Sergio Rodriguez Email & Phone Number

Adelaide, South Australia, Australia

We Create Print Deliver is a market access point for effective design development and delivery of advertising and business services. Here, I am accountable for delivering digital and graphic design to various projects for local, national and international brands in a fast-paced young creative fulfilment agency. I work directly with clients and alongside the advertising and business services team to produce a great variety of design work for merchandising, branding, social media, stop motion… Show more We Create Print Deliver is a market access point for effective design development and delivery of advertising and business services. Here, I am accountable for delivering digital and graphic design to various projects for local, national and international brands in a fast-paced young creative fulfilment agency. I work directly with clients and alongside the advertising and business services team to produce a great variety of design work for merchandising, branding, social media, stop motion, point of sales and print. My duties also include typesetting, layout design, preparing artworks for print production, conceptualising new ideas and designs as well as managing graphic files and liaising with printers. Within this role, I utilise my experience and technical proficiency in InDesign, Photoshop, Illustrator and Adobe for Digital Print and Pre-Press Experience across advertising, signage, marketing and website development. In addition to being creative and having an eye for detail, I also work to tight deadlines, utilising excellent communication whilst dealing with clients and presenting concepts to colleagues. I take pride in my work and strive to produce high-quality designs that exceed expectations. Show less

As a Freelancer, I have developed and delivered design content for wide-ranging clientele across print and digital media. I have prepared drafts, presented ideas, and created and modified designs based on client feedback. I met with and collaborated with clients to identify their needs, presented and delivered fitting and innovative solutions, assisted with print/digital design and video community work. I determined the project’s scheduling/scope, provided advice regarding marketing strategies,… Show more As a Freelancer, I have developed and delivered design content for wide-ranging clientele across print and digital media. I have prepared drafts, presented ideas, and created and modified designs based on client feedback. I met with and collaborated with clients to identify their needs, presented and delivered fitting and innovative solutions, assisted with print/digital design and video community work. I determined the project’s scheduling/scope, provided advice regarding marketing strategies, defined budget constraints and conceptualised visuals based on requirements. Most importantly, I have been instrumental in helping clients achieve their business development and growth goals through the forward-thinking design and by determining product identity and clear messaging through strong imagery. Show less

Adelaide, South Australia, Australia

I have co-founded B2B design studio COCUY Studio Design, supercharging brands with creative innovation and powerful vibes. As a freelancer and small business operator, across time, I have been instrumental in helping clients achieve business development and growth goals through forward-thinking design, determining product identity and clear messaging through impactful imagery.I delivered content, print and digital media for branding, identity and packaging for wide-ranging clientele… Show more I have co-founded B2B design studio COCUY Studio Design, supercharging brands with creative innovation and powerful vibes. As a freelancer and small business operator, across time, I have been instrumental in helping clients achieve business development and growth goals through forward-thinking design, determining product identity and clear messaging through impactful imagery.I delivered content, print and digital media for branding, identity and packaging for wide-ranging clientele, including drinks/food/plants, services and personal products. I met with clients to determine the project’s scheduling and scope and provided advice regarding marketing strategies. I defined budget constraints, conceptualised visuals based on requirements, prepared drafts, presented ideas, and developed and modified designs based on client feedback. Show less

Melbourne, Australia

Norwood Industries is a market leader in industrial printing and branding, an Australian manufacturer of UV-printed coloured plant tags and associated products, including the world-class Taglok ® lock-in system.Here, I worked in a team of six (6) designers, all reported to the Creative Manager, in partnership and according to client briefs and instructions submitted by the Sales Department. I created and developed commercially viable design content across print and social media… Show more Norwood Industries is a market leader in industrial printing and branding, an Australian manufacturer of UV-printed coloured plant tags and associated products, including the world-class Taglok ® lock-in system.Here, I worked in a team of six (6) designers, all reported to the Creative Manager, in partnership and according to client briefs and instructions submitted by the Sales Department. I created and developed commercially viable design content across print and social media, including plant labels, packaging, custom binders, custom signage, self-adhesive vinyl signs, shelf strips and wobbler, floor decals, point of sale, retail display units and visual merchandising. The design work was primarily for horticulture clients, including the high-profile market leaders, including Bunnings, Floriana, Oasis Horticulture, Zoom Garden and PGA (Plants Management Australia).I played a crucial role in the update and overhaul of the complete company image, executed multiple new logos, revised old concepts, labels and stationery, photo retouching, brochure artwork, packaging and product presentation. I refreshed and redesigned the company seasonal magazine, came up with modern and dynamic new templates, colours/fonts, playing with texture for different seasonal products. Show less

