Sergio Sacal
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Sergio Sacal Email & Phone Number

Head of Market Development LATAM ( PMS for hotels, IT Booking Engine, Channel Manager) at Cloudbeds
Location: Coyoacán, Mexico City, Mexico 18 work roles 3 schools
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Head of Market Development LATAM ( PMS for hotels, IT Booking Engine, Channel Manager)
Location
Coyoacán, Mexico City, Mexico
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Sergio Sacal is listed as Head of Market Development LATAM ( PMS for hotels, IT Booking Engine, Channel Manager) at Cloudbeds, a with 726 employees, based in Coyoacán, Mexico City, Mexico. AeroLeads shows a matched LinkedIn profile for Sergio Sacal.

Sergio Sacal previously worked as Head of Market Development LATAM ( IT Booking Engine, Channel Manager, PMS for hotels) at Cloudbeds and High Revenue Coach Director -IT Booking Engine, Channel Manager, Mktg digital with PMS for Hotels at Internet Power Hotel. Sergio Sacal holds 4 Years - Master In Marketing, Master In Marketing For Hotels from Up University - Uph - Unitec.

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About Sergio Sacal

Over 40 Years of International Experience in Marketing, Administration, Finance, very focus on Digital Marketing & Sales, ROI, Alliances, Franchises, Strategic Accounts, Open New Markets, Sales Force, CRM, Digital Mktg: OTAS, GDS, RTB, B2B , PMS and Booking engine in several groups in Mexico and LATAM, USA, Canada & Caribe. (13 countries).SUMMARY OF WORK EXPERIENCE:Ample experience in the Hotel Business acquired in Multinational & Domestic Hotel Chains & Holding, Companies, especially in Marketing: Sales, Publicity, Promotion and PR as well asthe hotel operation in various depts. Also General Manager and many years in corporate office is a plus for several corporations.Líder profesional acostumbrado a resultados. Amplio reconocimiento por mi trayectoria empresarial en Alta Hotelería y en Mercadotecnia, miembro de la American Marketing Association. La estrategia es la clave de todo. El contenido es esencial para vender el producto. El sistema, las marcas, las empresas , el cliente, los hábitos, la forma de comprar, todo ha cambiado, ¿entonces porque seguimos haciendo lo mismo?

Listed skills include Tourism, Mercadotecnia En Medios Sociales, Yield Management, Cro, and 32 others.

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Cloudbeds
Cloudbeds
Head of Market Development LATAM ( PMS for hotels, IT Booking Engine, Channel Manager)
Mexico City, CDMX, MX
Website
Employees
726
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18 roles · 30 years

Sergio Sacal work experience

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Head Of Market Development Latam ( Pms For Hotels, It Booking Engine, Channel Manager)

Mexico City, Cdmx, Mx

Head Of Market Development Latam ( It Booking Engine, Channel Manager, Pms For Hotels)

Current

Ciudad De México, México

Jul 2024 - Present

High Revenue Coach Director -It Booking Engine, Channel Manager, Mktg Digital With Pms For Hotels

Internet Power Hotel

Miguel Hidalgo, Cdmx, Ciudad De México, México

Internet Power Hotel es el conjunto de soluciones que apoyará a su hotel a incrementar sus ventas, a través de un efectivo sistema de reservaciones en línea en combinación con marketing digital.

Jan 2018 - Jul 2024

Cmo - Commercial Director At Gueest - It Booking Engine With Pms For Independent Hotels

Miguel Hidalgo, Cdmx, Ciudad De México, México

Gueest is a comprehensive technology ecosystem specialized in independent hotels. Through this technology, Gueest-affiliated hotels manage to optimize their administrative and operational processes, increase their visibility in the multiple sales channels that Gueest provides them, as well as increase their sales and the satisfaction of its guests.

Apr 2022 - Jun 2022

Revenue Director - Director Of Sales

Iph - Internet Power Hotel - Booking Engine For Hotels With Pms Interfase And Digital Mktg

Cdmx

Internet Power® Internet Power has demonstrated a successful trajectory with highly reliable technological solutions and recommended by more than 800 clients nationally and internationally, including the countries of Mexico, LATAM and Cuba for the last 18 years. Booking Engine, OTAS, GDS, Channel Manager, Digital Marketing, Yield Management, Revenue, ROI, Responsive website and Content as well marketing online.

