Sergio C. Email & Phone Number

Venezuela

Latam

The Commercial Director Latin America is responsible for driving sales, profit margins and strategy to the region by partnering with and influencing distributors, sales management and sales representatives in an assigned region. This includes developing and executing on corporate goals, strategy and marketing plans in support of the BOLS product portfolio. The critical objective of this position is to develop, implement and track quarterly results through effective business plans, strategies… Show more The Commercial Director Latin America is responsible for driving sales, profit margins and strategy to the region by partnering with and influencing distributors, sales management and sales representatives in an assigned region. This includes developing and executing on corporate goals, strategy and marketing plans in support of the BOLS product portfolio. The critical objective of this position is to develop, implement and track quarterly results through effective business plans, strategies and market sales performance. This position is responsible for the contract management of our Co-distributors and Co-manufacturer in Latin America. Work with Senior Manager in Amsterdam to establish the annual budget. Seek solutions to issues relating to market performance (merchandising, promotions, new openings, re-assortments, trainings, product deliveries, innovation, price changes and other areas). Intervenes in the creation of a Communication plan to outline investments that will enable the brand to reach sales goals in the Latin American Region as well as market share, brand and visibility targets. Visits constantly the distribution network in Latin America to ensure that plans, agreements and performance conforms to brand requirements and maximizes sales. Ensure Customer and Market Growth with long term strategic objectives for Bols in the region addressing commercial components:a) Market Share b) Distribution/Channel Development c) Communication d) Category Management e) Financial target attainment/Investment f) Competitive Awareness Show less

Paraguay

Being the ´GM´ for the domestic, Travel Real and Duty Free businesses; leading a team of 15 direct and dotted line reports in the context of a local Diageo marketing service office. Ensuring accurate forecasting and alignment with Supply by implementing the S&OP process, P&L management, ensure proper controls to monitor expenditures vs. budgets, ensure delivery of Diageo compliance requirements and reputation agenda in general, in conjunction with Marketing and Customer Marketing agree on which… Show more Being the ´GM´ for the domestic, Travel Real and Duty Free businesses; leading a team of 15 direct and dotted line reports in the context of a local Diageo marketing service office. Ensuring accurate forecasting and alignment with Supply by implementing the S&OP process, P&L management, ensure proper controls to monitor expenditures vs. budgets, ensure delivery of Diageo compliance requirements and reputation agenda in general, in conjunction with Marketing and Customer Marketing agree on which shopper, category, channel and customer propositions will be implemented. Develop a solid innovation pipeline with relevance for the channel. Act as the key figure and negotiate with distributors engaging them with winning brand plans and offer solid commercial foundation to defend price increases and increase value to Diageo overall. Engage Diageo PUB to provide support in our mission to grow the Paraguay Domestic business 2,5 times by F17 and maximize value in the total border channel. Responsible for the growth and profit of the business.Lead, inspire, coach, mentor and professionally grow the Domestic team of 15 direct and dotted line reports. Needs to be able to orchestrate our agenda through Diageo matrix organization and achieve alignment with senior Exec stakeholders in Diageo LAC organization. Mentor distributor personnel to build capabilities, motivate and engage to deliver our performance ambition. Member of Diageo Management Team Uruguay and Paraguay. Show less

Venezuela

Deliver Above targets for second year (Gross sales, SOV, SOM, Trading Profit)Manage Territory and Distributor PerformanceLand Market Strategy (SOM, SOV, WND, ND, OTIF)Achieve Excellent in executionTrade Spend EfficiencyImplement tactical actions to guarantee KPI results Develop Strategic guidelines for region and teamContinuously build great relationshipsBring Customer Marketing Relationships alive within each territory and distributors

Panama - Cuba

Represnt Red Bull and promote its goals and objectives. have a General management and profit & loss responsibility for the country. Grow in country sales, develop the market and introduce Red Bull effectively withinh the target segments. Comply with governance control requirements while managing internal and external risks. Formulate short and long term goals, develop, implement and execute the strategies to gain market share and recognition for Red Bull. Review and evaluate business… Show more Represnt Red Bull and promote its goals and objectives. have a General management and profit & loss responsibility for the country. Grow in country sales, develop the market and introduce Red Bull effectively withinh the target segments. Comply with governance control requirements while managing internal and external risks. Formulate short and long term goals, develop, implement and execute the strategies to gain market share and recognition for Red Bull. Review and evaluate business opportunities. Show less

have a general management and profit & loss responsibility for those channel & clients. Grow in channel sales as well as MS, SOV, VOL. Introduce and promote Krafts products in new channels. Formulate, develop and implement strategies to gaing presence.Seek, recommend, negotiate and implement initiatives for new business.Ensure compliance of all Kraft standards. Coach, support and develop key staff and direct supports.

Represent and lead Diageo Program of Brand Building with Customers within the organization and externally among distributors partners. To Lead, deploy, manage and implement Trade Strategy and Commercial Plan.To ensure the raise on capabilities for the commercial force nation wide.To Implement CSM, track it and propose plans to close gaps.To Train and develop (internally and externally) personnel to close capabilities gaps.To coach, support and develop peers and… Show more Represent and lead Diageo Program of Brand Building with Customers within the organization and externally among distributors partners. To Lead, deploy, manage and implement Trade Strategy and Commercial Plan.To ensure the raise on capabilities for the commercial force nation wide.To Implement CSM, track it and propose plans to close gaps.To Train and develop (internally and externally) personnel to close capabilities gaps.To coach, support and develop peers and supervisedTo activate especial programs and identify opportunities to improve performance Show less

Achieve Share of market, Space and Vol. In all territoriesExecute the Trade marketing plan for all channelsConduct contract negotiations (vol., brand plans, pull and push sales, coverage, numerical distribution) with all DPIdentify market opportunities

Responsible for the national KA. Key to develop our brand image, elevate our excecution and Develop Taylormade brand plans for each account to boost performance. 4 virtual reports nationally

Financial Analyst for Cost Department (production cost, sale's cost and inventory control).

Master Of Business Administration (M.B.A.), Finance / Marketing

Activities and Societies: INternational Soccer Team Racquetball USRA FVT (Venezuelan Tennis Federation) APT (Paraguayan Tennis.

Lic. Managerial Cience, Managerial

Activities and Societies: Alternative fuel Team of project (University) Venezuelan Racquetball Association 1990-2005 National Tennis.