Sergio Godinho Email & Phone Number

Little Falls, Nj, Us

Freehold, Nj, Us

Freehold, Nj, Us

Responsibility: Building, executing and evolving corporate strategy for up and coming toy manufacturer. Personally leading sales, brand/marketing, demand planning departments. Owner of product roadmap, corporate goals (OKRs), and project management office.Leading Sales since 2019.Leading Marketing/Brand since 2021.Led Supply Chain from 2019 to 2021.Led Ecommerce from 2019 to 2022.Greatest Accomplishments:-Market share gains since 2018 tied to blistering growth with company growing xxx% since 18 or xxxx% since ownership change-Assisted with five acquisitions and led integration of the brands/companies into existing operation.-Led team to securing or renegotiating seven product licenses since 2018.-Flybar broke into the top 50 toys manufactures in 21, 22 and 2012.-Muliples items in the top 100 in category on Amazon with consistent yearly achievement of breaking into top 10 in all of toys each of the last 5 years.-Worked with sales team to break into many new accounts and secure supplier of the year at major retailer.Management: 6 direct reports and 16 in reporting pyramid

Parsippany, New Jersey, Us

Responsibility:Develop category vision along with financial and strategic business plans to drive profitable growth for toy vehicle, robotics and radio control categories at Toysrus stores and website. Interface with manufacturers and internal support teams including but not limited to planning, marketing, visual, space planning and store operations to build and execute business plans.Greatest Accomplishments:-Recorded largest sales year ever in top toy brand Hot Wheels 2 years in a row gaining market share and outperforming overall Toysrus sales trajectory.-Developed and implemented strategy for #1 unit seller in toy industry, Hot Wheels basic cars. Strategy resulted in almost tripling of the business from 2015 and biggest year ever for Toysrus. In 2018, tracking up double digits to last 3 years combined. -Drove best year on record in 2017 in toy vehicles sales with record results in collector, hot wheels and private brand business.-Built and executed comprehensive Drone Zone program for stores and online in 2016 which almost doubled business and led to large share gain in RC flight.-Gained market share through first 5 weeks in 2018 and vehicles supercategory was only business to accomplish this at Toysrus.Management: 2 (1 Category Business Manager and 1 Category Specialist)

Parsippany, New Jersey, Us

Responsibility:Develop category vision along with financial and strategic business plans to drive profitable growth for video game software and toys to life categories at Toysrus stores and website. Interface with manufacturers and internal support teams including but not limited to planning, marketing, visual, space planning and store operations to build and execute business plans.Greatest Accomplishments:-Developed vision, business and marketing plan that delivered #1 market share position for Toysrus in highly competitive Toys to Life category five consecutive years.-Retail point person and lead consultant in creation and development of $6B global toys to life category. Toysrus was lead partner in launch of Skylanders, Disney Infinity and Lego Dimensions.-Implemented joint business planning process with software partners that was recognized as best in class within retail.-Achieved #1 or #2 software to hardware attach rate for Toysrus during WII U, PS4 and XBOne launches.-Doubled industry category growth rate for Xbox software from 2009 to 2012Management: 2 (1 Associate Buyer and 1 Buyers Assistant)

Parsippany, New Jersey, Us

Responsibility:Support buyer and co-develop category vision along with financial and strategic business plans to drive profitable growth for video game software category at Toysrus stores and website. Interface with manufacturers and internal support teams including but not limited to planning, marketing, visual, space planning and store operations to build and execute business plans.Greatest Accomplishments:-Acted as Interim Buyer during 2009-Implemented December promotion that resulted in $33M gain in sales during first week of December over 3 yearsManagement: 1 (1 Buyers Assistant)

Parsippany, New Jersey, Us

Responsibility:Actively manage supply chain vendor compliance system, monitor KPIs and engage vendor partners in improving performance. Actively involved in supply chain projects including lead time reduction and direct to store EDI Mapping. Greatest Accomplishments:-Lead analyst in development, testing and implementation of first vendor compliance program for Toysrus.-Developed infraction/chargeback review SOP along with vendor supply chain reporting suite.-Process mapped vendor managed inventory receiving and invoice process, which led to 49.7% reduction in outstanding vendor invoices.

Parsippany, New Jersey, Us

Responsibility:Managed planning and product flow to Albertson’s distribution centers. Partnered with Toysrus planners to ensure enough inventory was available to satisfy monthly demand from 2150 Albertsons and jewel Osco toy aisle locations.Greatest Accomplishments:-Recognized with 3rd quarter TRU presidents’ team aware for successful launch of Albertsons program

Parsippany, New Jersey, Us

Responsibility:Managed end to end reverse logistics process for Toysrus distribution centers and stores. Engaged with buyers, store operations, quality assurance and warehouse teams to ensure high level of execution.Greatest Accomplishments:-Recognized with Annual and Quarterly Toysrus Presidents award for generating $8M in additional return revenue.-Increased product return rate by 40pp and reduced lead time from 8 to 5 weeks.-Business lead in design and development of new return to vendor system.

Secaucus, Nj, Us

Responsibility:Managed daily tasks associated with the successful operation of a brick and mortar retail store. Accountable for sales and margin budgets, hiring and training of staff, scheduling, customer service and inventory management. Reinforced a positive work culture and maintained high level customer service. Managed vendor direct to store inventory orders and customer special orders.

New York, Ny, Us

Involved in 4 phase management training program consisting of classroom and sales floor exercises within BabyGap, KidsGap and Gap locations. Training included skills and tools needed to execute daily tasks associated with the successful operation of a brick and mortar retail store. Accountable for sales and margin budgets, hiring and training of staff, scheduling, customer service, inventory management and merchandising display. Reinforced a positive work culture and maintained high level customer service.

Indianapolis, Indiana, Us

Responsibility:Managed daily tasks associated with the successful operation of a brick and mortar retail store. Accountable for sales and margin budgets, hiring and training of staff, scheduling, customer service and inventory management. Reinforced a positive work culture and maintained high level customer service.Greatest Accomplishments:-Trained newly hired key holders and assistant managers for all stores within district.-Achieved highest store sales in region for Christmas of 1999.

Chicago,, Il, Us

Responsibility:Managed flow of goods from the loading dock to kids dept. sales floor. Executed retail pricing updates and planogram changes. In a credit coordinator capacity was responsible for Sears credit card KPIs including new account signups and usage rate for one of highest volume stores in company. Created and administered contests to encourage signups and credit card usage. Trained 600 person staff on best practices to encourage usage and new account sign ups.Greatest Accomplishments:-Served as interim kids department sales manager during Christmas of 1997.-Store achieved highest level of Sears Card usage in over 2 years while I was in role.

Bachelor Of Science - Bs, Business Administration And Management, General

High School Diploma