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Award-winning Brand, Creative, & Digital Experience executive who builds global design, marketing, content, events, product, advertising, and web technology organizations for Fortune 100 brands.Designer, storyteller, and integrated marketing leader who connects brands with global audiences via TV, Digital, Social Media, Events, Video, e-Commerce, Mobile, and App experiences. Leads global, cross-functional teams across Brand, Design, Data, Strategy, UX/XD, User Research, Product Marketing, Experiential & Events, Product Management, Engineering, and Technology organizations.Agency executive turned brand-side leader, specializing in building and scaling high-performance, in-house agencies and global COEs including: creative & content production studios, UX & product design organizations, digital marketing & web experience teams, global events, and product innovation & growth. Expertise in C-level alignment, influential leadership, change management, M&A, Multi-million-dollar P&L, establishing OKRs, and integrated GTM strategies for highly-matrixed, global businesses.Builds globally-distributed teams across NOAM, LATAM, EMEA, India, JP, APAC, & ANZ. Passion for nurturing talent and building inclusive cultures of rapid innovation, collaboration, and cross-functional teamwork fueled by trust, inspiration, recognition, and focus on clear business impact.Business driver and operator leading organizations to innovate with tremendous speed through collaborative engagements that inspire ambitious ideas & focused execution. Champion for rapid ideation, innovation & iteration, customer-centricity, transparency, communication, and alignment across large, global organizations.Domain expertise: B2B & Consumer Technology, Media & Entertainment, eCommerce, Subscriptions, Enterprise SaaS, Startups, PE/VC–Backed CompaniesGlobal Brand & Creative Leadership • Creative Direction • Corporate Branding & Identity • Brand Messaging & Positioning • Global Campaigns • Customer Experience (CX) • Digital Media • Integrated Marketing • PLG • Corporate Events • Executive Keynotes • Web Strategy • Marketing Technology • User Experience Design (UX) • Design Thinking • Audience Growth & Acquisition • Product Marketing • Content Studios • Social Media • Customer Journeys • Product Management • Testing & Optimization • Data Engineering • Agile • Six Sigma • Global Agency Management • International Marketing • DTC & E-Commerce • SEO • PPC • Insights & Analytics • Strategic Partnerships • Private Equity • SaaS • AdTech • Cloud Technology • B2B & B2C • In-house/ Brand-side Agencies
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Vp, Global BrandHuntressDenver, Co, Us -
Guest LecturerStanford University 2023 - PresentStanford, Ca, UsEducating professionals and graduates on brand marketing, rapid ideation & creativity, storytelling, customer experience, and connecting brand to demand through customer journeys, insights, and performance. -
Advisor & Head Of MentorshipOne School Oct 2020 - PresentNew York, Us -
Vice President, Brand Marketing & Digital ExperienceZuora 2021 - 2023Redwood City, California, UsVP– Brand, Creative, Events, & Integrated MarketingGlobal Creative, Design, Content & Communications, Global Events, Video Production, Web & Digital ExperienceZUORA Rebrand, Global Events, Executive Experiences, Trade shows, Talent Brand, Zuora.com, Subscribed.com, Global Design Systems, UX, XD, Integrated Campaigns, ABM Campaigns, Corporate Marketing, Partner Marketing Programs -
Sr Director, Global Enterprise & Commerce ExperienceAdobe Aug 2019 - Aug 2021San Jose, Ca, UsSenior Director– Adobe.com, Global Digital Experience, Web Platform, Product Management, UX & Design Systems, Adobe @ Adobe, & Virtual Events Adobe.com, Business.Adobe.com, Adobe Max, Adobe Summit, Marketo.com, Magento.com, Workfront.com, Adobe Virtual Events Platform, Creative Cloud Discover, B2B Web Platform, Content Personalization & Dynamic Experience, Unified Customer Profile (CDP), Site Migration & Integration, Customer Journey Optimization, Ai Chat & Personalization, International Websites & Localization, Web Product Management on Adobe Experience Cloud, Adobe Experience Platform Tech Stack. -
