Reed HycalogResponsible for defining strategic business direction for Marine Region in Mexico.Maintain an overview of the market and marketing of the company working with Account Managers to identify opportunities and grow profitable revenue and a balanced inventory suited according to market conditions.Developing and maintaining profitable relationships with both existing clients and potential customers up to C-Level.Team development and coaching.Effective resources allocation optimizing whenever is possible.Market Intelligence development and monitoring.P&L optimization and improvement.Full facility integrityPersonnel hiring and follow-up on their roles and achievements.

Reived, analyzed and scheduled timelines for bid or tender proposal closure and delivery. Coordinated resources between product line and internal departments to assure information, supports and evidences of scope of work were covered, as well as receiving product line(s) proposals for review, assembly and proposal delivery and follow up until contract award and or bid results were announced.Temporary participation during a strong campaing resultant from Mexico´s Energy Reform from 2016-2017.

Responsible for prospecting new accounts, leading commercial team for key contacts identification, first approach with potential customers for specialized offshore vessels chartering and additional optional services from different product lines of Cemza corporation. New Projects development as assigned.

Tirelessly coordinated leadership drive for 15 third party service providers. Directed a 9-spoke marketing and billing team in negotiating results contingent around 7 product lines. Mediated between external operational areas, client concerns, and internal resources. Realized client needs, desires, and goals; while prioritizing profit in bids and contract execution with pointed fulfillment (Project Management and Contract Administration). Interpreted and relayed financial transactions and trends. • Terms and Conditions Negotiation and Pricing Negotiation as well.• Profit and Loss Analysis for Profit Improvement and Cost Control.• Operations Follow-Up and logistic coordination. Subcontractors follow-up and performance evaluation while performing execution.• Internal service delivery tracking to collect evidences and process either internal and external payment generators in order to optimize cash flow. Performed audits to subcontractors payment requests against evidences in order to keep strict cost control preventing unauthorized charges.• Special Assignment: Lead and support delayed invoicing processes for more than 300 days causing poor cash flow, with outstanding results.• Sales forecasting and Annual Strategic Marketing Plan development. • Sales opportunity detection at all territories attending for business closing

Intuitively developed annual sales initiatives to drive business vision and achievement. Supervised 5 staff members in Sales Business. Headed bid and tender processes from publication to contract award. Development to implement cooperative strategies for customer support areas (finance, HS&E, inventory, logistics, quality assurance, among others)• Account Evaluation, inventory cycle control and follow-up for local, nationwide and international logistics • Operational expenses approval and control. Cost reduction opportunities detection and follow-up.• Business Inteligence development, sales forecast development (weekly, monthly and quarterly); Market Trends updates for accurately budget addecuation ; Sales Strategies update and development.

Oversaw entire territory sales activity while managing a team of 5 employees for sales support and contracting (EPC companies under Turnkey Projects and Pemex as well) with outstanding results. • Account Evaluation and needs detection for accurate technical proposal delivery. Proposal redefinition and Follow-Up as needed. Technical presentations were also conducted.• Attended periodical meetings for operations follow-up; Field personnel coordination for accurate project execution and solutions delivery.• Local and International logistics follow-up.• Team leader addressing customer drilling challenges in order to develop and deliver technical solutions. • SQM (Service Quality Management) meetings preparation and follow-up for quarterly reviews for service evaluation and continuous improvement.• Sales Forecast delivery and follow-up; annual sales plan development.• Bids and Tenders Team Lead.• Special Assignment: Overhaul of 8 distribution units instead of buying new ones with a consistent cost reduction compared with replacing them.• Attended initiation course (Mendoza, Argentina) regarding drilling operations, with duration of 55 effective days (500 hrs).• Supported Senior Representatives providing first class solution delivery for Key Accounts• Coordinated field personnel for accurate service delivery and project execution.

Provided first response assistance to insured motorists and quantified estimations for property damage. Compiled reports for claims in 9 districts. Successfully fulfilled claims manager duties on short notice.