Sergio is the COO of Broadcast Brands, a vendor representation firm that manages brands on all platforms in the TV home shopping space. He is also the CEO of "Sergio's Charcuterie", a charcuterie curation company that pairs the most innovative cutting boards with the most delicious foods to create an unforgettable charcuterie experience! Sergio joined QVC as a certified On-Air guest in the Food and Kitchen category. Having spent over 25 years honing his foodie craft at his family owned bakeries and import/export businesses to working at the famed Le Bec Fin restaurant in Philadelphia, Sergio has seen it all in the food space! In addition to all this, he is a trained professional photographer! Sergio’s work has been featured in Vogue, Glamour, Allure, and Women’s Health magazines. This unique view through the lens is always evident in the creative on air strategy Sergio employs with the Live TV QVC businesses. Sergio currently resides in West Chester, PA with his adored wife and 3 very loved kids.