Sergio Rueda Cantalejo Email & Phone Number

Mexico City, Mexico

Mexico

Growth and user acquisition manager for the Pluto TV (AVOD) and Paramount+ (SVOD) streaming platforms for LATAM based on the main KPIs - Deep analysis of user acquisition data with a focus on countries, devices, networks and content performance to understand and develop areas of opportunity - Close collaboration with strategic media partners to achieve growth goals - Interdepartmental collaboration to align user growth strategies with the rest of the areas according to… Show more Growth and user acquisition manager for the Pluto TV (AVOD) and Paramount+ (SVOD) streaming platforms for LATAM based on the main KPIs - Deep analysis of user acquisition data with a focus on countries, devices, networks and content performance to understand and develop areas of opportunity - Close collaboration with strategic media partners to achieve growth goals - Interdepartmental collaboration to align user growth strategies with the rest of the areas according to existing needs/possibilities and between regions - Large-scale budget management with a focus on performance, but highlighting specific actions of content launches with high-impact formats aimed at brand recognition. - Participation with the Senior Leadership team highlighting actions taken, results and future planning - Increase of TVH's Pluto TV's main KPIs by +50% YoY in the main markets - Development & Implementation of the CTV Paid Media Ecosystem for Pluto TV Latam establishing the Brand and driving growth in Smart TV's Show less

Ciudad De México

Operations Manager in charge of managing the paid media for different clients, from media planning, proposals, campaign execution and reporting for clients in very diverse industries, from brands of alcoholic beverages to e-commerce stores and dealers, always being up-to-date with the latest news in the different publishers, and continually proposing improvements and optimization proposals to customers. Specialty Areas: -Google Ads (Shopping E-commerce, - SEM - Youtube) -Facebook… Show more Operations Manager in charge of managing the paid media for different clients, from media planning, proposals, campaign execution and reporting for clients in very diverse industries, from brands of alcoholic beverages to e-commerce stores and dealers, always being up-to-date with the latest news in the different publishers, and continually proposing improvements and optimization proposals to customers. Specialty Areas: -Google Ads (Shopping E-commerce, - SEM - Youtube) -Facebook -Programmatic (Display & Video 360 -Mediamath) -Media Planning Show less

Madrid Y Alrededores, España

Specialist in paid media in charge of online advertising for clients with special emphasis on performance campaigns (especially lead generation and sales with a focus on return on investment) for different clients in various industries (from Airlines to Hotels) ). Due to the size of the clients, quite high budgets were managed (+300,000 Euros / Month) with access to betas from the different media. Specialty Areas: -Google Ads (SEM - Youtube) -Facebook -Programmatic (Display & Video 360 -… Show more Specialist in paid media in charge of online advertising for clients with special emphasis on performance campaigns (especially lead generation and sales with a focus on return on investment) for different clients in various industries (from Airlines to Hotels) ). Due to the size of the clients, quite high budgets were managed (+300,000 Euros / Month) with access to betas from the different media. Specialty Areas: -Google Ads (SEM - Youtube) -Facebook -Programmatic (Display & Video 360 - Mediamath) Show less

Kuala Lumpur, Malasia

Web site traffic growth through developed brand strategy and online marketing campaigns across various industries and channels:- Facebook- SEM (Google Adwords,Bing)- SEO- Web site and mobile application development- Analytics and multiple channel attribution- Web site UI/UXLion&Lion's core used to form the senior management team of some of the World's most successful internet companies including Groupon, Zalora and 35+ other leading internet companies in… Show more Web site traffic growth through developed brand strategy and online marketing campaigns across various industries and channels:- Facebook- SEM (Google Adwords,Bing)- SEO- Web site and mobile application development- Analytics and multiple channel attribution- Web site UI/UXLion&Lion's core used to form the senior management team of some of the World's most successful internet companies including Groupon, Zalora and 35+ other leading internet companies in APAC, LATAM and Europe.Selected Lion&Lion ClientsGoogle Ventures (Yesware) - Application for Gmail, the World’s most popular email serviceIKEA - World’s largest furniture retailerReckitt Benckiser - Leading global FMCG companySamsung - World’s largest electronics manufacturer and retailerSingTel - Largest telco in SingaporeL'Oreal - Global leader in cosmeticsAstro - Largest broadcaster in MalaysiaDtac - Leading mobile carrier in ThailandCore Lion&Lion CompetenciesOnline Marketing, Analytics, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Pay per click, Display Advertisement, GDN, Display Advertisement, Social Media, Social Media Marketing, Facebook, CRM, Newsletter, Facebook Ads, Affiliate Marketing, Website Development, Facebook App Development, Mobile App Development.Website: www.lionandlion.com Show less

Madrid Y Alrededores, España

Assistant department manager analyst performing the following tasks:· SEM Analysis: Monitoring and control of the paid search ads for a company in thetelecommunications industry in the different campaigns and ad groups with GoogleAdWords, analyzing conversion rates, budget control, bid management, dayparting,analytical and, in general, campaign effectiveness, as well as the competition fordifferent keywords· SEO Analysis: Monitoring own organic positioning and… Show more Assistant department manager analyst performing the following tasks:· SEM Analysis: Monitoring and control of the paid search ads for a company in thetelecommunications industry in the different campaigns and ad groups with GoogleAdWords, analyzing conversion rates, budget control, bid management, dayparting,analytical and, in general, campaign effectiveness, as well as the competition fordifferent keywords· SEO Analysis: Monitoring own organic positioning and competition in a company of thebanking sector by using SEO Guardian, contrasting with the Manual searches GoogleWebMaster Tools and Analytics to check details HTML technical terms, checking forbroken links, sitemaps, traffic volume, number of impressions and keywords to accessthe page.· Social Media Manager functions: Twitter account management with news releases,influencers Tracking and engagement ratios control on Twitter and Facebook. Show less

Madrid

Monitoring, control and analysis of managers at the point of sale products leading client(Microsoft) over large areas (XBOX, Office and Windows 7).· Daily management of information sent by managers at the point of sale (GPV) insupermarkets located throughout the country.· Monthly Reporting Stock, product visibility, visibility brand, training given to vendors,analysis of promotional campaigns (Christmas, etc) as well as comparative and historicaltrends..

Master'S Degree In Marketing, Marketing, 8

-Master’s final project: “Neuromarketing: La extensión necesaria a la investigación de mercados”.( “Neuromarketing: the neccesary Adition.

Licenciado En Adeministración Y Dirección De Empresas, Administración Y Finanzas, 6.14