Leading GoPro’s Commercial Strategy in Mexico throughout every distribution channel: - GoPro.mx (B2C) (Domestic web-page strategy and operations)- Digital Players 1P (Amazon, Mercado Libre & Walmart.com)- Department Stores (Liverpool, Sears, Sanborn’s, Palacio de Hierro)- Marketplaces 3P (Amazon, Mercado Libre, ClaroShop, Walmart.com)- Core Stores (Small Sport & Photography Businesses)

Lead a sales team focused on developing and growing the business in Retail Stores, Digital clients and Marketplace Platforms (Liverpool, Best Buy, Amazon, Sears, Sanborns, Walmart, Walmart.com, SAM’s, Mercado Libre, Coppel, ClaroShop and others).Plan and execute the commercial strategy for GoPro in terms of pricing, promotions, and negotiations with clients in order to achieve revenue goals and maintain a healthy marketplace in Mexico.Negotiate Terms & Condition agreements with big accounts.Set team goals on a quarterly basis in order to measure our performance.

Planned and executed the startup of the company in Mexico and coordinate all departments for a successful launch: Legal registration of the company, build the first key partner relationships, negotiate corporate offices leasing contracts, select and hire employees, develop and construct the webpage for potential clients.

Devised and executed a strategic plan for a Key Account, driven by a strong partner relationship and effective business management.Defined and presented strategic engagement plans to the client at the Company’s World Headquarters in order to ensure full Seasonal Brand strategy adoption.

Set up a product segmentation strategy for Wholesalers and Catalogs keeping sales figures stable and controlling brand exposure in the marketplace.

Brand’s contact with football clubs performing as a commercial advisor to commercialize Jerseys and Nike’s product in their retail stores and stadiums.