Jan 2018 - Apr 2022

Gerente General / Gm

Coral Princess Golf & Dive Resort

Cozumel Island, Quintana Roo

A unique EP Hotel, from the 148 rooms you will enjoy breathtaking views of Cozumel´s natural beauty. Full size windows and balconies will make you feel free as a bird above the multihued waters of the Caribbean Sea. Enjoy scuba diving with PADI professionals at the hotel or golf included in your room rate at Nickaus Signature golf course.

Jun 2016 - Oct 2017

Sales & Marketing Director

Mision Del Sol Resort And Spa

Cuernavaca, Morelos

Mision del Sol Resort & Spa is a place to live, learn, laugh, and relax. A place where you and your family can experience an innovative, ecological community dedicated to science, human consciousness, health, ecology, and art. Voted and promoted like one of the best SPAs in All Mexico.A Spa destination dedicated to increasing universal awareness. Come and experience a space of light where respect for nature and our planet provide a restful style of life.

Mar 2016 - May 2016

Dom - Director De Marketing

Michoacan -Edo Mex

Beautiful and luxury Hacienda from XVIII century with confort of century XXI, it is considered Special AAA Hotel Category. Form part of Cantalagua Valle with 300 hectares with Golf Course and Tepetongo and Mundo Granjero team parks.

Nov 2014 - Feb 2016

Marketing Director - Partner -Director De Marketing

Enmarca Marketing Agency,

Polanco Mexico City

• Develop Experienced brands.• We handle 30 clients. 40 hotels. Staff of 20 employees.• Over $20 millions of pesos. Income.• We developed Experientologia concept for new brands.• We created Joyas de Mexico- web site for AAA, Leading Hotels,Virtuoso, etc. • Strong communications and full marketing digital. Brands Experience creatorInteligencia de nuevos negocios.Desarrollo de alianzas estrategicas utilizando la Red de negocios creada.Marketing de… Show more • Develop Experienced brands.• We handle 30 clients. 40 hotels. Staff of 20 employees.• Over $20 millions of pesos. Income.• We developed Experientologia concept for new brands.• We created Joyas de Mexico- web site for AAA, Leading Hotels,Virtuoso, etc. • Strong communications and full marketing digital. Brands Experience creatorInteligencia de nuevos negocios.Desarrollo de alianzas estrategicas utilizando la Red de negocios creada.Marketing de Experiencias.Nace la Experientologia en 2014Operacion de 13 años como agencia creando 197 logos y marcas de experiencia.Planes de medios de empresas AA y AAACampañas inbound & outbound, call center, motores de reservaciones para 20 hotelesNace Joyas de Mexico. Portal web, redes sociales, Show less

Sep 2013 - Jun 2014

Cmo / Vp Of Marketing / Dom - Director Of Marketing - Dom Mexico And Texas, Usa

Praga 60 Zona Rosa Mexico Df

• Ranked number 3 in the group as an executive. Over 2000 employees. • 18 hotels in 2007. I help the group to reach up until 42 Hotels plus 5 more in Dec. 2013; 4,000 rooms, 5 Hotel Brands including Express and Franchise. • Marketing Budget US$80 over $100 Millions of pesos. None marketing fund in the past.• Generate income over $700 Millions of pesos, over US$60 Millions. In 2007 income was $200 Millions of pesos. Ocupancy past from 44% to 55% in 5 years. Average rate from… Show more • Ranked number 3 in the group as an executive. Over 2000 employees. • 18 hotels in 2007. I help the group to reach up until 42 Hotels plus 5 more in Dec. 2013; 4,000 rooms, 5 Hotel Brands including Express and Franchise. • Marketing Budget US$80 over $100 Millions of pesos. None marketing fund in the past.• Generate income over $700 Millions of pesos, over US$60 Millions. In 2007 income was $200 Millions of pesos. Ocupancy past from 44% to 55% in 5 years. Average rate from $500 to $850 same period. • Develop new brands, concepts, and strategic ideas for increase knowledge of Mision Brand.• Strong relations with media, press and marketing digital with OTAS, GDS and others . • New product development and launching specially with Amex, Visa & Mastercard.• Marketing on line. Master Marketing Plan for all hotels. ROI, Revenue and Yield Management. P&L, Budget. • Responsible for growing Hoteles Mision in Mexico Region working in develop expansion, signing contracts, finding new sites , new locations and new clients..Como CMO- Chief Marketing Officer reporto directo a Presidencia.Director de Mercadotecnia para los 40 hoteles en Mexico y 1 en USA.Responsable de generar $700 millones de pesos al grupo en 2012. Crecimiento desde $200mdpOcupacion hotelera de de 40% a 55%.El grupo paso de 12 a 40 hoteles en 5 años.Responsable de las ventas, publicidad, promocion, alianzas, expansion comercial, desarrollo de marcas, manejo de agencia de experienca enmarca , social media y call center, ROI del grupo Mision. Show less

