Sergio Serna, Css
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Sergio Serna, Css Email & Phone Number

Brand Ambassador for Woodford Reserve and Old Forester at Brown-Forman at Brown-Forman
Location: Chicago, Illinois, United States 5 work roles 1 school
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Current company
Brown-Forman
Role
Brand Ambassador for Woodford Reserve and Old Forester at Brown-Forman
Location
Chicago, Illinois, United States
Company size
3796 employees

Who is Sergio Serna, Css? Overview

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Quick answer

Sergio Serna, Css is listed as Brand Ambassador for Woodford Reserve and Old Forester at Brown-Forman at Brown-Forman, a company with 3796 employees, based in Chicago, Illinois, United States. AeroLeads shows a matched LinkedIn profile for Sergio Serna, Css.

Sergio Serna, Css previously worked as Brand Ambassador for Woodford Reserve and Old Forester at Brown-Forman and Illinois On Premise Manager at Breckenridge Distillery. Sergio Serna, Css holds Accounting And Finance from University Of Illinois At Chicago.

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Brown-Forman

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Profile bio

About Sergio Serna, Css

Sergio started working as a bartender | mixologist in the Chicago scene in 2006 and has represented well known and respected spirits portfolios since 2012. Over the years he has developed elite skills in building and maintaining brand interest and loyalty among key influencers within the cocktail industry. He believes it is important for an employee of any organization to genuinely support the use of his or her own company's products and his personal affinity with fine spirits has made him take the next step in his career to not only represent reputable brands but to be part of a team with a great portfolio that captures the respect of a major audience. He is currently a very active member of the United States Bartenders Guild and is immensely involved in creating educational seminars. His experience behind and outside the bar along with the relationships he's built with industry professionals throughout the country by attending prestige conferences such as: Tales of the Cocktail, Bar Convent Brooklyn, and Portland Cocktail Week makes him an outstanding strength for the esteemed brands he represents. He continues to improve on his craft and welcomes the challenges of growing as an educator of people in the fields of cocktails, mixology, and spirits.

Current workplace

Sergio Serna, Css's current company

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Brown-Forman
Brown-Forman
Brand Ambassador for Woodford Reserve and Old Forester at Brown-Forman
louisville, kentucky, united states
Website
brown-forman.com
Employees
3796
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5 roles

Sergio Serna, Css work experience

A career timeline built from the work history available for this profile.

Brand Ambassador For Woodford Reserve And Old Forester

Current
Brown-Forman

Chicago, Illinois, United States

  • Provide education and advocacy
  • Execute brand pillar events
  • Develop brand loyalty among key accounts
Nov 2021 - Present

Illinois On Premise Manager

Breckenridge Distillery

Chicago, Illinois

  • Built relationships with on-premise accounts to drive volume
  • Provided accounts with cocktail ideas for menu placement
  • Trained and educated staff on the brand in each account
  • Actively participated and executed brand promotions, events, tastings, and trade shows
  • Worked with distributor to accomplish sales goals
Nov 2016 - Oct 2020

Market Manager | Brand Ambassador

123 Spirits, Llc

United States

  • Managed and provided education, training, and account support for Illinois, Colorado, Texas, Kentucky, and Indiana
  • Developed cocktail ideas for craft cocktail bars
  • Reported to the Tequila maker on a weekly basis
  • Conducted tastings for possible new accounts
  • Managed over 100 accounts per market
Sep 2015 - Aug 2016

Brand Advocate

Rémy Cointreau

Chicago, Illinois

  • In charge of 75 respectable craft cocktail accounts throughout the city
  • Conducted training and education for accounts’ staff
  • Developed brand loyalty and menu placements in 80% of accounts
  • Created and hosted a very publicized cocktail competition among elite mixologists
  • Managed Cointreau stations throughout the country for all Speed-Rack events including major markets such as: NYC, Miami, Chicago, Dallas/Austin, Denver, Las Vegas, LA/San Diego, San Francisco, Portland, and Seattle
Apr 2012 - Mar 2015

Master Bartender

The Drawing Room/Le Passage

Chicago, Illinois

  • Created original seasonal cocktail menus
  • Conducted weekly staff trainings on spirits / cocktails / service
  • Consistently obtained extensive knowledge on spirits
  • Effectively multitasked FOH and BOH operations
  • Successfully executed excellent service during high volume period
  • Consistently exceeded clients’ expectations in terms of service as evidence on yelp.com
Feb 2008 - Mar 2014
Team & coworkers

Colleagues at Brown-Forman

Other employees you can reach at brown-forman.com. View company contacts for 3796 employees →

RB Ruth Betzahida Ramos Martínez Ruth Betzahida Ramos Martínez Colleague at Brown-Forman Guadalajara, Jalisco, Mexico, Mexico View → SA Stanislav Amyaga Stanislav Amyaga Colleague at Brown-Forman Moscow, Moscow City, Russia, Russian Federation View → RH Robin Hu Robin Hu Colleague at Brown-Forman Riverwood, New South Wales, Australia, Australia View → MB Mayara Bete Bernardo Mayara Bete Bernardo Colleague at Brown-Forman São Paulo, Brazil, Brazil View → YW Ying Wang Ying Wang Colleague at Brown-Forman Beijing, China, China View → SR Sergey Raevnev Sergey Raevnev Colleague at Brown-Forman Russia, Russian Federation View → GM Greg Mcdonald Greg Mcdonald Colleague at Brown-Forman Tralee, County Kerry, Ireland, Ireland View → BF Beverly F. Beverly F. Colleague at Brown-Forman Nashville Metropolitan Area, United States View → TO Tom O'Keefe Tom O'Keefe Colleague at Brown-Forman Bridgeman Downs, Queensland, Australia, Australia View → TK Tuğfan Körgen Tuğfan Körgen Colleague at Brown-Forman Istanbul, Türkiye, Turkey View →
1 education record

Sergio Serna, Css education

FAQ

Frequently asked questions about Sergio Serna, Css

Quick answers generated from the profile data available on this page.

What company does Sergio Serna, Css work for?

Sergio Serna, Css works for Brown-Forman.

What is Sergio Serna, Css's role at Brown-Forman?

Sergio Serna, Css is listed as Brand Ambassador for Woodford Reserve and Old Forester at Brown-Forman at Brown-Forman.

Where is Sergio Serna, Css based?

Sergio Serna, Css is based in Chicago, Illinois, United States while working with Brown-Forman.

What companies has Sergio Serna, Css worked for?

Sergio Serna, Css has worked for Brown-Forman, Breckenridge Distillery, 123 Spirits, Llc, Rémy Cointreau, and The Drawing Room/Le Passage.

Who are Sergio Serna, Css's colleagues at Brown-Forman?

Sergio Serna, Css's colleagues at Brown-Forman include Ruth Betzahida Ramos Martínez, Stanislav Amyaga, Robin Hu, Mayara Bete Bernardo, and Ying Wang.

How can I contact Sergio Serna, Css?

You can use AeroLeads to view verified contact signals for Sergio Serna, Css at Brown-Forman, including work email, phone, and LinkedIn data when available.

What schools did Sergio Serna, Css attend?

Sergio Serna, Css holds Accounting And Finance from University Of Illinois At Chicago.

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