Ecd, Global Head Of Creative & Digital ExperienceAdobe Sep 2018 - Aug 2021San Jose, Ca, UsExecutive Creative Director @ Adobe -
Marketo | Global Brand, Creative, & Digital ExperienceMarketo, An Adobe Company Nov 2017 - Aug 2021San Jose, California, UsMarketo acquired by Adobe for $4.75B from Vista Equity Partners November 2018.Global Brand, Design, UX & Web Product ExecutiveMarketo Rebrand, Marketo.com, Brand Identity, Narrative & Positioning, Product Design Systems, Integrated Campaigns, “The Fearless Marketer” Global Campaign, Global Corporate & Executive Events, International Websites (US, LATAM, EMEA, JP, APAC, ANZ), Marketing Nation Summit #MarketingNation #FearlessMarketer #Fearless50 -
Svp, Chief Innovation & Strategy OfficerRockorange Aug 2015 - 2017Miami, Florida, UsCreative, Brand, & Digital Strategy Executive Integrated PR, Branding, & Communications AgencyExpanded agency service portfolio and drove brand, retail, digital, & MarTech innovation through global integrated campaigns, events & activations, strategic brand partnerships, insights & analytics, thought leadership, integrated marketing strategy, creative direction, marketing technology, content development, and product management to deliver growth for agency client partners.Clients include: Disney, Nickelodeon, Burger King, Zappos, Macy's, Kitchen Aid, Cotton Inc.Branding • Digital Strategy • Content Creation • User Experience • Interactive Design • Social Media Activation • Mobile Technology • Influencer Engagement • User Research, Insights, and Analytics • Integrated Marketing • E-Commerce • SEM • User Acquisition • Paid Media • Retail • Entertainment & Media • Video • Content Marketing • Experiential Marketing • MarCom • Community Management • B2B & B2C • QSR -
Vp Digital Innovation & StrategyRockorange Oct 2013 - Aug 2015Miami, Florida, UsDigital & Content Marketing ExecutiveIntegrated PR, Branding, & Communications AgencyExpanded agency service portfolio and drove digital / social innovation through new business development, insights & analytics, digital thought leadership, integrated campaign strategy, creative direction, marketing technology, cross-functional training, content development and distribution to deliver growth for agency client partners.Clients include: Disney, Nickelodeon, Burger King, Zappos, Macy's, Kitchen Aid, Cotton Inc.Digital Strategy • Content Creation • User Experience • Interactive Design • Social Media Activation • MarTech • Mobile Technology • Influencer Engagement • User Insights and Analytics • Integrated Marketing • E-Commerce • SEM • SEO • User Acquisition • Paid Media • Retail • Entertainment & Media • Video • Content Marketing • Innovation Strategy • Global Brands • QSR -
Digital Creative DirectorZimmerman Advertising Mar 2011 - Oct 2013Fort Lauderdale, Fl, UsCreative, Advertising, UX, and Web Experience ExecutiveAdvertising, E-Commerce, & Digital Media AgencyDigital Creative Director leading concept-to-execution of websites, digital campaigns, and mobile experiences for over 20 brands including Papa John’s, Party City, White Castle, Blue Cross Blue Shield, Extended Stay America, Pep Boys, Hhgregg, Autonation, Office Depot, and CarfaxCreative Direction • Product Innovation • Brand Development • Retail Advertising • QSR • Experiential Marketing • Automotive • Lead Generation • User Acquisition • Paid Media • eCommerce platforms • Digital Transformation • Design Thinking Workshops • Franchise • CX • Experience Design • Content Marketing • Loyalty & Advocacy • B2C • B2B • Creative Operations • Data & Analytics • Digital Transformation -
Sr. Design Director & Creative TechnologistSizmek By Amazon Jan 2007 - Mar 2011New York, Ny, Us(Formerly Pointroll)Design, Technology, & Digital Product LeadershipSaaS– AdTech, Rich Media, Streaming VideoSenior creative director in Philadelphia, Los Angeles, Chicago, and satellite offices. Redefined creative team performance and efficiency through lean process optimization, cross-functional training programs, and scalable creative solutions. Developed innovative ad products (streaming video, DCO), global campaigns, and creative presentations (pitch decks) to close new business deals with Apple, Facebook, Samsung, Sears, Volkswagen, Ford, Wrigley, Blackberry, Hyundai, and Paramount Pictures .Creative Direction • AdTech • Tier I & Tier II Automotive • Digital Advertising • Marketing Technology • Dynamic Ad Serving • Product Innovation • Display Advertising • Mobile Experience • Creative Operations • Analytics • Global Brands • Marketing Software • In-house Agency • Six Sigma • DCO • SaaS • B2B -
