Sergio Jimenez Email and Phone Number

Duties: Managed office procurement budget and provide sound guidance to Department of Defense leaders on communicating strategically with key stakeholders, including Hollywood, international entertainment industry, to influencing portrayal of Marines in all forms of entertainment products.Situation: Office operating inefficiently, based on past budget assumptions and expectations. Lack of external engagement.Actions:Conducted operations process analysis identify possible efficiencies and solutions; do more with less.Organized office workflow and updated SOP and directives that had been neglected for years and created project archive database to track project timelines and optimize search. Re-wrote community relations/strategic engagement plan and participated in more than 40 public engagement events with key organizations and stakeholders. and major studios, including: Warner Brothers, Sony Pictures, NBC/Universal, Disney, CBS, and Belisarius Productions. Revamped official website, doubled Facebook fan base, and helped writers develop more than 30 television shows, including JAG, NCIS; documentaries on Discovery Channel, and feature films, like War of the Worlds. Conducted interviews with Spanish-language print and broadcast media.Supported multiple national campaigns, including USO, NBCUniversal’s Got Your 6, and White House’s Joining Forces, veteran hiring initiative.Results: 20 % year over year budget savings from Fiscal Years 2011-2015. Received dozens of annual local government “Marine Week Proclamations,” significant publicity, and positive awareness and goodwill, at local, national, and global level. Received multiple awards, including two for meritorious service and innovation and several citations from local and national elected officials. Note: I also held this position from July 2002 to June 2005. I combined both for brevity.

Duties: Managed military and civilian staff, social media engagement, print and broadcast departments, environmental compliance, brand management, budget, procurement.Situation: Tasked with improving productivity, training personnel, raising installation profile, and equipment acquisition at public affairs office.Actions:Trained 20,000 combat-bound Marines in media and social media engagement, interviewing skills, strategic communication. Planned and executed dozens of national media outreach campaigns.Served as public affairs representative in installation's Emergency Operations Center. Updated SOP, first use of social media for crisis communication. Managed media coverage of high profile and controversial crisis issues and policies, including; health, mishaps, and misconduct.Served as Environmental Compliance Coordinator, helped design installation’s “Green” website, highlighted installation’s sustainability and stewardship.Expanded coverage of installation energy, water conservation, cost reductions, efficiency efforts. Helped craft strategic communication plan during land acquisition initiative. Engaged supporters and opponents to help pass strategic initiative. Served on hand-selected team--helped modernize journalism training and equipment.Managed branding of “The Combat Center,” as the world’s premiere combat training facility.Rebuilt broadcasting capabilities and trained personnel to capture dynamic still and video imagery.Results: Placed more than 100 stories on CNN, The New York Times, Los Angeles Times, other local, national, and international media outlets. Trained and equipped new generation of Marine journalists. Greatly increased positive media coverage and reduced negative stories. Helped installation to be recognized for excellence and as a Department of Defense best-practices leader from 2010-2012. Received 9 public affairs awards. Increase in quality and creativity of storytelling, grew installation Facebook fans exponentially.

Duties: Supervised 6-member staff during two special operations deployments in a combat zone, and two humanitarian assistance missions. Situation: Tasked with raising public affairs office from ground up, to include training personnel and equipment acquisition.Actions:Created detailed special mission/rapid reaction checklist and re-wrote SOP dealing with embassy public affairs. Revamped and modernized organizational website and created digital/hardcopy magazine to showcase imagery to internal, external audiences, and family members in particular.Collaborated with U.S. Embassies in Qatar and Bahrain in crafting targeted messages regarding actions in the region.Inspired Marine journalist to create engaging content and tell meaningful stories in training, two combat deployments, and real-world high sea pirate interdiction campaigns, and humanitarian missions in Djibouti, Africa, Hurricane Katrina, and Typhoon Sidr in Bangladesh. Answered more than 500 media queries and wrote more than 100 press releases, dozens of stories, and released more than 1000 official photographs into the public domain. Results: Increased unit and family morale, as indicated by feedback surveys. Widespread international media coverage, public awareness of the unit mission, and enhanced reputation of the Marine Corps brand. SOP used as best practice by other units. Increased perception of open government, enhanced relationship with communities and partner nation leaders and militaries.

Duties: Oversaw recruitment marketing program, community/media/government/corporate relations in support of recruitment efforts from Los Angeles to Sacramento.Situation: Unfocused marketing efforts stuck in business as usual approach and producing average results.Actions: Created, implemented, managed integrated recruitment marketing campaigns, based on measurement and ROI. Conducted marketing audit: Eliminated block-purchasing and equal distribution of marketing materials, cut outdated/unpopular items, and shifted money and resources to popular items and underperforming teams.Re-vamped High School Awards program, by adding Journalism Award.Increased participation in high school and community college lead-generating events by 100% and tightened control of expensive give-away items. Increased personal visits to public service announcement directors at broadcast stations and advertising companies to request airing of Marine Corps PSAs to cover decreases in allocation for paid media. Managed participation in youth and community engagement events, including the Hollywood Christmas Parade, Rose Parade, Marine Corps Birthday celebrations, 4th of July community functions, Veterans Days, and other community parades.Results: Recruiters met recruiting objectives for 36 consecutive months. Station increased percentage of quality applicant recruited by 25%. 50% increase in playing of Marine Corps public service announcements. Increase Marketing department named department of the quarter for 2nd Qtr FY 2000, 1st and 3rd Qtr and “Department of the Year” for FY 2001.

Wrote and shot photographs for news, sports, and editorial sections for internal and external release.Awarded 1st Place in sports writing in All Marine Corps journalism merit awards, 1999 and names a Significant Contributor of 1st Place Award entry in the Marine Corps Installation Metro Format Newspaper, both in 1999.Named “Outstanding New Writer” aboard the installation.