Mar 2008 - Sep 2013

Director - Franchise Office - Broker

Mexico City

• I opened a New York Life Insurance office working as a franchise new model were I supervised the sales and activity reports for Health Plans, Life Insurance and others. 10 staff,

Jul 2005 - Jul 2012

Gm -General Director - Pre Openning Hotel - Holiday Inn Santa Fe, Mexicocity

Santa Fe Mexico City

• 128 dbls in a very Luxury and Financial area. The Hotel will open until Feb, 2008 plus a 70 suites Staybridge Hotel by Holiday Inn. • They closed and tryed to turn over to Marriott Hotels.• Finally they open as a Holiday Inn Hotel – IHG Brands.Me encargue de la supervision de la construccion del Hotel en coordinacion con la propietaria y la Franquicia.Contratacion del personal ejecutivo del hotel hasta su apertura. Cerro para convertirse en un posible Marriott. Se abrio… Show more • 128 dbls in a very Luxury and Financial area. The Hotel will open until Feb, 2008 plus a 70 suites Staybridge Hotel by Holiday Inn. • They closed and tryed to turn over to Marriott Hotels.• Finally they open as a Holiday Inn Hotel – IHG Brands.Me encargue de la supervision de la construccion del Hotel en coordinacion con la propietaria y la Franquicia.Contratacion del personal ejecutivo del hotel hasta su apertura. Cerro para convertirse en un posible Marriott. Se abrio en 2008 finalmente como Holiday Inn Santa Fe, Cd de Mexico. Show less

Aug 2007 - Jan 2008

Gm -General Director Hotel

San Luis Potosi Mexico

Director de Hotel. Se cambio la franquicia a Hoteles Marriott. Se cerro el hotel en el proceso.Me encargue de las auditorias de Hilton porque no se habían implementado nada de la franquicia y yo lo lleve a su justo termino en 6 meses para optimizar la transición a Hoteles Marriott con el nivel de ingresos correcto.

Mar 2006 - Oct 2006

Gm -General Director Mexico Cendant Group - Apollo Galileo Gds System - It Company - Rci

Polanco Mexico City

• Lead a team of Marketing and Sales, Finance, Accounting, Systems, Reservations, Call Center, Training, in order to accomplish the goals to be #1 Global leader in the country. Apollo is a GDS, (Global Distribution System) were all companies related to travel are involved and is number one in the world. Cendant was the owner of RCI, Budget, Avis, Ramada, Howard Johnson, Days Inn, Century 21 Real State, Apollo and 40 more companies. My main job was dealing with all companies from the group to… Show more • Lead a team of Marketing and Sales, Finance, Accounting, Systems, Reservations, Call Center, Training, in order to accomplish the goals to be #1 Global leader in the country. Apollo is a GDS, (Global Distribution System) were all companies related to travel are involved and is number one in the world. Cendant was the owner of RCI, Budget, Avis, Ramada, Howard Johnson, Days Inn, Century 21 Real State, Apollo and 40 more companies. My main job was dealing with all companies from the group to work with them as a Cendant Group since they were working on a separate basis. I was taking care of Marketing Director position as well positioning the company as top leader in Mexico. • P&L, Budget, marketing plan. Director General de GDS Globalizador. IT Company. Desarrollo y apertura de la marca CENDANT en Mexico y sus 40 empresas filiales basadas en DF entre ellas: Century 21 real state, Avis rent a car, Budget rent a car, RCI time share, Apollo Galileo GDS, Coldwel Bankers real state, etc. Show less