Creative, Innovation, & Digital Growth StrategistSergio Claudio 2000 - Nov 2009Consultant: Brand Marketing & Creative Direction, Digital Marketing Strategy, E-Commerce Development & Optimization, User Acquisition, Mobile Applications, Product Management, Product Design, User Experience Design, Design Thinking Workshops, Org Design -
Co-Founder & Director Of Digital StrategyMarketmatch 2005 - 2009Data & Insights Platform, B2BMarketMatch (SBR)– An SMB & Retail marketing intelligence platform in the behavioral data space, delivering localized market research, consumer insights, competitive landscape, media opportunities, and location (franchise) selection capabilities via web-based platforms with access to databases of regional consumer data and business performance analytics.• Led user experience, product marketing, & GTM strategy for the Market Match SaaS platform, consumer portal, user acquisition, and demand landing pages • Drove brand awareness, demand generation, demos, trials, user growth/ acquisition, engagement and retention for all US markets• Strategic partnerships with consumer data providers (Simmons Market Research / Experian, TheMedia Audit) • Presented business case for white label AMEX licensing model merging Experian lead and consumer market data with $200+ million annual revenue potential.
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Creative DirectorNpr Mar 2005 - Apr 2007Washington, Dc, UsMedia & Entertainment, Streaming RadioWRTI FM: Creative and strategic direction of all brand marketing efforts including OOH (Billboards), Print Media, Direct Mail, Web Banners, Content Marketing, Website, Email, Event Production, and Multimedia Experiences for the premier Classical & Jazz radio network. Developed CMS and platform for spilt-format streaming radio services, underwriter engagement, and fan/musician communities to build relationships with audiences across experiential, digital, and social channels. -
Design Director/ Marketing StrategistMpi, Llc 2002 - 2007SMB & Experiential Marketing, EntertainmentCreative, Digital, Marketing, and Business Development strategist for over 50 SMB & Enterprise brands with program budgets ranging from $5K to $300K. Developed and executed marketing campaigns and events targeted to emerging markets for Diageo, Coca-Cola, Chivas Regal, Epic Records, Universal Music Group, Warner Bros., and Sony Music.Specialties: Branding, Digital Strategy, Interactive Solutions, Experiential Marketing, Design, Business Development, Partner Management, Technical Innovation, Brand Activations, Content Production
Sergio Claudio Skills
Sergio Claudio Education Details
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Temple UniversityGraphic Design | Advertising -
University Of California, Berkeley, Haas School Of BusinessExecutive Education – Private Equity & Venture Capital
Frequently Asked Questions about Sergio Claudio
What company does Sergio Claudio work for?
Sergio Claudio works for Huntress
What is Sergio Claudio's role at the current company?
Sergio Claudio's current role is VP, Global Brand.
What is Sergio Claudio's email address?
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What is Sergio Claudio's direct phone number?
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What schools did Sergio Claudio attend?
Sergio Claudio attended Temple University, University Of California, Berkeley, Haas School Of Business.
What are some of Sergio Claudio's interests?
Sergio Claudio has interest in Social Services, Education, Science And Technology, Animal Welfare, Arts And Culture, Health.
What skills is Sergio Claudio known for?
Sergio Claudio has skills like Digital Strategy, Digital Marketing, Integrated Marketing, Creative Direction, Online Advertising, Interactive Marketing, Advertising, Digital Media, Interactive Advertising, Social Media Marketing, Brand Development, Creative Strategy.
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