In my most recent role, I oversee recruitment, coaching, and supervision of a diverse team of specialists, including designers, directors, production crew, coordinators, and staff, ensuring alignment with project objectives and safety protocols. Also, I direct and approve all stages of production processes from inception to completion, guaranteeing high-quality deliverables.• Successfully executed top-tier events and implemented effective referral lead-generation strategies.• Secured loyal and recurring clientele base by initiating innovative sales strategies and marketing techniques.• Cultivated lucrative revenue stream annually by leveraging existing accounts and enhancing brand credibility.• Met client requirements by assessing product viability as well as employing effective techniques, such as product demonstrations.• Orchestrated all facets of business operations, including accounting, marketing, client relationship management, budgeting, HR, and PR, ensuring optimal performance across departments.• Nurtured solid relationships and garnered referrals by devising rapport with customers, vendors, and industry professionals, contributing to a positive image and increased market presence.Most notable projects:➢ Britney Spears, Mariah Carey, Stephanie Shepherd, Alicia Keys, Larry Jackson, Stephanie Shepard, Quentin Tarantino.➢ The HWood Group, Boa Steakhouse, The Waldorf Astoria, The Hollywood Roosevelt, The Four Seasons Hotel, Kat Von D.➢ Delilah's, Faceforward Gala, The Recording Academy, Sequoia Productions, LA Premier, Kevin Lee Weddings.➢ Savan Kotecha, Estate Managers Coalition, John Duran, Maverick Johnson, The Mark Wahlberg Family, MedLeaf.➢Uber, Ferrari, Audi USA, BMW

In this role, I established and produced multiple events, utilizing creative vision and meticulous planning to deliver memorable experiences. Also, I facilitated smooth implementation of weekly events by administering planning and budgeting processes. Moreover, I ensured high standards of quality, accuracy, and process consistency across all event-related activities.• Achieved cost reductions in spending and internal shrinkage by $20K per month within initial four months of tenure.• Surpassed sales and operational goals by engaging with management at all levels.• Collaborated with other departments to align planning activities and optimize interdepartmental coordination.• Spearheaded seamless event production by acquiring necessary public assembly permits and developing floor plans.

 Coordinate sales forecasting, planning, and budgeting processes used within the company Monitor and maintain high levels of quality, accuracy, and process consistency Coordinate planning activities with other functions and employees within Luna Gardens Cut spending and internal shrink by approximately $20,000 per month within first four months of employment Partner with all levels management to ensure sales and operational objectives are assigned and executed in a timely fashion Obtain proper public assembly permits, floor-plans, and timelines to ensure execution of events and production Design, coordinate and produce events. Maintaining Luna Gardens brand integrity New accounts, in-house accounts, and production opportunities through networking meetings and activities

 Recruited, hired and developed top talent for individual store succession plans Established goals and administered performance reviews for all direct reports Provided associates ongoing training and coaching on product line, selling and visual merchandising Sales floor, maintaining visibility and supporting associates ongoing needs Created and executed strategies that met or exceeded profitability and cost control expectations for store, payroll, shrink and conversions

 Increased sales, foot traffic, brand awareness through personal networking, coordinated public relation efforts and store events Developed and implemented a clientele program, which focused on promoting positive team morale, increasing customer relationships, repeat business and overall sales figures Responsible for installing and executing the principles of The Michael Moments and The Jet Set Experience  Exceeded company goal of 20% comp-store sales for 2009 (Glendale Galleria) Consistently exceeded company expectation of 30% comp-store sales for 2010 (The Grove) Highest comp-store sales boutique; West Coast Division for 2010 (The Grove) Maintained one of lowest shrink percentages companywide in 2008 and 2009 (Glendale Galleria)