Dec 2004 - Dec 2005

Dom - Director Of Marketing Mexico - Latam

Mexico Df, Gdl, Panama And Latam

• Director of Sales & Marketing – Mexico Region and LATAM for all IHG brands: InterContinental Hotels, Crowne Plaza Hotels, Holiday Inn Hotels , Holiday Inn Express and Staybridge Hotels by Holiday Inn.• Located in Mexico City most of the time, but also 2 years in Panama, Central America.• Global Sales, Budget, Forecast, Market Penetrations, Loyalty Programs, Finance, Sales Strategies, Publicity, PR, ROI, Forecast, Summer Programs, New Clients, Data Base.• Alliances: I… Show more • Director of Sales & Marketing – Mexico Region and LATAM for all IHG brands: InterContinental Hotels, Crowne Plaza Hotels, Holiday Inn Hotels , Holiday Inn Express and Staybridge Hotels by Holiday Inn.• Located in Mexico City most of the time, but also 2 years in Panama, Central America.• Global Sales, Budget, Forecast, Market Penetrations, Loyalty Programs, Finance, Sales Strategies, Publicity, PR, ROI, Forecast, Summer Programs, New Clients, Data Base.• Alliances: I was in charge of fully Warner Brothers licencee as Franchisee using only Looney Tunes characters for 6 years to develop Marketing Plans for all hotels in Mexico creating the most glamour, funny, and agresive campaign with Lebrija Rubio Agency and Mark USA agency. • Marketing Programs for each Hotel brand.• Sales for all properties (80 hotels in Mexico and 20 Hotels in LATAM).• Staff control for about 300 pax. Summer Programs for all regions• Return of Investment. ROI. Groups & Conventions programs in all hotels • Loyalty & Frequency programs. New product development and launching specially with Amex, Visa & Mastercard.• P&L, Marketing plan, budget. Manejo de los 80 hoteles del grupo en Ventas, Promocion, Publicidad y RP.Manejo de plan publicitario y agencia de medios. Alto control del P&L , budget y marketing plan global.Manejo de revenue y yield management de los hoteles. Generacion de ventas y alianzas estratégicas AAA con Visa, Mastercard y Amex principalmente.Representación ante Holidueños de Mexico y Centro América.Representación en Panama como Director de Mercadeo Corporativo ante Empresas Bern - Bern Hotels & Resorts manejando Holiday Inn, Miramar Intercontinental y Gamboa Rainforest Resort at Panama Canal Show less

1997 - 2003 ~6 yrs

Dos - Sales Director

Polanco Mexico City , Acapulco, Cancun, Guadalajara, Merida

Director of Mktg & Sales. Loyalty Programs Mexico with revenues about US$2 millions and 6 employees.Focus in all properties in Mexico. Top leader in sales for 2 consecutive years,P&L, Marketing plan, BudgetVentas, promocion y manejo de convenciones de los hoteles del grupo.Lider vendedor de los hoteles del grupo por 2 años consecutivos.Manejo del Budget, marketing plan y P&L. Camaras, Asociaciones, empresas corporativas, agencias de viajes, meeting… Show more Director of Mktg & Sales. Loyalty Programs Mexico with revenues about US$2 millions and 6 employees.Focus in all properties in Mexico. Top leader in sales for 2 consecutive years,P&L, Marketing plan, BudgetVentas, promocion y manejo de convenciones de los hoteles del grupo.Lider vendedor de los hoteles del grupo por 2 años consecutivos.Manejo del Budget, marketing plan y P&L. Camaras, Asociaciones, empresas corporativas, agencias de viajes, meeting planners.Manejo de empresas con marcas de lujo. Servicio. Show less

