Sergio E. Email & Phone Number

Boca Raton, FL

With one goal in mind, Marketing n People consulting strives to provide effective solutions designed to increase your business. ​We design solutions tailored specifically to your needs and the needs of your business.​Be sure to check out our custom solutions and services. http://www.marketingnpeople.com/#!services/ca4p

Assist Franchised businesses in Latin America with the development of their overall marketing strategies yielding volume and profit growth while building brand equity.

Responsible for all marketing and sales activities (340MM revenue; 15+ Franchisees). Apr '09 - Expanded role adding geography and broader field inherence. Initiated regional creative collaboration process raising the massive communication bar in main markets Gained regional alignment and collaboration for the fist time through self-created offsite regional.

Canada/Mexico/Latin America/Caribbean (May 2002 - March 2007)Responsible for all business development, marketing and sales activities including new market penetration, media, PR, advertising development, volume, profit, packaging initiatives, sales incentives, promotions and full P&L ownership for brands under my supervision (2.0MM cases, $35MM revenue.

Responsible for the Taco Bell brand in Puerto Rico, in addition to the regional creation and expansion of the multi-branded concepts ($45MM revenue).Implemented and led multi-branding efforts for Puerto Rico exceeding sales and profits targets at double digit rate (17%), other BU's used us as example for the development of this concept in their respective.

Responsible for the following categories: Oral Care/Deodorants/Hair Care/Fragrances; Bar Soaps/Fabric Softeners Detergents/Dishwashing Liquids including marketing activities as well as media, volume and profit growth (40MM business). Developed and implemented ground-breaking programs that resulted in the business turnaround of the Oral Care category (5%.

Responsible for trade marketing activities around the Deodorants/Styling Aids/Fragrances and Others categories.Created, developed and executed all strategic Trade Marketing planning which resulted in continued business success, this was done for the entire country of Mexico ($2.0 MM budget).Managed and reorganized 3 staff members in conjunction with all.

Responsible marketing the Oral Care/Hand & Body Lotions/Fragrances and Others categories.Developed and implemented innovative sales incentive programs resulting in sustained growth of 5% vs. targetCreated and implemented aggressive marketing plans with "continuity" effect for the successful launch of new products (Smooth Legs & Feet / Trillita) exceeding.

Responsible for marketing all snack and peanut derived products.Planned and developed the most successful product launch in the history of the company achieving double digit growth vs. objective of 18%.Developed a new system/process for the national sales quota which enabled a fair and more attainable goal scenario resulting in a 5% sales.

Categories managed: Detergents/Soaps/Toothpaste.Coordinated with other Departments (15+ team) to ensure adequate packaging supply for all new product launches.Coordinated with Legal Department lawful compliance of all packaging materials.Developed an innovative process to reduce waste in packaging materials obtaining yearly savings of $150M.