Sergio E.
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Sergio E. Email & Phone Number

Principal at MarketingnPeople
Location: Miami-Fort Lauderdale Area, United States, United States 10 work roles 1 school
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Current company
MarketingnPeople
Role
Principal
Location
Miami-Fort Lauderdale Area, United States, United States

Who is Sergio E.? Overview

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Sergio E. is listed as Principal at MarketingnPeople, based in Miami-Fort Lauderdale Area, United States, United States. AeroLeads shows a matched LinkedIn profile for Sergio E..

Sergio E. previously worked as Business development manager at Independent Marketing Strategist and Sr. MARKETING MANAGER at Burger King Corporation. Sergio E. holds B.S, Industrial Engineer from Universidad Anáhuac.

Profile bio

About Sergio E.

Deliver Multi-Million dollar revenue and profit growth through clear guidelines and common sense leadership circled by strong relationship skills, Clear understanding of strategic marketing and brand dynamicsSenior Sales/Marketing Executive with 20+ years of FORTUNE 500 international/multicultural experience with in-depth understanding of consumer dynamics and overall marketplace. Proven expertise delivering results and development/execution of innovative marketing strategies geared towards brand/profit growthSpecialties: Performance Turnaround • Market Evaluation/Development • Key Customer Management • Brand Development • Forecasting • Strong Management Skills •Team/Resource Builder • Resource Allocation/Utilization • Execution • Value Creation

Current workplace

Sergio E.'s current company

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MarketingnPeople
Marketingnpeople
Principal
10 roles

Sergio E. work experience

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Principal

Current
Marketingnpeople

Boca Raton, FL

With one goal in mind, Marketing n People consulting strives to provide effective solutions designed to increase your business. ​We design solutions tailored specifically to your needs and the needs of your business.​Be sure to check out our custom solutions and services. http://www.marketingnpeople.com/#!services/ca4p

Sep 2013 - Present

Business Development Manager

Independent Marketing Strategist

Assist Franchised businesses in Latin America with the development of their overall marketing strategies yielding volume and profit growth while building brand equity.

Apr 2011 - Sep 2013

Sr. Marketing Manager

Responsible for all marketing and sales activities (340MM revenue; 15+ Franchisees). Apr '09 - Expanded role adding geography and broader field inherence. Initiated regional creative collaboration process raising the massive communication bar in main markets Gained regional alignment and collaboration for the fist time through self-created offsite regional.

Apr 2007 - Apr 2011

Bakery/Meats Product Dev Mgr

Canada/Mexico/Latin America/Caribbean (May 2002 - March 2007)Responsible for all business development, marketing and sales activities including new market penetration, media, PR, advertising development, volume, profit, packaging initiatives, sales incentives, promotions and full P&L ownership for brands under my supervision (2.0MM cases, $35MM revenue.

May 2002 - Mar 2007

Marketing Manager

Responsible for the Taco Bell brand in Puerto Rico, in addition to the regional creation and expansion of the multi-branded concepts ($45MM revenue).Implemented and led multi-branding efforts for Puerto Rico exceeding sales and profits targets at double digit rate (17%), other BU's used us as example for the development of this concept in their respective.

Sep 1998 - Apr 2002

Brand Manager

Responsible for the following categories: Oral Care/Deodorants/Hair Care/Fragrances; Bar Soaps/Fabric Softeners Detergents/Dishwashing Liquids including marketing activities as well as media, volume and profit growth (40MM business). Developed and implemented ground-breaking programs that resulted in the business turnaround of the Oral Care category (5%.

Mar 1997 - Aug 1998

Trade Marketing Mgr

Responsible for trade marketing activities around the Deodorants/Styling Aids/Fragrances and Others categories.Created, developed and executed all strategic Trade Marketing planning which resulted in continued business success, this was done for the entire country of Mexico ($2.0 MM budget).Managed and reorganized 3 staff members in conjunction with all.

Sep 1996 - Feb 1997

Brand Manager

Responsible marketing the Oral Care/Hand & Body Lotions/Fragrances and Others categories.Developed and implemented innovative sales incentive programs resulting in sustained growth of 5% vs. targetCreated and implemented aggressive marketing plans with "continuity" effect for the successful launch of new products (Smooth Legs & Feet / Trillita) exceeding.

May 1995 - Aug 1996

Brand Mgr/Sales Operations Manager

Responsible for marketing all snack and peanut derived products.Planned and developed the most successful product launch in the history of the company achieving double digit growth vs. objective of 18%.Developed a new system/process for the national sales quota which enabled a fair and more attainable goal scenario resulting in a 5% sales.

Mar 1993 - Apr 1995

Assistant Product Development Dept

Categories managed: Detergents/Soaps/Toothpaste.Coordinated with other Departments (15+ team) to ensure adequate packaging supply for all new product launches.Coordinated with Legal Department lawful compliance of all packaging materials.Developed an innovative process to reduce waste in packaging materials obtaining yearly savings of $150M.

May 1990 - Nov 1992
1 education record

Sergio E. education

FAQ

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What company does Sergio E. work for?

Sergio E. works for MarketingnPeople.

What is Sergio E.'s role at MarketingnPeople?

Sergio E. is listed as Principal at MarketingnPeople.

Where is Sergio E. based?

Sergio E. is based in Miami-Fort Lauderdale Area, United States, United States while working with MarketingnPeople.

What companies has Sergio E. worked for?

Sergio E. has worked for Marketingnpeople, Independent Marketing Strategist, Burger King Corporation, Sara Lee, and Taco Bell.

How can I contact Sergio E.?

You can use AeroLeads to view verified contact signals for Sergio E. at MarketingnPeople, including work email, phone, and LinkedIn data when available.

What schools did Sergio E. attend?

Sergio E. holds B.S, Industrial Engineer from Universidad Anáhuac.

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