Sérgio Malheiro Email & Phone Number

Porto, Pt

Porto Area, Portugal

• Commercial management and P&L in order to achieve planned targets• Build preseason sales, gross margin and inventory plans at a weekly/monthly level based on business division budget forecasts. Reforecast as needed• Maintain the OTB report by forecasting sales, GM and inventory turn by week/month/department/class level. Communicate business performance, risks and opportunities in regular meetings• Review operational sales, margins and all KPIs, and product performance as well on daily/weekly/monthly basis to optimize inventory investment by store and drive sales• Accountable for buy spend, OTB/buy level management, divisional inventory control, option count and promotional strategy• Ensure that in-season and pre-season plans and targets are balanced to match space and supports store budgeted plans. Accountable for bottom-up and top-down pre- and in-season targets to fulfill budget targets.• Lead Retail Operations, taking care and developing people´s and store's potencial through supervising, coaching and leadership, in a profitable way both for company and direct teams • Manage replenishment based on sales trend, seasonal factors, and business needs, future sales andproduct life cycle to minimize EOL inventory.• Develop and execute product flow plans by considering store capacity, demand, and seasonality.• Get in touch with other business partners (Marketing, Logistics, Business Development, Internal partners, etc) in order to propose measures and improve stores performance.• Build ranges across all stores/channels for all categories• Use range building blocks of fashionability, revenue vs equity, color, seasonality and price to build a rounded collection that delivers budgeted sales, exceeds consumer expectations and creates impact on the shop floor• Work closely with VM to agree floor zoning, display and support in store. Ensure the assortment meets the VM space available per category with flow to drive newness on the floor

Porto Area, Portugal

Founder and business management: Retail and Excel online and classroom training, development and support of excel applications for Retail, consulting and training services to companies, books and ebooks.

Austria/Germany

• Provide analytical support on strategic initiatives within the retail department, making recommendations for optimal strategy implementation in stores• Drive weekly/monthly meetings regarding countries/stores/product performance within retail team• Conceptualize and develop analytical tools for different business partners, like merchandising, visual merchandising, marketing, operations, finance, retail board and countries/stores, on a daily/weekly/monthly basis• Review operational sales, margins and all KPIs, and product performance as well on daily/weekly/monthly basis (WSSI) to optimize inventory investment by store and drive sales• Create unit buying plans per store that support financial plan, supported in depth analysis of the business• Get in touch with other business partners (stores, operations, visual merchandising, marketing, etc) in order to propose measures to improve store performance.• Accountable for buy spend, OTB/buy level management, divisional inventory control and option count.• Assortment plan financials to maximize profit, sales, space density and option flow whilst optimizing inventory and managing risk on trend product.• Ensure that in-season and pre-season plans and targets are balanced to match space and supports store budgeted plans (sales, margin, APS, density and inventory). Accountable for bottom-up and top-down pre- and in-season targets to fulfill budget targets.• Deliver target parameters and plan framework to Buyer to direct range build. Range build with Buyer and ensure agreed level of alignment is delivered globally whilst producing customer focused range which maximizes profit.• Create unit buying plans that support financial plan. Create WSSI plan/forecast including forward stock and intake requirement and break down to appropriate key attribute level if necessary.• Reforecast weekly to manage inventory, intake, sales and profit forecast and manage OTB/Buy level.

• Commercial management and P&L (sales, costs, profit, margins) in order to achieve planned targets• High level of sales analysis and other KPIs in order to take field decisions and improve results• Management of store merchandising, stocks, administrative and both management team/staff team (16 to 20 people in a 500 m2 store and half a million visitors year, in a 7 digits net sales store)• Provide a high level of customer service, through consumer interaction and visual merchandising• Staff selection, hiring, integration, training, coaching and evaluation. Developing people's talent as priority.• Arrábida Shopping (Porto - store opening) and Norteshopping (Porto)

Portugal

• Connection between the stores and the central office, with a clear responsibility of the product, sales analysis and both operational and product KPIs• Product management and market analysis; providing activities to maximize results in terms of time and profit• Establishing the specific weight of collections• Promotions and merchandising executions • Creation of all IT support for sales, product and margins analysis• Sales, product, KPI's and margins analysisCompany ended its business

Portugal

• Execution of the visual merchandising concepts adapted to the lay-out of each store• Merchandising management of 12 Springfield Stores and window dresser team• Sales Analysis and other KPIs• Campaign implementation and analysis• Staff Intensive Merchandise Training• Supervising and support store managers changing store layouts, according to sales analysis and consumer behavior

• Commercial management• Sales analysis and other ratios• Management of store merchandising• Administrative management• Staff management (8-20 persons)• Staff selection, hiring, integration and training• Springfield stores - C.C. Via Catarina (Porto), C.C. Vasco Gama (Lisboa), C.C. Gaiashopping (Porto), C.C. Parque Nascente (Porto - store opening), Forum Aveiro (Aveiro), Algarve Shopping (Algarve)

Portugal

Porto E Região, Portugal

Master’S Degree, Marketing/Marketing Management, General

Master's thesis based on consumer behaviour in a retail store (quantitative and qualitative analysis) Actually, there are numerous.

Licentiate Degree, Marketing/Marketing Management, General

Business C1, English