Sergio Rossi Email and Phone Number
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Profile summary: Life science Senior Commercial leader with Strategic Global/Regional extensive experience (Europe, Asia, US), with special focus on marketing and brand development.Proven challenging goals achievement track record both in business and organization, via value-based leadership, personal drive, strategic analytical skills, organization engagement and stakeholder influenceExtensive multifunctional leadership experience in leading and collaborating across all key Pharma Commercial departments: Marketing, Medical, Digital Engagement, Mkt Access, Sales, Commercial Excellence. Pioneer of Pharma digital patient engagement and COVID-triggered digital HCP engagement transformation.Proven track record in launch excellence (15+ launches), finalizing launch strategy elements (from Ph-Ilb to launch), engaging with markets, ensuring consistent execution plans via local organization empowerment, follow-up performance KPIs and uptake, best practices sharing and failures ‘lessons learnt’ sessions.Expert in connecting product strategy and business narrative with patients/HCP’s insights, while ensuring consistency with product profile and scientific evidence: profound strategic marketing and brand development expertise developed at Procter&Gamble management/leadership excellence school and implemented extensively in diverse companies, cultural settings, functions, company dimensions (Global, Regional, Affiliates).Passion in trust leadership, talent development, leading multicultural teams, breaking silos and encouraging cross-functional cooperation. Thriving in matrix organization setup. As a scientist grown-up in marketing, expert in striving for win-win approaches across the frequently challenging Commercial/R&D collaboration.
Novo Nordisk
View- Website:
- novonordisk.com
- Employees:
- 66807
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Global Vp Obesity (Strategy And Projects)Novo NordiskCopenhagen, Dk
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Global Vp Obesity (Strategy & Projects)Novo Nordisk Oct 2023 - PresentBagsværd, DkHelping people with Obesity: the most exciting journey pharmaceuticals have ever witnessed!
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Global Project Director Saxenda(R) And Gear-UpNovo Nordisk May 2023 - Oct 2023Bagsværd, Dk
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Global Derma Portfolio & Region International Commercial Lead (Vp)Leo Pharma Jan 2022 - May 2023Ballerup, Dk, Dk- Global Derma portfolio lead (ab. 500M€, 10+ Brands incl Fucidin, Protopic, Advantan).Global Brand positioning, Marketing strategy development, deliverables, Advocacy/KOLs engagement, medical claims, Market Access. Local marketing plans review and execution tracking. Performance, forecasting, key countries engagement, self-service hub. - Derma portfolio Life Cycle Management lead, in close collaboration with R&D and Global Supply: Phase IV studies, new product launches/geographic expansion, portfolio optimization, SKU reviews, label extensions, PnL analysis and optimization.- Commercialization Lead for Region International for the full LEO portfolio (400+M€, 60 countries) Key Brands: Enstilar, Daivobet, Kyntheum (Brodalumab), Adtralza (Tralokinumab).- Immunology lead for Region International: Kyntheum and Tralokinumab launches incl. Japan (biggest company launch ex-US): brand strategy tailoring, positioning, preparedness program, affiliate engagement, local launch plan, launch preparedness meetings.- Lead for Digital Engagement (Patients and HCP): transformation of commercial go-to-market strategy including Veeva, SF MktCloud, Sitecore, PowerBI, IQVIA OneWay, Anthill CAT, Brand Digital content, Omnichannel strategy deployment, Centralized digital engagement hub.- Leading and developing a multifunctional and multicultural/de-localized team of 10+ FTEs (incl. 3 head of dept), on top of 3 FTEs dotted line from corporate functions (R&D, Global Medical Affairs, Global Supply), including huge change management (2 reorganizations). -
Global Lead Psoriasis (Vp)Leo Pharma Jun 2020 - Jan 2022Ballerup, Dk, Dk- Global Lead for Psoriasis portfolio Strategy Development (ab 500M€, key brand Enstilar 200+M€, strongest EBIDTA in LEO): Brand positioning, Global Deliverables, Digital agenda, International Events, Global Advocacy, KOLs / Patient associations and Patients engagement programs, scientific publications/claims, label updates, Geographical expansion, Performance tracking, Forecast, Key countries engagement, best practices sharing, Market Access Strategy, Price and Reimbursement support to local, HEOR, Price defense, LOE and patent strategy - Lead of Global Psoriasis Disease area strategy, clinical program, Life Cycle Management, Label and PnL optimization (high EBIDTA margin, main portfolio in LEO Pharma)- Digital Engagement Lead (Patients and HCPs) for Global Psoriasis: lead of new LEO digital suite (Veeva/Engage, Approved Emails, SFMC, CAT…) pilot COVID launch in Key countries - Leading and developing a multifunctional and multicultural/de-localized team of 10+ FTEs (incl. 3 head of dept), on top of strong daily collaboration with 5 FTEs in the Pricing / HEOR / Market Access function as an integrated team + dotted line Project managers from R&D.