Melbourne, Australia

The Canary Press is a highly eclectic literary magazine featuring and publishing short stories by new and local writers and international luminaries.This was a highly-creative placement, where I produced all graphic content and page layout of the magazines from Issue 6 – 10, conveying and keeping in line with the specific, iconic style of the publication. I collaborated closely with the Editor, Art Director, and the team to discuss project progress and review samples. I demonstrated a… Show more The Canary Press is a highly eclectic literary magazine featuring and publishing short stories by new and local writers and international luminaries.This was a highly-creative placement, where I produced all graphic content and page layout of the magazines from Issue 6 – 10, conveying and keeping in line with the specific, iconic style of the publication. I collaborated closely with the Editor, Art Director, and the team to discuss project progress and review samples. I demonstrated a strong understanding of how text and images work together, often selecting the type, font, size, colour and line length of headlines, headings and text for maximum visual impact. I researched and designed magazine content according to the required guidelines and specifications from the Editor regarding the layout and typography for each story. I developed concepts and layouts for graphics and illustrations used for advertising and retouched photos when required. I produced graphic content and illustrations for the website, page layouts, email designs, digital marketing materials, and advertisements. Show less

Bogotá D.C. Area, Colombia

LEGIS is the leading brand in information, legal and specialised publishing solutions in Latin America, with established Economic Legislation Magazine in 1952.I worked in a team of four (4) designers on creative design and devised fresh visual communication strategies for the effective promotion and marketing of products. Here I conceptualised, developed and produced content for large companies, newspapers, books, book covers, magazines, and brochures, in alignment with the company’s… Show more LEGIS is the leading brand in information, legal and specialised publishing solutions in Latin America, with established Economic Legislation Magazine in 1952.I worked in a team of four (4) designers on creative design and devised fresh visual communication strategies for the effective promotion and marketing of products. Here I conceptualised, developed and produced content for large companies, newspapers, books, book covers, magazines, and brochures, in alignment with the company’s design guidelines. These include schools, universities, government, Coca-Cola, McDonald’s (Colombia), CF Logistica, Aldea Forestal, Ega Kat, Be Class, GOLTY, Ripley, the Kaia Group, supermarkets, books, lawyers, big writers and editorials. I implemented designs for existing and new product packaging, logos, sell sheets, catalogues, calendars, posters, advertisements, notebooks, monthly agendas and web assets, and prepared new ideas and branding for three (3) different clients (Bogota Bank, Columbian Association of Engineers, and Keepermate), created complete magazine-book templates from scratch, cover to the last page. Show less

Colombia

ICFES is an organisation linked to the Ministry of National Education, managing the state-wide educational evaluation and the state exams. In this role, I produced all graphic content and page layout of the institutional manuals, conveying and keeping in line with the official style of the publication. I designed exams for various audiences across villages to cities for national distribution, including marketing material, adverts, and official communication. I presented and designed… Show more ICFES is an organisation linked to the Ministry of National Education, managing the state-wide educational evaluation and the state exams. In this role, I produced all graphic content and page layout of the institutional manuals, conveying and keeping in line with the official style of the publication. I designed exams for various audiences across villages to cities for national distribution, including marketing material, adverts, and official communication. I presented and designed power-point pitches and presentations for the administrative teams, and managed communication with internal departments to deliver the best printing results. Show less

Master Of Business Administration / Master Of Global Project Management, Project Management & Business Administration, Creative Project Manager And Business Administrator

English For Academic Purposes Course 1 & 2

Graphic Design, Design And Applied Arts, Graphic Designer

Advance English

Art Direction Course

Typographic Course