Sérgio Malheiro Email & Phone Number

Porto, PT

Porto Area, Portugal

• Commercial management and P&L in order to achieve planned targets
• Build preseason sales, gross margin and inventory plans at a weekly/monthly level based on business division budget forecasts. Reforecast as needed
• Maintain the OTB report by forecasting sales, GM and inventory turn by week/month/department/class level. Communicate business performance, risks and opportunities in regular meetings
• Review operational sales, margins and all KPIs, and product performance as well on daily/weekly/monthly basis to optimize inventory investment by store and drive sales
• Accountable for buy spend, OTB/buy level management, divisional inventory control, option count and promotional strategy
• Ensure that in-season and pre-season plans and targets are balanced to match space and supports store budgeted plans. Accountable for bottom-up and top-down pre- and in-season targets to fulfill budget targets.

Porto Area, Portugal

Founder and business management: Retail and Excel online and classroom training, development and support of excel applications for Retail, consulting and training services to companies, books and ebooks.

Austria/Germany

• Provide analytical support on strategic initiatives within the retail department, making recommendations for optimal strategy implementation in stores
• Drive weekly/monthly meetings regarding countries/stores/product performance within retail team
• Conceptualize and develop analytical tools for different business partners, like merchandising, visual merchandising, marketing, operations, finance, retail board and countries/stores, on a daily/weekly/monthly basis
• Review operational sales, margins and all KPIs, and product performance as well on daily/weekly/monthly basis (WSSI) to optimize inventory investment by store and drive sales
• Create unit buying plans per store that support financial plan, supported in depth analysis of the business
• Get in touch with other business partners (stores, operations, visual merchandising, marketing, etc) in order to propose measures to improve store performance.

• Commercial management and P&L (sales, costs, profit, margins) in order to achieve planned targets
• High level of sales analysis and other KPIs in order to take field decisions and improve results
• Management of store merchandising, stocks, administrative and both management team/staff team (16 to 20 people in a 500 m2 store and half a million visitors year, in a 7 digits net sales store)
• Provide a high level of customer service, through consumer interaction and visual merchandising
• Staff selection, hiring, integration, training, coaching and evaluation. Developing people's talent as priority.
• Arrábida Shopping (Porto - store opening) and Norteshopping (Porto)

Portugal

• Connection between the stores and the central office, with a clear responsibility of the product, sales analysis and both operational and product KPIs
• Product management and market analysis; providing activities to maximize results in terms of time and profit
• Establishing the specific weight of collections
• Promotions and merchandising executions
• Creation of all IT support for sales, product and margins analysis
• Sales, product, KPI's and margins analysisCompany ended its business

Portugal

• Execution of the visual merchandising concepts adapted to the lay-out of each store
• Merchandising management of 12 Springfield Stores and window dresser team
• Sales Analysis and other KPIs
• Campaign implementation and analysis
• Staff Intensive Merchandise Training
• Supervising and support store managers changing store layouts, according to sales analysis and consumer behavior

• Commercial management
• Sales analysis and other ratios
• Management of store merchandising
• Administrative management
• Staff management (8-20 persons)
• Staff selection, hiring, integration and training

Portugal

Porto E Região, Portugal

Master’S Degree, Marketing/Marketing Management, General

Master's thesis based on consumer behaviour in a retail store (quantitative and qualitative analysis) Actually, there are numerous.

Licentiate Degree, Marketing/Marketing Management, General

Business C1, English