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Europe Regional Lead (Senior Director)Leo Pharma May 2015 - Jun 2020Ballerup, Dk, Dk- Regional Lead for Commercial strategy and plans, Brand positioning, Communication, Events, Mkt Research, Medical plans, Mkt Access, LOE strategy for Psoriasis, Actinic Dermatosis, Eczema, Skin Infections and Thrombosis. Lead for the yearly Regional strategy marketing plan and affiliates Marketing plans reviews. Performance follow-ups and improvement plans.- Patient engagement lead for Region Eu+ for the new Corporate Strategy (patient centricity)- Enstilar® launch lead in Eu+ region (& interim global), from pre-launch phase: market analysis, positioning, clinical plan, Price&Reimb, Publication plans, Green Light launch Process.- Project Lead for the reorganization into matrix teams model across region and key clusters (‘Diamond Model’), including Steering Committee (Clusters Commercial and Medical leads), Delivery teams across portfolio Strategic Roadmaps (Psoriasis, Actinic Keratosis, Eczema) - Regional (& interim Global) lead of Business Development efforts: acquired Delgocitinib from Jp Tobacco in 2014, strategy & launch plan, Phase III development (formulation/dosage change, disease area choice, TPP, regulatory strategy, labeling strategy, reimbursement strategy).
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Marketing / Market Access Lead Italy (Director)Leo Pharma Nov 2011 - May 2015Ballerup, Dk, Dk- Key contributor and co-founder of the Italian LEO Pharma affiliate- Responsible for all 8 LEO Italy Brands from a Marketing and Market Access standpoint.- Steered successfully the Daivobet® Gel and Picato® reimbursement and launch phases.- ad interim Medical Director position for 12 months- Built-up and led a team of 6-12 FTEs including brand leads (including 2 heads of department), events, patients’ engagement (QualityCare), Account Executive line, Medical, Pricing/Access.
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Commercial Leader (Director)Warner & Chilcott Oct 2009 - Jul 2011Rockaway, New Jersey, Us- Responsible for all 10 Warner Chilcott Brands from a Marketing and Sales standpoint- Led the Marketing, Business Operations, Purchasing, Events and Sales Account Managers teams -
Procter & Gamble Pharma ItalyProcter & Gamble Jun 2002 - Oct 2009Cincinnati, Ohio, UsProgression of assignments within internal talent program to ensure broad multifunctional experience including: Sales rep, Medical Information, MSL, head of MSL Italy / Eu+, Brand mgr, Head of Top customers (Sales), Marketing Manager, mostly focused in Osteoporosis. -
Procter & Gamble Pharma Global (Uk)Procter & Gamble Mar 1999 - Jun 2002Cincinnati, Ohio, UsSuccession of tasks in Global Strategic Marketing, including Strategic Insights lead in the Acquisition Team of GSK Mesalazine, with responsibilities of strategic life cycle management in partnership with Corporate R&D.
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Procter & Gamble Global (Consumer)Procter & Gamble Nov 1994 - Mar 1999Cincinnati, Ohio, UsContinuum of Global assignments within new-hired talent program ranging from Strategic Marketing, Market Research, Consumer Perception of Technology claims in various retail business projects (launch of Swiffer, Febreeze, Crest Whitestrips, Impress, PUR…) and different geographies (Rome, Pescara, Amiens, Brussels, Cincinnati, London,…)
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Researcher And Laboratory AnalystEridania Jun 1990 - Nov 1994Bologna, Emilia-Romagna, ItResearcher and laboratory analyst in Ferrara Research Center (while graduating)
Sergio Rossi Skills
Sergio Rossi Education Details
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InseadOrganizational Leadership -
Wharton Executive EducationOrganizational Leadership
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Procter & GambleP&G Leadership Academy
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Università Cattolica Del Sacro CuoreExecutive Mba
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Università Degli Studi Di FerraraInorganic & Organic Chemistry
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Liceo Scientifico A. Roiti - FerraraPhysical Sciences
Frequently Asked Questions about Sergio Rossi
What company does Sergio Rossi work for?
Sergio Rossi works for Novo Nordisk
What is Sergio Rossi's role at the current company?
Sergio Rossi's current role is Global VP Obesity (Strategy and Projects).
What is Sergio Rossi's email address?
Sergio Rossi's email address is sr****@****ail.com
What is Sergio Rossi's direct phone number?
Sergio Rossi's direct phone number is +3906526*****
What schools did Sergio Rossi attend?
Sergio Rossi attended Insead, Wharton Executive Education, Procter & Gamble, Università Cattolica Del Sacro Cuore, Università Degli Studi Di Ferrara, Liceo Scientifico A. Roiti - Ferrara.
What skills is Sergio Rossi known for?
Sergio Rossi has skills like Pharmaceutical Industry, Product Launch, Marketing Strategy, Market Research, Market Access, Sales Effectiveness, Market Analysis, Management, Pharmaceutical Sales, Product Management, Cross Functional Team Leadership, Global Marketing.
Who are Sergio Rossi's colleagues?
Sergio Rossi's colleagues are Daniel Beecroft, Bjørn Lyman, Jihane Karakach, Sandra Sunny, Mark Østergaard Waaentz, Johan Gjedde-Nielsen, Disha Nair.
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