I help professionals to make their next career jump with certainty and success.I help them to get clarity, make successful plans, believe in themselves to achieve anything, and dare to jump.

At DUCTIL, we work on brands & behaviours to help teams and individuals shift for growth. We address motivational issues, capability gaps or inefficient dynamics, leveraging coaching techniques and behavioural sciences. We deliver custom solutions with a unique methodology at the intersection of brand strategy and team development.

I help entrepreneurs, startups and organizations thrive by unlocking the magic of their brands. Because I believe in the power of purposeful brands and makers to improve people’s lives. Some of my past & current clients: Oitoo, Bromley by Bow Centre, Herve.com.

Om101 is a digital platform (website, social media, and podcast) that aims to inspire people to live more mindfully and sustainably. We cover many different topics: from mindfulness to meditation, yoga, spirituality, minimalism, art, and anything that we find inspiring, encourages our self-development, and helps us to live as we like: s l o w l y.Om101 Yoga Studio offers yoga classes to private students and companies. We believe in the power of yoga to help us reach our full potential… Show more Om101 is a digital platform (website, social media, and podcast) that aims to inspire people to live more mindfully and sustainably. We cover many different topics: from mindfulness to meditation, yoga, spirituality, minimalism, art, and anything that we find inspiring, encourages our self-development, and helps us to live as we like: s l o w l y.Om101 Yoga Studio offers yoga classes to private students and companies. We believe in the power of yoga to help us reach our full potential. We practice yoga to be in the present moment, the only place where life exists. Show less

I was responsible for Glovo’s brand equity and communication globally. Although my position was rooted in marketing, I flowed across various groups in the organisation (product, design, sales, corporate and business development), supporting them on a wide variety of communication needs.Key successes:⁃ I led the creation of Glovo’s first-ever global communication campaign (ATL and BTL), a turning point for Glovo’s double digital growth in over 20 markets.- I developed Glovo’s… Show more I was responsible for Glovo’s brand equity and communication globally. Although my position was rooted in marketing, I flowed across various groups in the organisation (product, design, sales, corporate and business development), supporting them on a wide variety of communication needs.Key successes:⁃ I led the creation of Glovo’s first-ever global communication campaign (ATL and BTL), a turning point for Glovo’s double digital growth in over 20 markets.- I developed Glovo’s first Brand Book that defines the brand personality and its visual and verbal identity.- I created new cross-functional teams and shaped new ways of working and processes to develop best-in-class comms and creatives for acquisition & retention campaigns.- I crafted new sub-brands (naming and visual identity) for new products and services, such as Glovo Express (Groceries) and Glovo Prime (Subscription model).- I developed global activations for key consumptions moments, such as 2018 FIFA World Cup and Game of Thrones end-of-season event. Show less

The Bromley by Bow Centre is an innovative community organisation in east London, working in one of the most deprived boroughs in the UK. We support families, young people and adults of all ages to learn new skills, improve their health and wellbeing, find employment and develop the confidence to achieve their goals and transform their lives. At the core of the Centre’s thinking is our belief in people and their capacity to achieve amazing things.

Oleart Shop is an eCommerce art platform. The DNA of the project is international, collaborative and willing to open the art offer to a wider audience. Our purpose is to help artists to live from their art in Spain. As founder and owner of Oleart, I lead all aspects of the business: marketing, sales, finance and production. Oleart Consulting is a marketing consultancy agency that enables the power of makers. Our purpose is to help young entrepreneurs to become best-in-class, because we… Show more Oleart Shop is an eCommerce art platform. The DNA of the project is international, collaborative and willing to open the art offer to a wider audience. Our purpose is to help artists to live from their art in Spain. As founder and owner of Oleart, I lead all aspects of the business: marketing, sales, finance and production. Oleart Consulting is a marketing consultancy agency that enables the power of makers. Our purpose is to help young entrepreneurs to become best-in-class, because we believe in the power of making and makers. Show less

I developed the Unilever Corporate Brand Digital Program for building the Unilever brand as a Trustmark of sustainable living.Key successes: - I created the brand digital ecosystem to build an engaged global community that is interacting with Unilever and its purposeful brands to create a more sustainable world. - I led the day-to-day work of the brightFuture Studios - a Brand Journalism News Room that creates, curates and distributes content on social platforms, powered by the… Show more I developed the Unilever Corporate Brand Digital Program for building the Unilever brand as a Trustmark of sustainable living.Key successes: - I created the brand digital ecosystem to build an engaged global community that is interacting with Unilever and its purposeful brands to create a more sustainable world. - I led the day-to-day work of the brightFuture Studios - a Brand Journalism News Room that creates, curates and distributes content on social platforms, powered by the latest technology in social listening and community mapping.- I crafted content plans across multiple channels to build brand love and make a positive social impact at the same time.- I worked with high-profile external partners like Google, Twitter, and Facebook as well as other organizations and start-ups, such as Upworthy & Global Citizen, in both the digital and the social mission sphere, to deliver sustainable living initiatives.- I worked with country teams to build and land deeply engaging country action programs. Show less

Development and implementation of marketing plans for Knorr & Lipton, with special focus on digital strategy & execution (managed 100% locally).

Responsible for the development of Carte d’Or (Unilever Ice Cream Brand) in the European Out of Home Channel.Based in Rome (Italy).- Leadership of cross-functional and international teams to develop new ice cream products with the appropriate and integrated marketing mix to be implemented in Europe. - Building an in-depth understanding of consumers and shoppers, developing insights and turning them into growth opportunities. - Leadership of Brand Communication… Show more Responsible for the development of Carte d’Or (Unilever Ice Cream Brand) in the European Out of Home Channel.Based in Rome (Italy).- Leadership of cross-functional and international teams to develop new ice cream products with the appropriate and integrated marketing mix to be implemented in Europe. - Building an in-depth understanding of consumers and shoppers, developing insights and turning them into growth opportunities. - Leadership of Brand Communication for Out of Home (OOH) working with Brand custodians Show less

Responsible for Marketing and Trade Marketing OOH Desserts (Ice Cream and Frozen Desserts)Development of local marketing plans (including innovation, communication and activation) and new OOH channel strategy for two different business (Ice cream and Frozen Desserts), managed independently so far

Responsible for the Marketing Plans and Portfolio management of different Unilever IC brands.Leadership of he Calippo re-launch: new brand positioning and integrated marketing plan (new product development, brand restyling, communication campaign, web page development, bellow the line activities, promotional plan).

After 7 years working for Unilever, I decided to take a one-year break. During that time, I had the chance to work for Pavlov, a very well renowned local communication agency, being responsible for communication strategy & execution of several FMCG brands. I really enjoyed the experience, learned a lot and faced new professional challenges in the areas where I am more passionated about: communication, digital and creativy.

"MSF – International Fundraising Study” and general support to the marketing department.