Sergio Pérez López Email & Phone Number

Spain

Madrid, Comunidad De Madrid, España

Clientes: Campofrío y Oscar Mayer

• Prepare the entire social media strategy for the new edition of the gastronomic festival and its release• Influencer marketing • Content design and post

Las Rozas De Madrid, Comunidad De Madrid, España

• Developed the brand strategy for the first edition of the gastronomic festival, establishing its identity and core messaging. • Produced and published daily content on Instagram and Facebook, boosting online presence. Grew the audience and engagement rate.• Orchestrated collaborative campaigns with 15+ influencers and micro-influencers, maximizing reach and impact. • Designed and executed targeted Facebook/Instagram campaigns, effectively driving client objectives and enhancing… Show more • Developed the brand strategy for the first edition of the gastronomic festival, establishing its identity and core messaging. • Produced and published daily content on Instagram and Facebook, boosting online presence. Grew the audience and engagement rate.• Orchestrated collaborative campaigns with 15+ influencers and micro-influencers, maximizing reach and impact. • Designed and executed targeted Facebook/Instagram campaigns, effectively driving client objectives and enhancing brand visibility.• Created, edited, and shared multimedia content to share on the days of the event to drive visibility. Show less

Madrid, Comunidad De Madrid, España

Club founded in 2021 with the entrance of the soccer player David De Gea in esports.• With the CMO, established the esports team brand from scratch, cultivating a community of over 73k followers from the ground up. • Efficiently managed the sponsors budget strategy to increase brand visibility and potential leads in social media• Devised and executed a comprehensive social media content strategy across platforms such as Instagram, TikTok, Twitter, Facebook, YouTube, LinkedIn… Show more Club founded in 2021 with the entrance of the soccer player David De Gea in esports.• With the CMO, established the esports team brand from scratch, cultivating a community of over 73k followers from the ground up. • Efficiently managed the sponsors budget strategy to increase brand visibility and potential leads in social media• Devised and executed a comprehensive social media content strategy across platforms such as Instagram, TikTok, Twitter, Facebook, YouTube, LinkedIn, DIscord, Twitch and the team's website. • Analyzed and presented main KPI’s to the management team and sponsors with the aim of measuring the success of the campaigns, establishing best practices and improvement actions.• Community Management duties (copy, posts schedule, web editing, etc) Show less

Barcelona, Cataluña, España

• Whilst reporting to the CEO, I defined and executed the marketing plan with special focus on signing high-level multi-industry sponsors and increasing brand awareness whilst collaborating with an external agency• Led and mentored a team of 3 people, ensuring cohesive collaboration and efficient project management.• Defined the new engagement strategy which aimed to develop and create a feeling of community with our followers through fun posts and videos that would increase the… Show more • Whilst reporting to the CEO, I defined and executed the marketing plan with special focus on signing high-level multi-industry sponsors and increasing brand awareness whilst collaborating with an external agency• Led and mentored a team of 3 people, ensuring cohesive collaboration and efficient project management.• Defined the new engagement strategy which aimed to develop and create a feeling of community with our followers through fun posts and videos that would increase the interest of gamers and league fans (+400% compared to 2018).• Pulled and analyzed benchmark and performance data identifying community engagement and action plans. Show less

Las Rozas

• Developed the brand strategy for the first edition of the festival, ensuring a cohesive and impactful identity. • Produced and distributed daily content on various platforms, including Instagram and Facebook, to engage and captivate the audience. • Formulated and executed effective Facebook and Instagram campaigns for the client, optimizing reach and engagement.• Influencer marketing• Created, edited, and shared multimedia content to share on the days of the event to drive… Show more • Developed the brand strategy for the first edition of the festival, ensuring a cohesive and impactful identity. • Produced and distributed daily content on various platforms, including Instagram and Facebook, to engage and captivate the audience. • Formulated and executed effective Facebook and Instagram campaigns for the client, optimizing reach and engagement.• Influencer marketing• Created, edited, and shared multimedia content to share on the days of the event to drive visibility. Show less

Barcelona, Cataluña, España

• Solely managed social media operations, reporting directly to the marketing director and CEO, collaborating with a graphic designer and filmmaker. • Managed a multi-channel community of +40k followers. • Defined and executed the media strategy, including content creation, copywriting, social ads, and influencer collaborations to enhance the company’s presence.

Alicante

Defined and ran the social media strategy for the first amateur League of Legends official ecosystem whilst carefully collaborating with RIOT Spain to manage their branding and marketing guidelines to increase communities of players and boost engagement.

Madrid (Work From Home)

• Managed social media independently, reporting directly to the marketing director and CEO.• Responsible for managing the sponsor's communication and marketing plans through our social media interactions.

Elche

Alicante

During this period of time I worked in the company for a total of 20 months Being a franchised company I worked in the sales and marketing department of Alicante's office. Performing different functions, for example:* Sales. * Telemarketing. * Fidelity campaigns. * Mailing.* Customer service. * Participation in advertising campaigns. * Support to marketing department and administration department.

Alicante

San Juan De Alicante

Master'S Degree In Marketing Strategy And Digital Communication, Marketing

Master's degree in digital marketing of 250h (due to the pandemic situation it was extended in time and with more hours) with a core phase.

Commercial Area Management & Digital Marketing Professional Studies, Commercial Area Management & Digital Marketing

Level of the diploma: • NATIONAL: Non-University Higher Education • INTERNATIONAL: - Level 5 of the International Standard Classification.

Inteligencia Artificial En Medios De Comunicación, 9.8

Commerce And Marketing Professional Studies, Commerce And Marketing

Total duration of the education/ training leading to the certificate: 1400 hours Knowledge and practice in sales, dealing with customers.