Sergio De Lara Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

• Human-centered research, design & innovation• Connecting deep insight into how people think, feel, decide, and behave today to strategic visions of tomorrow.• Leveraging strategic foresight to create more resilient strategies, and evolve value propositions in disrupted sectors

Toronto, Canada Area

˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭• Urban Innovation and Automated Vehicle Lead for the MaRS Solutions Lab• Led a design team through an Aging & Automotive Interiors project. With a rapidly growing aging population in North America, our client sought to better understand and improve their user experience. Through different research activities, concept design and testing, we shed a light on key insights and priority concepts for the client to continue their internal exploration and refinement.• Transport Canada's Office of Regulatory Innovation sought to increase the agility of its regulatory process. Through research, a series of interviews and workshops we identified and prioritized barriers and innovative regulatory practices for different departments to test.• Toronto Parks Forestry and Recreation sought a better way to engage and work with its non-profit partners. By working as facilitator and coach, we worked closely with the city to design and develop a Collaborative Governance Framework which is now being used in the division and beyond.• Through a two-year project sponsored by the government of Ontario, we worked with the cities of Guelph, London, and Barrie to collaboratively design an Innovation Procurement framework and a toolkit that has been made publicly available to all municipalities.• Provided key research and analysis for the City of Toronto’s Automated Transit Cluster Economic Development Strategy. Designed and developed their key stakeholder map infographic.• Helped facilitate stakeholder workshops and distill insights into policy recommendations for Waterfront Toronto and Sidewalk Labs, including for the Framing the Automated Vehicle Landscape project• Managed different cohorts of interns for the Smart Cities team, ensuring a positive experience at MaRS where they felt: supported, their work was meaningful, and had significant learning.

Toronto, Canada Area

Monterrey Area, Mexico

˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭• Lead the collaborative development of innovative new services such as the Christmas “Adopt a Tree” campaign, which made front-page news in Monterrey and has sold out both years it has run• Designed and developed the brand, image, and communication strategies• Analyzed and interpreted assorted data to then prepare and present stakeholder briefings and annual reports• Engaged the public by delivering presentations, speaking to media, and emceeing at eventsNotable results from these actions include:• 212% increase in revenue from 2011 to 2012• 360% more trees planted in 2011 (1800) from 2008 (500).• Doubling our audience email, social media and web audience each year for 3 consecutive years• Developing and Publishing brochures and website.• Produced 1st wave of Merchandise.

Monterrey Area, Mexico

˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭• Collaboratively developed and institutionalized the organization’s working infrastructure, methodologies, and innovative practices• Established and managed partnerships with academic institutions while developing activities and organizational culture that rose the organization to the topmost choice among student volunteers• Acted as Human Resources in recruiting, training and overseeing 12 staff and over 120 volunteersSome notable landmarks and achievements during this period were:• Established the annual Arbor Day celebration.• Established the annual Acorn Festival.• Created the organization's Image, Web Presence & Communication Strategies.• Developed effective Marketing, Branding & Promotion strategies.

Toronto Y Alrededores, Canadá

˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭ • Managed simultaneous six-figure projects for the City of Toronto, TTC, and Metrolinx, among other clients. Delivered work under budget and exceeding client expectations. • Liaised with multiple government agencies, departments, contractors, and clients, helping find solutions to complex and sensitive problems.• Helped design and develop a cloud-based proprietary software system to track and direct complex municipal-wide projects.• Helped develop and improve internal processes and strategies, as well as external communications; eliminating months of backlog and helping raise customer satisfaction ratings far above the competition.

Toronto, Canada Area

˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭CFI Canada engages in education and activism that is meant to raise awareness around issues of skepticism, secularism and science-based policy. We stand on the principles that all beliefs should be subject to scrutiny and critical analysis. We also stand on the principle that no belief, no matter how strongly or deeply held, should trump basic human rights of free speech, free expression and free inquiry.We are proud to have combated religious extremism both at home and abroad on many occasions and will continue to act as Canada’s voice against the harms of religion, pseudoscience and superstition.• Collaborated with different branches and departments to identify problems and opportunities, helped develop the Refugee Law and Asylum Seekers Program

Toronto, Canada Area

˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭• Organized programs and events with tight budgets and timelines. Coordinated the different teams of volunteers responsible for delivering each of these programs and events. • Helped broker new strategic partnerships for CFI.• Increased engagement and support from donors and the community

Monterrey Area, Mexico

˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭• Developed the “Cicloplan Monterrey” project by researching and identifying international trends,technologies and innovations in sustainable urban mobility and performing viability assessments• Created and implemented a bicycle and motorcycle driver’s ed. pilot program in partnership with academic, non-profit institutions and the private sector to foster better driving culture as well as awareness and adoption of sustainable transportation methods and alternatives• Collaborated with government entities and legislators to create various bylaw reform initiativesCicloplan Mty was built from a group of citizens and organizations that are concerned with building a better city, enriching the community and human interaction through sustainable transportation alternatives. Some of the projects developed during this period include:• The redesign of sidewalks (including the addition of bike lanes) to major, iconic streets.• A law reform initiative to the State’s Transportation Law for Sustainable Mobility• Public policy initiative to the Municipal Public Administration Organic Law• An urban Bicycle and Motorcycle Driver’s Education pilot program at the University of Monterrey• A conscience-building multimedia campaignOther responsibilities and projects held during this period included:• Building Design, Interior Design and Landscape Design and Redesign for the SORIANA Corporate Headquarters• Researching new hardware and software, testing and acquisitions.• Training personnel in the use of software.• Administration of design department’s supplies.

˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭• Managed collaborative projects in design and construction by streamlining the coordination and workprocesses of different international external and internal stakeholders.International Project Manager working with NORR for the design of new LOWE’S stores nationwide. Bridging an international multidisciplinary team, I streamlined the design process and rendered it the top grossing portfolio in 2012 for Pladis’s design department• Designed and delivered presentations, briefings and reports to clients and a wide range of stakeholders, which brought new and renewed contracts to the firm• Oversaw the procurement of the design department’s services and supplies including researching new hardware and software technologiesOther projects included:• Architectural Design, Interior Design, Furniture Design• Urban Design, Sidewalk & bike lane redesign,• Master Plans, Wayfinding, Landscaping• MEP Coordination, coordinating & revising drawings• Drafting, drawing, modeling in 3D• Writing and revising specifications, details• Graphic Design and Marketing• Designing, Building and Delivering presentations• Training personnel in the use of software• Public Relations

Monterrey Area, Mexico

˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭Taught over 10 different courses, inspiring and motivating students through engaging communication___________________________________________________________________________________The greatest compliment I've received as a teacher is to have students ask to sit in on my class because they were not able to sign up for it.

˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭˭• Managed and executed multiple projects with great flexibility that involved a diversity of stakeholders across many fields and industries that included architecture, mining, construction, graphic design and marketingSome of the work I have produced includes:•Architecture & Design: Environments and User Experiences for private & public sectors including: - Landscape, Residential, Commercial, Interior, Furniture & Retail among others. - 3D Modeling, Design, drafting working drawings, writing specifications, coordinating construction drawings, supervision, delivering and building presentations.• Graphic Design, Marketing, Advertising & PhotographyLocal, national and International clients include:o CAPSTONE MINING CORP.o CHRISTUS MUGUERZA GROUPo BALLET DE MONTERREY o AURA MINERALSo IOS OFFICES

Mdes., Strategic Foresight And Innovation

Bachelor Of Architecture (B.Arch.)

Dissertation: Sustainable Urban Analysis of a Merging Municipality.