Apr 1995 - Apr 1997

Gerente Nacional De Ventas - National Sales Manager - Dos

Zona Rosa Mexico Df

National Mktg. Manager – Senior Sales Manager Mexico with revenues about US$1.2 millions and 3 employees.Focus in Vallarta and Cancun Hotels. 500 dbls each. Top leader in sales for 3 consecutive years,P&L, Marketing, BudgetGeneracion de Ventas, promocion y publicidad de los hoteles del grupo Marriott Casa Magna Cancun and Puerto Vallarta. Lider en ventas por tres años consecutivos. Manejo del P&L, budget y marketing plan.Manejo de grupos y convenciones de… Show more National Mktg. Manager – Senior Sales Manager Mexico with revenues about US$1.2 millions and 3 employees.Focus in Vallarta and Cancun Hotels. 500 dbls each. Top leader in sales for 3 consecutive years,P&L, Marketing, BudgetGeneracion de Ventas, promocion y publicidad de los hoteles del grupo Marriott Casa Magna Cancun and Puerto Vallarta. Lider en ventas por tres años consecutivos. Manejo del P&L, budget y marketing plan.Manejo de grupos y convenciones de empresas AAA. Marcas de lujo. Servicio. Cámaras, asociaciones, meeting planners y tour & travel. Show less

Apr 1992 - Apr 1995

Rooms Division Manager, Operations, Sales, Regional Director At Camino Real Hotels - Westin Hotels

Polanco, Acapulco, Guadalajara, Mazatlan, Df

: Room Division Manager at Las Brisas Hotel; Operations in several áreas, Reservations, call center, Marketing Programs, Corporate / T&T, IT, Regional Sales Director 12 Hotels with revenues about US$1.0 millions and 25 employees.Mexico, Acapulco, Guadalajara.Departamentos varios. Operaciones en Las Brisas Acapulco 5 Diamantes y leading Hotels of the world.Director Regional de Ventas para los 12 hoteles del grupo Camino Real a nivel nacional.Budget, P&L, Marketing Plan… Show more : Room Division Manager at Las Brisas Hotel; Operations in several áreas, Reservations, call center, Marketing Programs, Corporate / T&T, IT, Regional Sales Director 12 Hotels with revenues about US$1.0 millions and 25 employees.Mexico, Acapulco, Guadalajara.Departamentos varios. Operaciones en Las Brisas Acapulco 5 Diamantes y leading Hotels of the world.Director Regional de Ventas para los 12 hoteles del grupo Camino Real a nivel nacional.Budget, P&L, Marketing Plan. Oficina Corporativa de Ventas. manejo de Call center / Central de reservaciones. Show less

Apr 1984 - Apr 1991
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3 education records

Sergio Sacal education

4 Years - Master In Marketing, Master In Marketing For Hotels

Up University - Uph - Unitec

Activities and Societies: Teaching master programs for 4 years..

Laet - Master Degree In Marketing, Marketing

Unitec

Activities and Societies: None 2008 UNITEC Award for Academy Excellence over 20 years.

Laet - Tourism Business Administration Degree, Tourism , Marketing, Hospitality

Unitec
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What company does Sergio Sacal work for?

Sergio Sacal works for Cloudbeds.

What is Sergio Sacal's role at Cloudbeds?

Sergio Sacal is listed as Head of Market Development LATAM ( PMS for hotels, IT Booking Engine, Channel Manager) at Cloudbeds.

Where is Sergio Sacal based?

Sergio Sacal is based in Coyoacán, Mexico City, Mexico while working with Cloudbeds.

What companies has Sergio Sacal worked for?

Sergio Sacal has worked for Cloudbeds, Internet Power Hotel, Gueest, Iph - Internet Power Hotel - Booking Engine For Hotels With Pms Interfase And Digital Mktg, and Coral Princess Golf & Dive Resort.

Who are Sergio Sacal's colleagues at Cloudbeds?

Sergio Sacal's colleagues at Cloudbeds include Rossy Sanchez, Ricky Schoeman, Manuel Magar, Carlos Mauricio Boquin, and Alina Zabolotna.

How can I contact Sergio Sacal?

You can use AeroLeads to view verified contact signals for Sergio Sacal at Cloudbeds, including work email, phone, and LinkedIn data when available.

What schools did Sergio Sacal attend?

Sergio Sacal holds 4 Years - Master In Marketing, Master In Marketing For Hotels from Up University - Uph - Unitec.

What skills is Sergio Sacal known for?

Sergio Sacal is listed with skills including Tourism, Mercadotecnia En Medios Sociales, Yield Management, Cro, Creativity, Sales, Ventas, and Estrategia De Mercadotecnia.

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