Company that provides consulting services in Brand Image and Digital Solutions for Mass Media, different companies and services.Currently we have been providing a monthly content development service aimed at organic traffic, Discover, Google News, Social... for Grupo RPP of Peru, we have worked with El Heraldo de México of the Andrade Group, as well as providing consulting for the revaluation of Social Media from MDZ Online in Argentina.In addition, we have clients from different sectors, such as McDonald's Peru to whom we provide Sentiment Reports (on Social Networks), as well as universities, real estate agencies, world-leading manufacturers, among others.

Working hand in hand with the GABO Foundation, which is inspired by the legacy of the renowned Colombian writer, screenwriter, book editor and journalist, Gabriel García Márquez, I currently contribute with them in mentoring different Mass Media around the world on issues of generating digital audiences, creation of strategy and efficiency in programmatic advertising, as well as in the generation of new businesses.

Professor in three master's degrees (Communication and Digital Marketing | Marketing Management and Commercial Management | Executive MBA). I teach SEO and Digital Analytics, Integrated Marketing Communications and Digital Marketing courses.

Professor of Journalistic Stories and Digital Data Visualization in postgraduate (Master's degree).I used to taught all the knowledge related to Data Driven companies, content production measured with analytics, as well as various strategies that aim at the production of digital content measured and linked with data.

I used to work for digital traffic (revenue per reader), in the audience area where despite the constant changes in Google and Meta (Facebook) algorithms, we grew 10% compared to 2021. The amount obtained in Monetizable Page Views in 2022 with the team represented income of $2.5 MM (million dollars) in Programmatic for Grupo El Comercio (GEC).Regarding video views among the three GEC players (JWP, YouTube and Facebook), in 2022 the views produced in the area represented $1 MM (million dollars). This represented a 132% growth compared to 2021 (in total GEC Video programmatic revenue). Likewise, the GEC YouTube channels have been growing more than 200% in views and revenue (year by year) since 2020.I led from the conception of the Editorial Nucleus area, until its execution. We improve the quality, performance and user experience of the GEC digital platforms.Since 2019, the highest quality newspaper brands (informational content, design, video and photography) have been provided to maximize their validity and the monetization of circulation and print advertising... while being efficient in terms of operating costs and payroll.With the optimization of audience segmentation, the opening of new markets (international audience) was achieved, which helped to partially offset the drop in print revenue. New verticals were created, such as MAG of El Comercio, whose average Monetizable Page Views in 2022 represented 45% of the programmatic income of the GEC and 50% of the programmatic income of Elcomercio.pe, our emblematic site in the corporation.I have participated in more than 15 redesigns of GEC sites and applications; 4 CMS changes and traffic stabilization, as well as we have successfully overcome more than 10 algorithm changes (between Google and Meta/ FB).

I had to lead the Audience Development and Experience Deputy Manager within the Brand Portfolio area. We contribute to the business of Grupo El Comercio, exploring and defining the monetizable audiences to build and develop. In addition to centralize the group's data information (standardize the reading of KPI's). We also take care of define annual segmentation plans, data completeness, the creation of verticals, podcasts, newsletters or new projects. Also, From this sub-management, we profile new registered users and swallow registered users (outside the PayWall framework). On the other hand, we carry out a lot of analysis of the level of satisfaction of our platforms, the design, their experience (UX), as well as the user interface (UI).

In the area of Audience Nucleus we work on topics such as: Strategy, Innovation, SEO, and Social Networks for the Press & News Business Unit of El Comercio Group.

When I was at this Sales area, I was in charge of the premium partner of Google AdWords and Facebook Ads, generating new income for more than $100,000 USD per month for the group. I used to led the project from the Commercial area (ECO Media), as well as the sale of Google Adwords and Facebook Ads. In our area we attended the partnerships of El Comercio Group, such as Google Premier Partner, the sale of Telefectivos of América Televisión product, among others...

I worked as Head of the Radar Cabinet of the Department of Popular Press of El Comercio Group. In it, we develop digital strategies and monitor different digital metrics for brands such as Perú.21, Gestión, Depor, Trome and Publimetro.

Professor of Digital Strategies (second module), of the degree program of the Universidad Mayor de Chile.

Professor of the Digital Marketing course (E-Marketing) in pre-degree.

I taught the courses of Internet and New Journalistic Media, and Workshop of Audiovisual Techniques. I also taught the Digital Strategics Marketing Diploma in ISIL Professional Extension Center.

I applied ISIL's external communication strategy through digital media, social networks and media agencies to achieve a positive impact in the market according to the commercial policy of the company.

I led the creation and launch of the 1st ChatBot in the World with IBM Watson technology and the Depor brand that answered everything about Peru football team and its passage through the 2018 World Cup in Russia. Also I was in charge of two editors and four practitioners. We relaunched the website. My job consisted of publishing informative notes for www.depor.com, as well as coordinating commissions, developing applications, audiovisual material and managing the social networks Facebook and Twitter of the company. Before assuming the position of Editor, I worked as writer of the sports section of the printed newspaper. I have covered in the USA (Los Angeles), as special envoy, the defense of the boxing world title of Kina Malpartida and the rally car race: Caminos del Inca (CDI) 2009, among other commissions...

I worked as a video reporter for the www.comercio.pe. I was in charge of covering news of all kinds: Politics, Locals, Sports and more. I participated in the coverage of the 2007 Pisco earthquake, I traveled to soccer matches like Perú vs México in Chicago (USA), the strike for the claim of the mining canon in Moquegua, the presidential message, the economic conference the CADE and the summit of APEC 2008.