Sergio A. Aragón work email
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Sergio A. Aragón personal email
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Sergio A. Aragón phone numbers
I love crafting and executing business models and monetization strategies for tech companies with special focus on AdTech and Retail Media. Specialties: - Retail Media- Yield Management.- Advertising monetization.- Programatic- AdOps.- Implementation and execution of digital business models in spanish and german speaking countries. - Business Development for Internet Startups in EU5 Countries (DE, UK, FR, ITA, ES)- Display, Performance & Programmatic Advertising consultant. - European Business Law Of counsel advisor.Specialties: Business Development & Sales, Display Advertising, Performance Marketing, Business Law, Legal Tech.
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Sales Director DachKevelBerlin, De
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Founder & Retail Media ConsultantLoop Digital May 2024 - PresentBerlin, GermanyLoop Digital is a Retail Media Consulting agency that specializes in supporting e-Retailers to get their Media Sales and Advertising Operations off the ground. We advise retailers regarding: - Strategic planning of Retail Media Networks- Adtech Stack selection and integration- Design and implementation of Media Sales and AdOps processes. - First party data monetization -
Head Of Retail Media OperationsSigna Sports United Dec 2021 - Apr 2024Berlin, Germany- Define the AdTech & AdOps vision for the company's Retail Media business unit. - Select and lead integration of AdTech Stack. - Define and oversee implementation of AdOps workflows and processes. - Hire and onboard a team of AdOps managers,Ad Product Managers and Data Analysts. - Prepare and present MBR and QBR to C-Levels. -
Global Commercial Director Retail MediaDelivery Hero Jul 2021 - Dec 2021Berlin, Germany -
Co-Founder & CeoYieldpass Mar 2019 - Jun 2021Miami, Florida, United StatesyieldPass is a smart Ad Revenue Management Software helping media companies to prevent the loss of thousands of dollars by discovering and fixing in real time technical errors and other anomalies in their advertising monetization stack. -
Co-Founder & CeoLepton Media Jan 2017 - Feb 2019Berlin Area, GermanyLepton Media is a Berlin based AdTech consulting firm advising publishers and app developers on how to maximize their advertising revenue through holistic yield optimization and advanced programmatic strategies.Lepton Media also operates an independent Publisher Trading Desk that trades publishers and app developers ad inventory on all major SSPs through one single connection using a proprietary Header Bidding wrapper that features server-side auctions, an optimization suite and a unified reporting tool. www.leptonexchange.com -
Head Of Advertising OperationsResearchgate Aug 2015 - Dec 2016Berlin Area, GermanyAs Head of Advertising Operations, I was responsible for designing new Ad products, optimizing existing Ad solutions and defining the go-to-market strategy, in collaboration with our Sales and Marketing teams. I was also accountable for the results and execution of:- Advertising Operations;- Programmatic Sales;- Product Marketing;- AdTech; - Yield Management; and - Audience segmentation. Reporting directly to the COO, I managed a highly qualified team of ca. 12 advertising professionals and assisted them to hit their goals through workflow optimization and by fostering cross team collaboration. -
Advisory Board MemberInomics Jul 2014 - May 2015Berlin Area, GermanyINOMICS is an online platform hosting education and career opportunities for highly qualified professionals, academics and students. -
Founder & CeoLexvisors (Microsoft Ventures) Aug 2012 - May 2015Berlin Area, GermanyLexvisors enables individuals and Small Business' to create customized legal documents and obtain legal assessment from top ranked lawyers at pre negotiated rates. -
Business Development ManagerYahoo! Sep 2010 - Jun 2012Barcelona Area, SpainDeveloped and delivered a sales strategy to market Yahoo!´s digital advertising solutions among direct advertisers and digital agencies within EMEA (Special focus on EU5 - UK, DE, FR, ITA, ES)Promote programmatic deals with media buyers via RMX (Right Media Exchange). Proven track record in overachieving sales quota and other sales targets. -
Business Development ManagerXing May 2009 - Jun 2010Promote and sell XING.com Ad space among Agencies and media buyers. Promote and sell XING company pages among HR departments of IBEX 35 Companies. Conduct the Sales strategy of the company in Spain. -
Regional Manager Latin-AmericaXing Sep 2008 - Apr 2009Plan and execute the Market entry strategy of XING.com in Latin America. Boost member base through Marketing and Business Development concrete actions. Establish strategic collaborations with key stakeholders in the Human Resources sector in Argentina, Chile and Mexico.
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Country Manager SpainEsanum.Fr Aug 2007 - Aug 2008Planning and executing the company´s Business Plan in Spain, with special focus on Sales and Marketing strategy. Adapt the product to the spanish market. Develop strategic collaborations with key stakeholders in the spanish Health Sector. Boost the platforms member base to nearly 5.000 physicians. -
Of CounselWiens, Frank Et Partner - Attorneys At Law Dec 2006 - Jul 2007M & A, Competition Law, Company Law. -
Attorney At LawBrödermann Jahn Rechstanwaltsgesellschaft Mbh Apr 2006 - Sep 2006European Business Law
Sergio A. Aragón Skills
Sergio A. Aragón Education Details
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European Business Law
Frequently Asked Questions about Sergio A. Aragón
What company does Sergio A. Aragón work for?
Sergio A. Aragón works for Kevel
What is Sergio A. Aragón's role at the current company?
Sergio A. Aragón's current role is Sales Director DACH.
What is Sergio A. Aragón's email address?
Sergio A. Aragón's email address is se****@****ail.com
What is Sergio A. Aragón's direct phone number?
Sergio A. Aragón's direct phone number is +49302000*****
What schools did Sergio A. Aragón attend?
Sergio A. Aragón attended Aix-Marseille University, Universidad Iberoamericana, Ciudad De México, Universidad De Deusto.
What are some of Sergio A. Aragón's interests?
Sergio A. Aragón has interest in Social Services, Children, Corporate Transactions, Business Development, Civil Rights And Social Action, Science And Technology, Legal Counsel.
What skills is Sergio A. Aragón known for?
Sergio A. Aragón has skills like E Commerce, International Business, Social Media, Strategic Partnerships, Web Marketing, Header Bidding, Online Marketing, Digital Strategy, Sales, Display Marketing, Start Ups, Mobile Marketing.
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