promotional planning as well as co-leading brand team in development and execution of innovative tactics plus marketing budget oversight.-Increase customer engagement while managing and formulating strategy and engagement plans (NCODA, NCCN, KOLs, GPOs, SPP, IDNs, etc.).-Key role as congresses planning lead (AASLD, AGA, DDW, ASCO GI, ASCO, ONS). -Recognized as national sales meeting lead and brand planning lead 2016-2018. -Oversee agency of record, medical education agency and multiple vendors.

Leverkusen, North Rhine-Westphalia, De

Steered operational launch plan across Latin America affording regional guidance in forecasting, pricing, competitive analysis, assessment of opportunities plus risks and investments.-Achieved brand strategic objectives leading 10 country product managers, furthering understanding of global assumptions, providing guidance in adapting regional market information into local realities.-Leveraged insights to develop global brand strategy, offering consolidated market input, requirements and competitive analysis from countries. -Cascaded global strategy syncing to regional opportunities and needs creating and implementing regional strategy and market plans.-Drove implementation of regional marketing plans including all marketing and sales materials, conducting regional events/meetings with high-level customers.-Strategically guided regional medical affairs activities, market research, market access, advocacy and HEOR.-Cultivated and maintained relationships with global and regional key opinion leaders.-Effectively observed market dynamics, adapting marketing approach accordingly.

Leverkusen, North Rhine-Westphalia, De

Credited with formulating standardized customer business plans, project management and leadership, analyzing and providing detailed information relative to initiatives and execution in management reports working in tandem with Strategic Account Executive team.-Streamlined operations recommending improvement and standardization, providing analysis to Director and Strategic Accounts.-Bolstered Stivarga pre-launch activities supporting with market access strategies.-Facilitated product access and distribution to select customers for Nexavar and Stivarga as project lead for modification and launch of BHC oral oncology distribution network strategy.

Leverkusen, North Rhine-Westphalia, De

Successfully developed and executed Nexavar in RCC and HCC brand strategy and tactics as co-marketing lead for promotional activities, i.e., professional, patient education, e-marketing, adherence and compliance, etc., managing projects and agencies adhering timeline and budget constraints, managing multiple budget line items of $15mm+. -Promoted year-over-year US Nexavar sales growth, maintaining > 90% share of the systemic market in HCC, achieving 227mm in US Sales in 2010, and 238mm in US Sales in 2011 (5% growth over prior year).-US co-marketing lead for HCC & RCC Global Brand Indication Team (GBiT), Advocacy Leadership Team, public relations, reimbursement, field-based advisory initiatives as well as In-line marketing advisory boards.-Enhanced programs leading and implementing patient compliance program strategy.-2009 - 2011 ASCO and U.S. congresses cross-functional team lead responsible for coordination of all activities.-Integral team member participating in 2010-2012 Brand Planning, developing brand strategies and innovative marketing programs.-Designated US Marketing Team representative on multiple cross-functional governing committees.-Championed roll out of iPad to oncology field force for digital detailing.-Advanced multicultural disease awareness as program marketing lead focusing on Asian community.

Leverkusen, North Rhine-Westphalia, De

Ensured optimal pre-launch awareness of Nexavar’s utilization in hepatocellular carcinoma leading educational planning process and execution of plans with respect to educational goals for Nexavar. -Adhered to ACCME, FDA, OIG, PhRMA standards, Bayer SOPs, medical education, regulatory, legal and compliance guidelines remaining current with therapeutic area knowledge ensuring consistent best practices across all activities.-Secured BHP affiliations with reputable academic institutions, medical organizations, and medical education communication companies realizing activities of highest scientific rigor, educationally.-Operational project manager for phase IV, non-interventional company sponsored study – GIDEON; responsible for contract negotiation, site activation, tracking patient accruals, management of payment process, tracking of site financials (IRB fees, start-up fees, per patient payments), management of CRO deliverables; responsible for generating and reporting key metrics to internal stakeholders. -Optimized management of Nexavar annual Investigators Forum as designated lead collaborating with Onyx Pharmaceuticals.

Mba, Marketing

Bachelor'S Degree, Counseling Psychology