Sergio Valbuena Email & Phone Number

Victoria, Bc. Canada

Lead the design and development of responsive, user-friendly interfaces using NextJS, enhancing user engagement and interface usability. Architect and maintain the backend infrastructure with Node.js, ensuring robust and scalable system performance. Spearhead the integration of various software components and third-party APIs, such as Google Auth, OpenAI, and Stripe, to augment platform functionality. Implement Agile methodologies to ensure timely, within-budget software delivery, adapting to evolving project needs. Collaborate cross-functionally with product managers and QA teams, aligning technical solutions with business objectives. Stay up-to-date with emerging technologies, industry trends, and best practices, continuously refining skills and approaches.

Victoria, British Columbia, Canada

Developed and iterated on the UI for the Showcase Scenario Creator, integrating client feedback into the design. Coded the frontend, ensuring a responsive and user-friendly interface. Collaborated closely with clients to understand their needs, leading to a bespoke JSON format solution. Working closely with a dedicated team of three students, I gained practical experience in software development within a real-world context. This opportunity not only honed my technical skills but also exposed me to the collaborative and problem-solving aspects of agile development. https://github.com/bcgov/ditp-showcase-creator-ui

Led a team in developing web pages and APIs, with a focus on creating intuitive user interfaces and seamless user experiences. Designed and automated marketing and sales funnels, enhancing user engagement and conversion rates. Utilized Google Analytics for in-depth campaign analysis, driving data-informed decisions to optimize website performance.

Colombia

Conducted user research and persona profile creation to inform MVP development. Developed and tested UI designs, focusing on user engagement and ease of use. Led the application of Design Thinking tools and Sprint Designs for MVP discovery.

Bogotá, Bogotá D.C. Department, Colombia

Played a pivotal role in developing value proposals for large contracts, integrating user-centric design principles. Addressed marketing challenges across multiple contracts, implementing UI/UX improvements that enhanced user interaction and satisfaction. Spearheaded the creation of user profiles/Personas for the Latin American market, leading to more targeted and effective marketing strategies.

Bogotá

Managed country-wide advertising campaigns for Disney movies, ensuring alignment with global marketing strategies.Negotiated and managed the placement of POP materials in theaters and strategic advertising locations, maximizing brand visibility and impact.Led the creative direction for promotional materials, ensuring they resonated with target audiences and enhanced user experience.

Interactive Media Development, Computer Science

Web Developer Certificate

Diplomatura, Html5, Css3, Jquery

Diseñador, Énfasis En Comunicación

Activities and Societies: CTP

Diseñador, Énfasis En Producto

Activities and Societies: CTP

Designer, Design And Applied Arts