o Design and monitoring of the commercial strategy for the different business units.o Commercial agreements and negotiations with strategic partners and suppliers.o Ensure the sales budget and the profitability objective set by the company.o Presentations and reports to general management on key KPIso Design and implementation of the expansion plan and increase of market share.o Carrying out events and trade fairs with AAA clientsMain achievements:Sales Budget growth by 23% and 2023, and increased profitability of the business unit two more percentage points.

o Design and monitoring of KPIso Training, management and supervision of high-performance teamso Administration of branches and points of saleo Design and implement the market expansion plan.o Meet the profitability objective for the company.o Inventory Management and Product Rotation Analysiso Budget Management and Forecast Analysiso Develop the brand and increase market shareo Prospecting and conquest of new clients and business opportunities.o Meet the established annual sales target.Main achievements:Sales budget growth by 34%During the 2018-2019 cycle, 2019-2020 with 20% and 2020-2021 with 25%.Increased profitability of the business unit by 9%Development of the project department to enter an additional business segment.

o Manage the key accounts of Walmart, Sam’s, Office Max, Home Depot, Soriana, Lumen and Office Depoto Portfolio management and seek increases in profitability.o Development of new products o Negotiation of commercial contractso Conquest of new commercial chainso Vertical and horizontal growth.o Meet established sales and profitability targets.o Negotiations to increase exhibition spaceMain achievements:Increase of 25% VS AA in compliance with sales quotas, 18% above the portfolio recovery objective. Increase of 7% in the profit margins. Development plan for the group of promoters in Mty, GDL and the Valley of Mexico.

o Coordination and management of work teams.o Management and Review of retail sales indicators (Drop size, effectiveness, Scanning, TMP Distribution)o Direct team development through training, Sales and Marketing Clinico Daily route outing with pre-sales in order to review execution tasks.o Development of SMART action plans (Specific, Measurable, Achievable, Realistic and covering a specific Time) o Increased customer base.o Develop business strategies to promote other channels: Modern Channel, Wholesale, AFH.Main achievements:Increase of 4.5% in the client base, assignment of new tasks and sales channels in the short term. 10% decrease in Absenteeism in the assigned Presales team. Growth of 22% vs. AA in the 2014-2015 cycle objective

o Development of the different sales channels (Retail, convenience stores, supermarkets, distributors and business partners).o Ensure compliance with sales quotas and portfolio recovery o Verify the correct implementation of the sales processes and monitoring of KPIs with the rest of the areas.o Ensure profitable and productive distribution processes (sales and delivery) o Post-sale services.o Create and set a clear strategy to achieve the sustainable and profitable growth of the brand, in order to achieve the objectives of brand value and profitability.o Management of commercial assets (equipment, portfolio, FBAs, vehicles, infrastructure) with the aim of maximizing the use of resources and the Return on Investment (ROI).Main achievements:Comprehensive compliance with all kpis in the 2013 plan; Promotions in the short term and management of 4 commercial agencies in the state.