Sergio Wagner Marques∴ Email and Phone Number

Diretor da SWMX Consultoria e Coaching, Palestras, cursos e coaching.Os métodos desenvolvidos pela SWMX são integralmente aplicados ao mercado, capitalizando fatores que fazem a diferença no crescimento e desenvolvimento das empresas sob sua orientação. Os princípios de transparência e ética são pilares fundamentais da SWMX e o compromisso com o cliente é assumido integralmente visando garantir satisfação plena no alcance de resultados.SWMX realiza consultoria, cursos, palestras, workshops e coaching, todos capitaneados pelo seu idealizador, Prof. Sérgio Wagner, que é formado em Administração de empresas e Comércio Exterior pela Fundação de Estudo Sócias do Paraná, com especialização em Marketing pela ESP-Escola Superior de Propaganda e Marketing, MBA pela Fundação Getúlio Vargas, Licenciatura pela Fundação Getúlio Vargas e coaching credenciado pela Sociedade Brasileira de Coachingpela SCI americana,ex-professor de Marketing da FGV e autor dos livros:Como construir um vendedor de sucesso, Pequeno dicionário de Marketing Corporativo e em parceria com Nailor Marques Junior seu irmão, O Gerente que não Gerencia e ABC do Sucesso Profissional.As palestras/cursos são entremeadas de conceitos, exemplos e histórias reais para agregar valor e comprometimento aos times em revitalização. Os temas escolhidos pela empresa são customizados e preparados para atender as necessidades de cada empresa (palestras “tailormade” - feitas para você).A SWMX está pronta para atendê-lo com a solução que você precisa. Uma empresa capacitada resolve dois problemas: o seu e o do seu cliente.

Report to the President Creation of the Business structure in the company, reduction of number of clients to optimize costs. Responsible for the implementation of direct marketing of OTC products. Interface with wholesalers and distributors. Development of an integrated system between sales and logistics. Responsible for sales and Marketing. Generic medicine

 Report to the Commercial Manager. Responsible for Market Assessment and Marketing Planning, Budget and Training Program to Product Managers. Responsible for the implementation of direct marketing of OTC products. Conduction and implementation of new projects in the partnership with Pricewaterhouse Coopers and Mckinsey, such as segmented visits to physicians' offices, endomarketing, among others. Preparation and implementation of the strategic planning of the company. Management of product lines that amounted to 30% of company revenues, that is, R$ 240MM. Responsible for feasibility analysis and evaluation of new products, their respective launch and company campaigns. Success obtained in the launch of new products, such as: Diosmin (6 months, 3 products of the same class amounting to R$ 2MM revenues), Notuss (1st product in the anti-tussive line - R$ 10MM), Deprozol (3rd product in the antiparasitic line -R$ 8MM), Biofenac CLR, 2nd product in its class – R$ 7MM), Biofenac Aerosol (1st product in its class – R$ 10MM). Planning and implementation of incentive campaigns. Launch and implementation of company endomarketing for new products. Decision about participating in medical conferences based on investment x payback analysis. Responsible for developing Speakers to the company. Approval of new advertising campaigns. Product Manager (96 - 00) Report to the Marketing Manager. Responsible for new product releases. Management of well-established products. Preparation and enforcement of the Marketing Plan. Responsible for product positioning, product sales forecast and promotional campaigns. Responsible for market communications. Preparation of training strategies. Interface with both internal and external clients.