U.S multilingual Citizen (Spanish, English, and Japanese), data-driven analytical with strong technical, digital advertising, and data visualization skills. Versed in Google Adwords, Facebook Ads, Twitter Ads, Snapchat ads, and programmatic channels. Thrives when building things from the ground up whether that’s a model, an platform campaign launch, or POV briefs. Passionate about leveraging skills.
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Marketing Manager North AmericaWework Sep 2018 - PresentNew York, Ny, Us• Responsible for PPC, Display, & Programmatic campaigns for North America across U.S and Canada• Designed PPC remarketing program which increased leads by 28% YOY• Developed and managed acquisition strategies with teams in LATAM, EMEA, & APAC for new openings• Worked closely with analytics & sales to reshape user experience across Google, Facebook, Pinterest, & Instagram paid channels -
Marketing Associate LatamWework Jan 2017 - Sep 2018New York, Ny, Us -
Sem AssociateFlightpath Jan 2016 - Dec 2016New York, Ny, Us• Managed 6 accounts with an approximate spend of +1M monthly spend in Google & Bing for e-commerce, non-profits, & health services clients• Crafted targeted campaigns based on competitive analysis, geographic and CPA goals• Set up Google Tag Manager and conversions tracking; A/B Tested on Google Analytics when needed• Increased online sign-ups for non-profit accounts by 103%, e-commerce transactions by126%, and reduced CPAs by 42% YOY -
Assistant Search PlannerOgilvy & Mather Advertising Jan 2014 - Sep 2015New York, Ny, Us• Managed the Spanish Nestle brands, planning English and Spanish campaigns Nescafe, Hot Pockets, La Lechera. Previous brand experience include: GSK Pharmacology, Qualcomm Snapdragon, and SAGE• Lead client and internal understanding of Hispanic search, developing best practices, and reporting on trends and insights for future launches in the Hispanic search space• Analyzed and presented monthly, mid-campaign, and wrap-up reports to clients• Trafficked and QA'ed campaign creative; Worked with Ad Operations for tagging implementation and troubleshooting• Increased international brands clicks by 83 %, impressions by 10%, CTR by 66.41%, and lowered costs by 12% YOY -
Mathematics And English TeacherSun Yat-Sen University Sep 2012 - Feb 2014Guangdong, Cn•Tutored individual high ranking students on speech, culture, and American university application processes•Provided advanced level English courses focused on writing techniques, English language nuances , and semantics•Prepared and presented PowerPoint lessons to college undergraduates on oral English, grammar, and calculus for freshman year and third- year students
Sergio H. Education Details
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Skidmore CollegeApplied Mathematics -
Environmental Studies High School
Frequently Asked Questions about Sergio H.
What company does Sergio H. work for?
Sergio H. works for Wework
What is Sergio H.'s role at the current company?
Sergio H.'s current role is Marketing Manager at WeWork.
What schools did Sergio H. attend?
Sergio H. attended Skidmore College, Environmental Studies High School.
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