Sergio Ureña Orozco Email and Phone Number
I am passionate about digital marketing with over 10 years of experience in creating and executing effective strategies that generate tangible results. My background spans several areas of marketing, including SEO, SEM, content marketing and social media management. I have had the opportunity to work with brands from different sectors, which has allowed me to develop a versatile and adaptable approach to the specific needs of each client. I am always on the lookout for new trends and technologies, which allows me to implement innovative strategies that stand out in a competitive market.One of my greatest strengths is my analytical skills. I am passionate about diving into data to understand consumer behavior and optimize campaigns. I use analytics tools to measure performance and adjust strategies, ensuring that every action is aligned with business objectives.In addition, I deeply value teamwork. I have led cross-functional teams, fostering a creative environment where each member feels motivated to contribute their ideas. Clear and open communication is fundamental to me, as I believe it is the key to achieving common goals.Some of my achievements at a professional level:✅ I achieved that Laboratorios El Chopo obtained a return on investment (ROI) higher than 5% in just 6 months by implementing digital marketing strategies focused on optimizing campaigns and improving audience segmentation.✅ I doubled my clients' revenue by changing audience segmentation, implementing new marketing practices and strategically redeploying budget.✅ I increased client portfolio by conducting in-depth market research and detailed strategic planning.In short, my goal is to use my experience and passion for digital marketing to help brands grow and authentically connect with their audience.Sergio Ureña Orozco📧 sergiourenaorozco@gmail.com
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Head Of PerformanceLevelyNaucalpan De Juárez, Méx., Mx -
Paid Media SpecialistIncubeta Oct 2022 - PresentAv. De Los Insurgentes Sur 1079, Col Del Valle Sur, Benito Juárez, 03720 Ciudad De México, Cdmx- Planning, implementation and optimization of digital campaigns, with clear reporting aligned with business objectives to ensure optimal performance.- Annual, semi-annual, quarterly and monthly planning for clients, seeking to increase their investments and profits.- Negotiation and proposal generation to acquire new clients. - Reception of new clients (media plan, implementation, selection of goals, choice of kpis, establish reports, show clients processes so that they feel comfortable and understand all that the campaign and service entails).- Development of annual, semi-annual and quarterly investment proposals, creating budgets, defining key objectives, setting goals and negotiating with clients.- Evaluating data to identify areas of opportunity and develop recommendations to drive client growth and performance.- Researching new platforms and technologies to diversify investments and maximize return, keeping clients at the forefront of digital marketing.- Oversight of the digital marketing budget to ensure the best return on investment (ROI), optimizing resources and constantly monitoring expenses and results.- Design and management of advertising campaigns on social networks such as Facebook, Instagram, LinkedIn and Twitter, increasing interaction and generating qualified leads.- Implementation of automation tools to improve campaign efficiency, personalize communication with customers and optimize lead nurturing.- Maintaining strong relationships with customers and key stakeholders, ensuring effective communication and a clear understanding of their needs and expectations.- Analyzing and monitoring competitors' marketing strategies to identify trends, opportunities and threats, adjusting tactics accordingly. -
Paid Media SpecialistEcomsur Jan 2022 - Aug 2022Perif. Blvd. Manuel Ávila Camacho 5, Lomas De Sotelo, 53390 Naucalpan De Juárez, Méx.- Campaign planning and monthly or per campaign objectives.- Implementation and optimization of campaigns in Google ads, YouTube, Facebook, Instagram and Criteo.- Generation of internal and client reports.- Analysis of campaigns in order to provide recommendations to the client for continuous improvement.- Work with different areas to align strategies and generate visual or internal changes in the page for a better performance. -
Paid Media SpecialistT2Ó | México Apr 2021 - Sep 2021Calle Durango 263, Roma Nte., Cuauhtémoc, 06700 Ciudad De México, Cdmx- Planning, implementation, management and analysis of campaigns in Google Ads Yahoo/Bing, Social Ads, Facebook Ads, Display & Video 360, Mediamath, AMAZON etc). - Generation of proposals and projection of results, as well as media plans for current and potential clients. - Campaign management in the corresponding platforms (Google, FB, D&V360, Mediamath, etc.) - Continuous optimization of campaigns - Generate Qualitative and Quantitative Reports for clients in Google Sheets, Google Slides or Data Studio with the identification of opportunities and findings that are focused on making implementations that improve defined outcomes- Work collaboratively with teams from different areas (such as SEO, Data & Analytics) dedicated to each client. - Generation of internal reports of consumption and investment and campaign behavior. -
Digital Marketing ManagerZona Clik Jun 2012 - Apr 2021- Design, implementation and supervision of comprehensive campaigns in SEO, SEM, social media, inbound marketing and video, among others, ensuring a cohesive strategy and continuous performance optimization.- Active search for new clients for the agency, as well as management and strengthening of existing client relationships. -
Sr. Executive5,1 Comunicaciones Feb 2010 - Jun 2012- Planning, implementation and supervision of activations- Development of BTL material- Negotiation and contracting of advertising media- Client project management- Campaign implementation, tracking and reporting
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Jr ExecutiveStarcom Worldwide Limited Jan 2008 - Sep 2009- Testimonial monitoring and reporting- Advertising media negotiation
Sergio Ureña Orozco Education Details
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Bachelor'S Degree In Communication Sciences
Frequently Asked Questions about Sergio Ureña Orozco
What company does Sergio Ureña Orozco work for?
Sergio Ureña Orozco works for Levely
What is Sergio Ureña Orozco's role at the current company?
Sergio Ureña Orozco's current role is Head of Performance.
What schools did Sergio Ureña Orozco attend?
Sergio Ureña Orozco attended Universidad Del Valle De México.
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Sergio Ureña Orozco
Naucalpan De Juárez, Mex
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