• Defining brands' SEO strategies;• On-site and Off-site SEO optimization activities;• Analysing customers' data with Google Analytics;• Linkbuilding activities;• KPIs monitoring with SEO Tools (Semrush, Ahrefs, Screaming Frog, Majestic, SerpWoo, Sitebulb);• Improving brands awareness by defining digital marketing and social media activities;• Competitor analysis• Managing a team of copywriters to create SEO oriented contents

• Marketing budget management of the IM Dept. (Smartphones,tablets, wearables);• Work together with Product Managers and with teams of Trade Marketing, Sales (KAM) and Marketing Communication to define the best visibility strategy to optimize products distribution and to increase the brand reputation;• KPIs Reporting activities (ROI, Sell-in/Sell-out, Gross/Net Sales etc.);• Commercial action plans in collaboration with Area managers and Sales team ;• Daily reporting activity to support the Head of Marketing and HQ;• Supporting the Head of Marketing with monthly/quarterly closures and forecasts;• Competitor Analysis

Tutor d'aula Master in Digital marketing & e-commerce

• Perform business controlling activities;• Create and manage reporting for all business areas;• Execute financial planning and ad hoc analysisin order to provide actionable insight;• Analysis and monthly closure report for Head of Division and Top Management;• Cooperate with Project Management Office to monitoring financial activities;• Constantly support the IT function in automatic reporting processing;

• Define and create Business Intelligence reports that allow the KPI's monitoring;• Reporting and analysis to support the "Quality and Needs" division with monthly and quarterly closures and forecast;•Cost monitoring on company's core activities;