Brand Ambassador For Woodford Reserve And Old Forester
Current• Provide education and advocacy • Execute brand pillar events• Develop brand loyalty among key accounts
Nov 2021 - Present
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Sergio Serna, Css Email & Phone Number
Brand Ambassador for Woodford Reserve and Old Forester at Brown-Forman
at
Brown-Forman
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✓ Verified Jul 2026
3 data sources
Profile completeness 86%
Current company
Role
Brand Ambassador for Woodford Reserve and Old Forester at Brown-Forman
Location
Chicago, Illinois, United States
Company size
Who is Sergio Serna, Css? Overview
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Quick answer
Sergio Serna, Css is listed as Brand Ambassador for Woodford Reserve and Old Forester at Brown-Forman at Brown-Forman, a with 3796 employees, based in Chicago, Illinois, United States. AeroLeads shows a matched LinkedIn profile for Sergio Serna, Css.
Sergio Serna, Css previously worked as Brand Ambassador for Woodford Reserve and Old Forester at Brown-Forman and Illinois On Premise Manager at Breckenridge Distillery. Sergio Serna, Css holds Accounting And Finance from University Of Illinois At Chicago.
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Brown-Forman
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Profile bio
About Sergio Serna, Css
Sergio started working as a bartender | mixologist in the Chicago scene in 2006 and has represented well known and respected spirits portfolios since 2012. Over the years he has developed elite skills in building and maintaining brand interest and loyalty among key influencers within the cocktail industry. He believes it is important for an employee of any organization to genuinely support the use of his or her own company's products and his personal affinity with fine spirits has made him take the next step in his career to not only represent reputable brands but to be part of a team with a great portfolio that captures the respect of a major audience. He is currently a very active member of the United States Bartenders Guild and is immensely involved in creating educational seminars. His experience behind and outside the bar along with the relationships he's built with industry professionals throughout the country by attending prestige conferences such as: Tales of the Cocktail, Bar Convent Brooklyn, and Portland Cocktail Week makes him an outstanding strength for the esteemed brands he represents. He continues to improve on his craft and welcomes the challenges of growing as an educator of people in the fields of cocktails, mixology, and spirits.
Current workplace
Sergio Serna, Css's current company
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Brown-Forman
5 roles
Sergio Serna, Css work experience
A career timeline built from the work history available for this profile.
Illinois On Premise Manager
• Built relationships with on-premise accounts to drive volume • Provided accounts with cocktail ideas for menu placement • Trained and educated staff on the brand in each account • Actively participated and executed brand promotions, events, tastings, and trade shows• Worked with distributor to accomplish sales goals
Nov 2016 - Oct 2020
Market Manager | Brand Ambassador
• Managed and provided education, training, and account support for Illinois, Colorado, Texas, Kentucky, and Indiana• Developed cocktail ideas for craft cocktail bars• Reported to the Tequila maker on a weekly basis• Conducted tastings for possible new accounts • Managed over 100 accounts per market
Sep 2015 - Aug 2016
Brand Advocate
• In charge of 75 respectable craft cocktail accounts throughout the city• Conducted training and education for accounts’ staff• Developed brand loyalty and menu placements in 80% of accounts• Created and hosted a very publicized cocktail competition among elite mixologists• Managed Cointreau stations throughout the country for all Speed-Rack events including major markets such as: NYC, Miami, Chicago, Dallas/Austin, Denver, Las Vegas, LA/San Diego, San Francisco, Portland, and Seattle
Apr 2012 - Mar 2015
Master Bartender
The Drawing Room/Le Passage
• Created original seasonal cocktail menus• Conducted weekly staff trainings on spirits / cocktails / service• Consistently obtained extensive knowledge on spirits• Effectively multitasked FOH and BOH operations• Successfully executed excellent service during high volume period• Consistently exceeded clients’ expectations in terms of service as evidence on yelp.com
Feb 2008 - Mar 2014
Team & coworkers
Colleagues at Brown-Forman
Other employees you can reach at brown-forman.com. View company contacts for 3796 employees →
EC
Eren Carus
Colleague at Brown-FormanIstanbul, Türkiye, Turkey
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DD
Debra Dearing
Colleague at Brown-FormanLouisville, Kentucky, United States
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KC
Kira Clayton
Colleague at Brown-FormanLouisville Metropolitan Area, United States
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SO
Sean O'Connor
Colleague at Brown-FormanProspect, Kentucky, United States
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MJ
Mason Jackson
Colleague at Brown-FormanWinchester, Massachusetts, United States
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DR
Danielle Rountree
Colleague at Brown-FormanLouisville, Kentucky, United States
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AN
Aaron Neese
Colleague at Brown-FormanIndianapolis, Indiana, United States
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SL
Silvia Lizeth Palacios Saavedra
Colleague at Brown-FormanMexico City, Mexico
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MD
Maciej Dudko
Colleague at Brown-FormanPoland
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HY
Hai Yen Chuová
Colleague at Brown-FormanPrague, Czechia, Czech Republic
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Eren Carus
Colleague at Brown-FormanIstanbul, Türkiye, Turkey
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DD
Debra Dearing
Colleague at Brown-FormanLouisville, Kentucky, United States
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KC
Kira Clayton
Colleague at Brown-FormanLouisville Metropolitan Area, United States
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SO
Sean O'Connor
Colleague at Brown-FormanProspect, Kentucky, United States
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MJ
Mason Jackson
Colleague at Brown-FormanWinchester, Massachusetts, United States
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DR
Danielle Rountree
Colleague at Brown-FormanLouisville, Kentucky, United States
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AN
Aaron Neese
Colleague at Brown-FormanIndianapolis, Indiana, United States
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SL
Silvia Lizeth Palacios Saavedra
Colleague at Brown-FormanMexico City, Mexico
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MD
Maciej Dudko
Colleague at Brown-FormanPoland
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HY
Hai Yen Chuová
Colleague at Brown-FormanPrague, Czechia, Czech Republic
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1 education record
Sergio Serna, Css education
FAQ
Frequently asked questions about Sergio Serna, Css
Quick answers generated from the profile data available on this page.
What company does Sergio Serna, Css work for?
Sergio Serna, Css works for Brown-Forman.
What is Sergio Serna, Css's role at Brown-Forman?
Sergio Serna, Css is listed as Brand Ambassador for Woodford Reserve and Old Forester at Brown-Forman at Brown-Forman.
Where is Sergio Serna, Css based?
Sergio Serna, Css is based in Chicago, Illinois, United States while working with Brown-Forman.
What companies has Sergio Serna, Css worked for?
Sergio Serna, Css has worked for Brown-Forman, Breckenridge Distillery, 123 Spirits, Llc, Rémy Cointreau, and The Drawing Room/Le Passage.
Who are Sergio Serna, Css's colleagues at Brown-Forman?
Sergio Serna, Css's colleagues at Brown-Forman include Eren Carus, Debra Dearing, Kira Clayton, Sean O'Connor, and Mason Jackson.
How can I contact Sergio Serna, Css?
You can use AeroLeads to view verified contact signals for Sergio Serna, Css at Brown-Forman, including work email, phone, and LinkedIn data when available.
What schools did Sergio Serna, Css attend?
Sergio Serna, Css holds Accounting And Finance from University Of Illinois At Chicago.
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