I pride myself on having the judgment, taste, and talent required to manifest the best creative solutions. I have the intuition and instinct to know when to push, and know when to pull.
Hifi Brandlab
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Art Director And Creative DirectorHifi BrandlabTexas, United States
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Art Director/Creative DirectorHifi Brandlab Jan 2024 - PresentEverywhereBespoke messaging and visual identity for anyone and everyone.
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Creative DirectorLiaisonco Aug 2020 - Jan 2024Dallas-Fort Worth MetroplexCultivating directors and studios, polishing diamonds in the rough. -
Principal, Brand DesignElevate Feb 2020 - Aug 2020Dallas/Fort Worth Area -
Creative Director, Chief OligarchHifi Brandlab Jun 2019 - Feb 2020Dallas/Fort Worth Area
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Vp, Creative DirectorAnsira Sep 2017 - May 2019Dallas, TexasResponsible for elevating the creative product and perception of not one, not two, but 3 departments: creative, proofing, and studio. tasked with tripling the size of our depts within 5 years, I doubled them in one. At peak, I was responsible for a total of 27 creatives, studio artists, and proofers. -
Creative DirectorSergecreative May 2017 - Sep 2017Dallas/Fort Worth AreaDigital and traditional contract work with various marketing and ad agencies such as Firehouse, Integer, iCrossing, Multiview
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Creative DirectorSpaces/Regus May 2016 - May 2017Addison, TexasCreate marketing, brand, and promotional materials consistent with global guidelines. Design and orchestrate the interior space of centers with contextually relevant design notes and events.
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Creative Director– ArtDevito/Verdi Mar 2013 - Dec 2015New York, New York360º integrated brand campaigns for a variety of brands. Rebranding and relaunching of an apparel company (Gold Toe) and footwear company (Aerosoles). Received a few Addy's here as well. -
Art DirectorTeam Detroit Sep 2012 - 2013New YorkACD -
Creative Director, Art DirectorSergecreative May 2009 - 2013NycVarious campaigns for a number of LA and NYC agencies- Frigidaire, Ford, Glidden, AlJazeera America, Hilton, Loews, A & E, etc.
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Creative DirectorSway Studio May 2009 - Oct 2009Culver CityConcept and visualization for a number of projects, including conceiving and directing spots for the GMC Terrain, and the Lexus HS250.Managing multiple teams of artists, motion and still to achieve our singular vision. -
Senior Art DirectorTeam One Nov 2007 - May 2009Integrated campaigns, digital art direction, create brand fervor! -
Senior Art DirectorMcclain Finlon Advertising 2006 - 2007Senior Art Director
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Designer/Art DirectorMerkley + Partners 1998 - 2004Soup to nuts branding, concepting and visualization
Sergio Machial Education Details
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The Hartford Art SchoolPainting, Experimental Studio -
Graphic Design -
Multimedia
Frequently Asked Questions about Sergio Machial
What company does Sergio Machial work for?
Sergio Machial works for Hifi Brandlab
What is Sergio Machial's role at the current company?
Sergio Machial's current role is Art Director and Creative Director.
What schools did Sergio Machial attend?
Sergio Machial attended The Hartford Art School, Academy Of Art University, San Francisco State University.
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